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Obiyo C: REL2REV

REL2REV

From Relationships to Revenue to Legacy

Most people attend conferences. A rare few work them.
Conferencing 101 is the field-tested playbook for professionals who want to walk into any conference with momentum, leave with real relationships, and turn events into lasting business opportunity - before, during, and after the doors open.
Written by Heath Rosenstein, this book distills years of on-the-floor experience into 10 powerful chapters covering every dimension of conference success: from pre-event preparation and booth strategy, to dinner hosting, night events, speaking engagements, and the subtle art of the lobby bar.
Inside you'll discover:The Conference Mindset - why showing up isn't enough, and how to walk in with leverage before you ever arrive
The Dinner Playbook - how to design unforgettable dinners that turn strangers into trusted relationships
The 80/20 Conversation Rule - why the person who talks least leaves the biggest impression
Booth Strategy - how to transform a 10×10 booth into the most magnetic spot in the room
Break Tactics - how to use the moments everyone else wastes
Night Event Mastery - how to work a room without looking like you're working the room
Speaking Engagements - why the stage is a launchpad, not just a spotlight
Dress &amp; Presence - how your appearance speaks before you do
The Hotel Strategy - why where you stay shapes what you access
Conference Selection - how to choose the events worth your time, money, and energy


Conferencing 101 is not theory. It is not motivational fluff. It is a precise, practical system for professionals who are serious about results - introverts and extroverts alike.
Whether you're new to the conference circuit or a seasoned veteran looking to sharpen your edge, this book gives you the tools, the mindset, and the moves to stop attending conferences and start winning them.
Your presence creates opportunity. Your discipline compounds results. Your relationships beat transactions.
Now go work it.

A Lost Art

How to Conference

Afrika ist mehr als Krisen und Klischees. Mit persönlichen Erfahrungen aus über 300 Reisen zeigt Stefan Liebing, wo der Kontinent zwischen großen Herausforderungen und enormem Potenzial steht. Er erklärt, warum Afrika für Themen wie Klima, Energie, Migration und globale Politik entscheidend ist – und warum die 2030er-Jahre zum afrikanischen Jahrzehnt werden. Ein Buch, das zum Umdenken einlädt und neue Perspektiven auf unseren Nachbarkontinent eröffnet.

Afrika ist vielfältig – 54 Länder, 54 Realitäten. Der Kontinent erlebt einen wirtschaftlichen Aufbruch: Digitalisierung, erneuerbare Energien und neue Wachstumszentren verändern die Landschaft. Gleichzeitig wandelt sich die Gesellschaft rasant – eine junge Bevölkerung, Fortschritte in Gesundheit und Bildung sowie zunehmende Urbanisierung prägen das Bild. Das Buch zeigt, warum Afrika in den kommenden Jahren eine Schlüsselrolle bei der Lösung globaler Herausforderungen spielen wird. Ohne Afrika wird es keinen wirksamen Klimaschutz, keine nachhaltige Migrationspolitik und keinen funktionierenden Multilateralismus geben.

Afrika ist mehr als Krisen und Klischees. Mit persönlichen Erfahrungen aus über 300 Reisen zeigt Stefan Liebing, wo der Kontinent zwischen großen Herausforderungen und enormem Potenzial steht. Er erklärt, warum Afrika für Themen wie Klima, Energie, Migration und globale Politik entscheidend ist – und warum die 2030er-Jahre zum afrikanischen Jahrzehnt werden. Ein Buch, das zum Umdenken einlädt und neue Perspektiven auf unseren Nachbarkontinent eröffnet.Afrika ist vielfältig – 54 Länder, 54 Realitäten. Der Kontinent erlebt einen wirtschaftlichen Aufbruch: Digitalisierung, erneuerbare Energien und neue Wachstumszentren verändern die Landschaft. Gleichzeitig wandelt sich die Gesellschaft rasant – eine junge Bevölkerung, Fortschritte in Gesundheit und Bildung sowie zunehmende Urbanisierung prägen das Bild. Das Buch zeigt, warum Afrika in den kommenden Jahren eine Schlüsselrolle bei der Lösung globaler Herausforderungen spielen wird. Ohne Afrika wird es keinen wirksamen Klimaschutz, keine nachhaltige Migrationspolitik und keinen funktionierenden Multilateralismus geben.

