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Marie Balke

Analyse und kritische Betrachtung des E-Commerce-Modells von H&M

Der Weg zum Erfolg führt über die Marke.Unternehmerischer und nachhaltiger Erfolg basiert auf einem klar erkennbaren, konsistenten Markenauftritt. Markenaufbau ist dabei kein Nebenaspekt, sondern ein langfristiger, anspruchsvoller Prozess.Dieses Buch untersucht die Grundlagen und Mechanismen einer wirksamen Markenentwicklung und stellt das OBC-Prinzip vor - eine Analyse, die aus aufeinander aufbauenden Phasen besteht und organisches Markenwachstum aufzeigt.
Marketingexperte und Autor Markus Mensch analysiert, welche Faktoren wie Qualität, Konsistenz und Vertrauen den Markenwert prägen und welche Rolle strategische Planung dabei spielt.Es handelt sich nicht um eine Sammlung schneller Erfolgsrezepte, sondern um eine fundierte Analyse langfristiger Markenbildung im unternehmerischen Kontext.

Das OBC-Prinzip: Eine Analyse über Marktpositionierung

Marke statt Masse

Developments and Advances in the Supply Chain Industry

Digital Transformation in Retail Supply Chain Management for Logistics 5.0 explains how these technologies are reshaping retail supply chain management. The book elucidates on the digital tools and strategies organizations can employ to optimize their retail supply chain management, minimize costs, enhance customer satisfaction, and achieve sustainability objectives through industry 5.0-enabled technologies. It innovatively blends the details of recent advancements across retail supply chains and supply chain-related digital transformations. Its cutting-edge perspective makes it an invaluable asset for industry professionals, policymakers, business owners, managers, researchers, practitioners, academicians, instructors, and students in retail, logistics supply chain management, digital business, and innovation. The book explores the nuances of the Supply Network 5.0, discussing the synergy between humans and machines, especially in the context of robotic process automation systems and artificial intelligence tools in the "new normal" of retail supply chain management. In addition, it specifically addresses textile products, FMCG, online products, construction, food and beverages, the shoe industry, SMEs, and other manufacturing sectors. Other sections delves into the often-overlooked environmental sustainability ramifications of the Fifth Industrial Revolution.

Digital Transformation in Retail Supply Chain Management for Logistics 5.0

Springer Proceedings in Mathematics & Statistics

This book offers a comprehensive collection of 46 research contributions presented at the 13th International Conference on Soft Computing for Problem Solving (SocProS 2025): Artificial Intelligence for Viksit Bharat (that is, developed India), held at the Indian Institute of Technology Roorkee, Uttrakhand, India, from 24–26 February 2025. It discusses how machine learning, deep learning, optimization and intelligent systems are revolutionizing engineering and commercial practices through applications of mathematics. Covering diverse topics such as facial recognition security, cryptocurrency and blockchain technologies, automated trading, sustainable inventory management, personalized recommendation systems and IoT-driven smart solutions, the book highlights both theoretical advancements and practical implementations of mathematics across a wide range of disciplines.This book also addresses emerging areas like green energy management, speech recognition, multilingual language technologies and climate analytics. With a strong emphasis on interdisciplinary research, the chapters integrate computational intelligence, engineering innovations and business applications, providing readers with a holistic view of current trends and future opportunities. This book serves as a valuable reference for researchers, practitioners, industry professionals and students aiming to leverage machine learning and optimization techniques for engineering and e-commerce challenges.

SocProS 2025, Roorkee, India, February 24–26

Applications of Mathematics in E-Commerce and Finance

FOM-Edition

Dieses Buch leistet einen Beitrag für ein zukunftsorientiertes Kundenmanagement im Vertrieb mit Case Studies zu ausgewählten Themen wie der Integration von Marketing und Vertrieb, dem Solution Selling, dem E-Commerce, dem Key Account Management, dem Customer Success Management, den Einflussfaktoren auf die Kaufabsicht sowie den Erfolgsfaktoren für ein CRM-System. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Effektives Kundenmanagement im digitalen Wandel“ den Fokus auf Marketingmaßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im Vertrieb aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Vertrieb sowie im Kundenmanagement vertiefen.Der Inhalt<ul><li>Grundlagen des Kundenmanagements</li><li>Methodisches Vorgehen bei einer quantitativen Studie</li><li>Zahlreiche Case Studies zum Kundenmanagement im Vertrieb&nbsp;</li></ul>
 Die Autoren
 Prof. Dr. Wolf-Dieter Hiemeyer
 hat eine Professur für Marketing- und Vertriebsmanagement an der FOM Hochschule in München. Seine Forschungsschwerpunkte liegen im Bereich des Kundenmanagements mit zahlreichen empirischen Projekten. Vor seiner wissenschaftlichen Tätigkeit war er über 20 Jahre in verschiedenen Managementpositionen im Marketing und Vertrieb in der B2B-Industrie im In- und Ausland beschäftigt. Neben seiner Dozententätigkeit unterstützt er heute als selbständiger Unternehmensberater Industrieunternehmen bei strategischen und operativen Marketing- und Vertriebsprojekten.
 Christoph Seidl M.Sc.
 absolvierte sein Masterstudium an der FOM Hochschule in München. Seine Forschungsarbeit zu Erfolgsfaktoren von Abo-Modellen wurde mit dem MasterAward der gfo sowie dem Alfred-Gerardi-Gedächtnispreis ausgezeichnet. Er arbeitete über 16 Jahre in einem der größten deutschen Medienhäuser. Dort verantwortete er zuletzt die Leitung der Formatentwicklung. Heute unterstützt er mittelständische Unternehmen dabei, KI-gestützte Erzählformate und kanalübergreifende Content-Projekte für Websites, Social Media und Newsletter umzusetzen.

