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Landa Robin: Branding as a Cultural
Force

Branding as a Cultural Force

Purpose, Responsibility, and Resonance

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

Marketing Communications in Tourism and Hospitality

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events. Career Development in Hospitality, Tourism and Events by Jayanti Jayanti is a practical textbook designed for undergraduate and postgraduate students preparing for careers in the global visitor economy. It introduces students to the fundamentals of the travel industry, including key terminology, trends and the variety of roles available in hospitality, tourism, transport and event management. This textbook explores current industry developments from AI and sustainability to diversity, equity and inclusion initiatives and challenges students to look beyond traditional opportunities to entrepreneurial ventures. It equips students with the soft skills and practical knowledge needed to pursue work experience placements, internships and their future careers with confidence. This textbook includes: - Clear explanations of industry structure, roles and career pathways - Activities and reflective exercises to develop workplace skills - Practical guidance on CV writing, personal branding and employability, further supported through online resources &gt;Whether studying hospitality management, tourism or event management, Career Development in Hospitality, Tourism and Events provides a structured and career-focused foundation for academic success and long-term professional growth.

Building Skills for Working in the Travel Industry

Career Development in Hospitality, Tourism and Events

From Modern Marketer to Executive Leader

Creating Success series

Learn how to build your confidence and enhance your career by mentoring in the workplace.

Build Relationships that Challenge and Guide

How to Mentor

Design the leadership the future demands. You don't have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework-Winning Hearts, Building Your Brand, and Achieving Success-this guide will help you:· Forge real trust and an emotional connection that makes people want to follow you· Shape how your leadership is perceived through bold, intentional choices· Deliver results that matter-measured in meaning, values, and legacyEach strand strengthens the others, forming an unbreakable rope of leadership that holds under pressure and adapts through change.This book is an invaluable resource specifically tailored for leaders, educators, and anyone keen on navigating the dynamic crossroads of leadership and personal branding, empowering professionals to ascend to new heights.Stop improvising. Start architecting. Great leadership isn't born-it's designed.

Winning Hearts, Building Your Brand, and Achieving Success

Leadership by Design

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

This book analyzes the impact of national culture on a range of corporate carbon practices in major economies since the Paris Agreement. It does so by exploring the interaction between hard institutions such as carbon policies and regulation and soft institutions such as national culture.The book focuses on national culture as a key factor in corporate decarbonization practices, one traditionally overlooked by analytical frameworks rooted in economic development, laws and regulation. It argues that fighting climate change requires collaboration from organisations in countries with diverse cultures. Managers and various stakeholders who exert significant influence over climate actions are likely to respond to a climate threat in accordance with their cultural prescriptions towards risk, regulation, environmental stewardship and stakeholder engagement. Analysing a large, cross-country dataset covering firms from both developing and emerging companies, the book analyses firm-level decisions, behaviours, strategies and outcomes related to decarbonization. It finds that corporate decisions to decarbonize are influenced not just by formal institutions such as macrolevel regulations, climate standards and policies, but softer institutions such as national culture which either facilitate or constrain a firm's ability to adopt effective climate strategies. The book highlights the importance of context-sensitive climate governance and closes by outlining areas of future research.Sitting at the intersection of cultural studies and corporate environmental governance, this book will interest researchers and policy makers working on sustainability, accounting and environmental management.

National Culture and Corporate Responses to Climate Change

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Branding as a Cultural Force

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