Warum wir einen neuen Blick auf Afrika brauchen

Das afrikanische Jahrzehnt

The Formula Behind Unstoppable Success

Greatness Code

Across healthcare, mental health, housing, education, and justice systems, professionals are working harder than ever-yet outcomes remain inconsistent, fragmented, and unsustainable. Why? Because most programs are designed in isolation... while people live at the intersection of systems.In Designing Care That Works, Mardoche Sidor, MD, Karen Dubin, PhD, LCSW, and the SWEET Institute offer a powerful, practical, and deeply human framework for building programs that actually deliver results-consistently, sustainably, and at scale.Through real-world examples, step-by-step tools, and an integrative model grounded in science and experience, this book will help you: <ul><li>Design programs that move from idea to implementation</li><li>Improve engagement, retention, and outcomes</li><li>Align teams, workflows, and systems</li><li>Build sustainable and scalable models of care</li><li>Close the gaps where people fall through</li></ul>The goal is not to do more.The goal is to build something that works.

Designing Care That Works

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Transform safety leadership with a year-long journey of growth through 260 actionable lessons. Engage teams and foster a culture of collaboration, ensuring safety excellence is achieved through partnership rather than compliance. Elevate your influence today.
Safety leadership is at a crossroads. Compliance-driven programs no longer deliver the results organizations need or the engagement workers deserve. From Partnership to Practice offers a different path forward.
Drawing on nearly four decades of experience across global organizations, this comprehensive guide provides 260 structured lessons designed to transform how leaders practice workplace safety. Organized as a 52-week development program, the book equips readers with practical tools to shift from enforcing policies and rules to building genuine partnerships with frontline workers.
Each lesson takes just five minutes and delivers focused, actionable content leaders can apply immediately. Every lesson includes a "Try This" section with specific actions to put concepts into practice that same day. Topics span foundational leadership principles, communication strategies, team engagement, and organizational transformation, all grounded in real-world experience.
This book serves safety professionals, operations managers, and executives, as well as frontline staff seeking to elevate performance through authentic leadership. It also functions as a team development resource for facilitators leading group discussions.
This book stands alone, but it is a nice follow-up to the author's first book, "From Participation to Partnership: A Journey to Safety at the Frontline." In this volume, philosophy is translated into daily practice, giving leaders a roadmap to make partnership-driven safety a reality.
In From Partnership to Practice, Scott Gaddis presents a groundbreaking approach to safety leadership that transcends traditional hierarchies. This book is designed for safety professionals eager to enhance their leadership skills and influence within their organizations. With 260 lessons organized into 52 weekly themes, Gaddis distills four decades of experience from industry giants like General Electric and Kimberly-Clark into practical insights that can be applied daily. Each lesson offers two distinct action paths: one tailored for leaders and another for engaging frontline workers, promoting a collaborative approach to safety.
Readers will discover how to build meaningful relationships that foster a culture of safety, moving beyond mere compliance to co-create safety excellence. This book is particularly valuable for mid-career safety professionals and operations leaders who possess a solid technical foundation but seek to elevate their leadership influence. Whether you hold a degree in safety, engineering, or business, or have been thrust into safety responsibilities without formal training, From Partnership to Practice provides the tools necessary for growth.
The focus on partnership appeals to a diverse audience, breaking down barriers in a historically male-dominated field. Readers will resonate with the mindset of wanting to effect real change and leave a lasting legacy. By engaging with this structured program, you will not only enhance your own leadership capabilities but also empower those around you to contribute to a safer workplace. Embrace this opportunity to transform your approach to safety leadership and make a genuine difference in your organization.

