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Catalogue complet

Baltman S: Built for Breakthrough

Built for Breakthrough

Why Innovation Fails and How Smart Leaders Get It Right

A step-by-step playbook for perfecting your pitch or presentation then delivering a winning performance.

The pitch and presentation playbook

Cut-Through

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients--even long-standing ones for whom firms have consistently delivered unquestioned value--are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a radical new approach that is redefining what it means to be a rainmaker in today's professional services market.Drawing on a comprehensive, quantitative study of nearly three thousand partners--spanning law, accounting, consulting, investment banking, executive search, and public relations--The Activator Advantage identifies five types of partners found across the professional services landscape and shows how only one of them--the Activator--drives consistent growth.Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients--all of which not only helps shield them from the vagaries of modern client buying behavior but also lays the groundwork for more loyal, longer-lasting relationships.Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, and firm profitability in the new era of fading client loyalty.

What Today's Rainmakers Do Differently

The Activator Advantage

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business. 'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.' Mark Zuckerberg, CEO - Meta 'Few people understand marketing and growth better than Alex.' Daniel Ek, CEO - Spotify

The Art and Science of Digital Marketing and Advertising

Click Here

How the Best Leaders Break Reality Before Reality Breaks Them

Reverse Thinking

Mastering the Art of Problem Solving

The Solution Mindset

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

How to Develop and Pitch Your Early-Stage Technology Startup

The Persuasive Entrepreneur

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Routledge Advances in Business, Industry and Trade in the Tropics

It has been reported that those who live in the Tropics find themselves on the wrong side of the digital divide and lack access to basic technological infrastructure including internet connectivity. However, a closer look at the state of digital and technology innovation in this region reveals a more fragmented picture. Against a backdrop of needing to grow businesses and seek new opportunities to unleash the potential of the Tropics, the existing tensions and opportunities that technology brings to this region, and the evolutionary change in business proposition and value chain, there is much to still be done to better understand these issues.With a Tropical region focus, this book explores the extent to which emerging technologies impact business development at nation-specific and regional levels. It unravels the diverse factors and practices that emerge through technological innovation and its role in driving business development in the Tropics. The topics covered in the book include: diffusing innovations in the Tropics, designing digital customer touchpoints in the Tropics, synergizing operations and connectivity in the Tropics, and securing the future of Smart Tropics.Targeted primarily at academics, business practitioners, and public policy experts operating in the product and service economies, this book provides theoretical and practical insights for anyone interested in the role that emerging technologies may play in business development in the Tropics.

A Roadmap for Transformation

Emerging Technologies and Business Development in the Tropics

What needs to happen for you to realize your next level of success and fulfillment as a CEO or leader?
What is going right in your leadership? What is not and why? Where is it that you want to be-as a human being, as a leader, as an organization? There is no straight line or smooth path to success. What matters is not what that path looks like, but how you handle it. All the positive impact, potential, and personal satisfaction you desire for yourself and others can be made possible and is up to you. It's On You takes you on the stair-step journey to building the self-awareness required to attaining that next level of your success, while also providing proven strategies to effectively manage your current day-to-day challenges. From today forward, give yourself permission to not know all the answers and have the courage to say there is more for you. If you're ready to grow into who you can become as a CEO or leader, let's begin.

Empowerment for Leaders Seeking the Highest Level of Personal Satisfaction and Corporate Success

It's On You

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Built for Breakthrough

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