CRM, Solution Selling, E-Commerce und Key Account Management als Erfolgsfaktoren

Zukunftsorientiertes Kundenmanagement im Vertrieb

International Series in Operations Research & Management Science

This book presents a comprehensive examination of emerging digital innovations and their implications for supply chain management. Bridging theory and application, this book provides valuable insights into how technological advancements are influencing practice, policy, and research across global supply networks. The book begins with an overview of emerging technologies and their practical applications in supply chains. It then explores the use of blockchain to enhance traceability and observability, followed by a detailed look at data-driven analytics for building resilient and adaptive supply chains. The final section focuses on the transformative role of artificial intelligence in optimizing supply chain operations. 
This book can be used as an essential source for students and scholars who are interested in pursuing research or teaching courses on the rapidly evolving field of digital transformation in supply chains. It also provides valuable insights for managers and practitioners seeking to enhance their knowledge and effectively navigate the digital transformation of their supply chain operations.

Towards Digital Transformation

Emerging Technologies in Supply Chains

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

Digital Advertising and Consumer Behavior 

Business Statistics of the United States

Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides several years of annual, quarterly, and monthly data in industrial and demographic detail, including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy. Of equal importance to the data are the introductory highlights, extensive notes, and figures for each chapter that help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies. Business Statistics of the United States provides a rich and deep picture of the American economy and contains approximately 3,500 time series. The data are predominantly from federal government sources, including: ·Board of Governors of the Federal Reserve System ·Bureau of Economic Analysis ·Bureau of Labor Statistics ·Census Bureau ·Employment and Training Administration ·Energy Information Administration ·Federal Housing Finance Agency ·Department of the Treasury

Patterns of Economic Change

Business Statistics of the United States 2026

This book addresses maritime transport and supply chain resilience, offering analysis of emerging topics as well as case studies from different countries and regions. Understanding resilience as planning and preparing for changes, and absorbing, recovering from, and adapting to such changes, it offers readers an insightful outlook on how maritime transport and supply chain stakeholders develop strategies in achieving resilience, and mobilizes knowledge between them. As such, this book investigates the impacts and effects of the several disruptive events that have taken place in the past decade in the maritime transport and supply chain sectors, and in the process, provides advice on the best practice for the betterment of the future. Intended audiences include scholars, industrial practitioners, policymakers, and other professionals in the maritime transport and supply chain sectors.

This book addresses maritime transport and supply chain resilience, offering analysis of emerging topics as well as case studies from different countries and regions. Understanding resilience as planning and preparing for changes, and absorbing, recovering from, and adapting to such changes, it offers readers an insightful outlook on how maritime transport and supply chain stakeholders develop strategies in achieving resilience, and mobilizes knowledge between them. As such, this book investigates the impacts and effects of the several disruptive events that have taken place in the past decade in the maritime transport and supply chain sectors, and in the process, provides advice on the best practice for the betterment of the future. Intended audiences include scholars, industrial practitioners, policymakers, and other professionals in the maritime transport and supply chain sectors.

Maritime Transport and Supply Chain Resilience

Forschung und Praxis an der FHWien der WKW

Vorteile und Herausforderungen der Mehrwegtransformation in der Paketlogistik

Mehrweg als Ausweg

"It stands alone in its field not only due to its comprehensive coverage, but also its original methodology." - American Journal of Comparative Law (review of the 1st edition) Volume 3 of this new edition deals with the transnationalisation of contract law. It compares common law and civil law concepts, noting the origin of the one in commercial law and of the other in consumer law, and identifies the different attitudes to protection, risk management, and risk distribution. The volume also explores future directions in international commerce and finance, as well as the potential, effects, and challenges of e-commerce, blockchain, and the emergence of the smart contract. This magisterial work is made up of 6 volumes. Used independently, each volume allows the reader to delve into a particular topic. Alternatively, all volumes can be read together for a comprehensive overview of transnational comparative commercial, financial and trade law.

Transnational Contract Law

Dalhuisen on Transnational and Comparative Commercial, Financial and Trade Law Volume 3

Beiträge zum internationalen Handels- und Wirtschaftsrecht

'Online Marketplaces in German and International Law of Obligations': The thesis analyzes the civil and private international law issues arising in transactions on online marketplaces within the triangular relationship between platform operators, providers, and customers. It classifies the legal relationships according to German contract and consumer protection law, with focus on the platform operator's role. Additionally, it examines the conflict-of-law connections of the legal relationships and open questions regarding the application of conflict-of-law rules.

Online-Marktplätze im deutschen und internationalen Schuldrecht

The book discusses the main valuation methodologies of artificial intelligence (AI). Company valuation goes hand in hand with estimating intangible assets like AI, which are linked to higher risk and lower collateral value. Their accounting is controversial, and the most widely used valuation approaches are based on market, income, or cost-related metrics.The volume discusses in detail the valuation approaches such as the discounted cash flows (remembering that "cash is king") or the empirical market multipliers and comparables. The approaches are complemented by several models, including advanced business planning that incorporates machine learning, digital scalability networks, or validating blockchains. The book, with a tailor-made theoretical background backed by empirical cases, shows how to evaluate AI products, such as chatbots or virtual assistants, for AI established producers, startups, or traditional "brick-and-mortar" AI users. The comprehensive set of techniques and methodologies will interest researchers, students, and practitioners in corporate finance, intellectual property valuation, and financial technology.

The Impact on Automation, BioTech, ChatBots, FinTech, B2B2C, and Other Industries

Artificial Intelligence Valuation

Analyse und kritische Betrachtung des E-Commerce-Modells von H&M

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