52 Weeks of 5-Minute Lessons for Safety Leadership at Every Level

FROM PARTNERSHIP TO PRACTICE

A USA Today Bestseller From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jon McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>&nbsp;<ul><li>Question every requirement.</li></ul><ul><li>Delete every possible step in the process.&nbsp;</li></ul><ul><li>Simplify and optimize.&nbsp;</li></ul><ul><li>Accelerate cycle time.&nbsp;</li></ul><ul><li>Automate.&nbsp;</li></ul></li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

A USA Today Bestseller From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jon McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse—principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework “The Algorithm.”&nbsp; <ol><li>&nbsp;<ul><li>Question every requirement.</li></ul><ul><li>Delete every possible step in the process.&nbsp;</li></ul><ul><li>Simplify and optimize.&nbsp;</li></ul><ul><li>Accelerate cycle time.&nbsp;</li></ul><ul><li>Automate.&nbsp;</li></ul></li></ol>In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula That Transformed Tesla, Lululemon, General Motors, and SpaceX

The Algorithm

Mastering Networking for Career Success is an essential resource for preparing students for the modern professional world. Networking is no longer just about exchanging business cards; it is about building meaningful, strategic relationships that lead to real opportunities. Yet many students and early-career professionals struggle with it, held back by self-doubt, fear of rejection, and a lack of clear strategy. This book offers a practical, psychology-driven approach that transforms networking from a daunting task into a teachable, actionable skill. Ideal for career development, business communication, or professional practice courses, this book provides students with: ¿ tools to build confidence and initiate authentic conversations ¿ apply the three-second rule to overcome hesitation ¿ use the eight-second rule to make strong first impressions ¿ create a Networking Action Plan using SMART goals ¿ navigate digital networking and cultural barriers ¿ understand the emotional and strategic aspects of building long-term professional relationships. With its modern, inclusive, and student-friendly approach, this book serves as a comprehensive guide for developing one of today's most critical soft skills. Whether integrated into classroom discussions, assignments, or career prep workshops, it empowers students to build a network that supports their goals, both online and offline.

The Psychology Behind Influence and Expanding Networks

Mastering Networking for Career Success

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

The Incubatee

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list of ideas: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Each chapter shares valuable insight into how Tim built his invention and his company—and the lessons he’s learned doing it—including: • You don’t have to be “qualified” to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, meant to inspire and enable dreamers to bring their ideas to life.

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman started making a list of ideas for what to do with the rest of his life. After months of fixing the plumbing in cheap hotels and toiling on his temperamental Fiat, Tim added to his list: “add pliers to pocket knife.” Little did he know he would spend the following four decades building an iconic American company that would go on to manufacture more than 90 million multi-tools in its Portland, Oregon, factory. His latest multi-tool is a book. In The Leatherman Book, Tim uses the pieces of his story as tools to help dreamers, entrepreneurs and creatives of all kinds build their own big ideas. Insights, advice and lessons learned include: • You don’t have to be "qualified" to pursue your big idea • If you’re serious about your principles, they become your competitive advantage • Your most important tool is a willingness to figure things out as you go along Weaving storytelling, advice, and never-before-seen photos, this is a visionary and intimate look at a true American icon, sure to inspire dreamers and enable them to bring their ideas to life.

Stories, Lessons, and Advice from the Inventor of America's Original Multi-Tool

The Leatherman Book

Based on a million conversations about what matters most... In The Values Map: Discover What Drives You and How to Move Others, David Allison reveals that shared human values-not age, gender, or geography-are the most powerful predictors of behavior. Drawing from nearly one million surveys across 180 countries, this book provides a proven framework for understanding what truly drives you and the people around you. Through vivid storytelling, Allison demonstrates how values drive our decisions, shape relationships, and transform organizations. Readers use a variety of tools and techniques, then watch their own core values appear throughout the stories that follow. Each chapter illuminates how global brands, grassroots movements, and individuals have used values to reshape industries and lives. Readers will also find: <ul> <li>Values assessment frameworks that personalize your reading experience and reveal the values that drive who you are and what you do</li> <li>Real-world case studies from organizations, governments, communities and individuals that demonstrate values-based strategies in action</li> <li>A data-backed methodology now included in university courses as part of human-centered strategy curricula worldwide</li> <li>Practical frameworks for building stronger teams, engaging stakeholders authentically, and making more aligned life choices</li> <li>Insights from the most comprehensive values dataset ever created, spanning 152 languages and every major culture</li> </ul> Essential for CEOs seeking authentic stakeholder connection, managers building cohesive teams, and anyone wanting to understand their own motivations more clearly, The Values Map delivers both the framework and inspiration to move beyond surface-level assumptions toward deeper, more meaningful human connection.

Discover What Drives You and How to Move Others

The Values Map

REL2REV

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