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Marie Balke

Analyse und kritische Betrachtung des E-Commerce-Modells von H&M

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today's public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources. Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Law, Policy, and the Internet

Lecture Notes in Business Information Processing

The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025. 

The total of 92 papers included in the proceedings was carefully reviewed and selected from 324 submissions. The papers have been organized in topical sections as follows: 

Part I: Artificial Intelligence and New Ways of Working; Conversational Artificial Intelligence and Information Behavior; Data Analytics and Digital Governance; Data Intelligence and Social Computing on Digital Platforms; Digital Enablement and Digital Governance; Digital Innovation and Social Impact;

Part II: Digital Technologies for Sustainable Development; Disruptive Technologies and Digital Transformation; E-business Strategy and Online Marketing; Emerging e-Commerce Initiatives Enables by Advanced Technologies; Engaging Technologies; 

Part III: Generative AI-enhanced Risk Analytics and Modelling; Healthcare Service and IT Management; Human-AI Integration in Organizations; Next-Gen Technologies and Social Commerce; Privacy and Security in Artificial Intelligence Generated Content; Transformative Digital Innovations: Education, Sports, and Entertainment; and General IS and Digital Business Topics.

24th Wuhan International Conference on E-business, WHICEB 2025, Guangzhou, China, June 6–8, 2025, Proceedings, Part III

E-Business. Generative Artificial Intelligence and Management Transformation

FOM-Edition

Dieses Buch leistet einen Beitrag für ein effizientes Kundenmanagement im digitalen Wandel mit Case Studies zu ausgewählten Themen wie der Customer Journey, dem KI-gestützten Content-Marketing, der Markenführung, dem Influencer-Marketing sowie dem Wandel von klassischer zu digitaler Kommunikation. Darüber hinaus hat die Mitarbeitenden- und Kundenzufriedenheit einen wesentlichen Einfluss auf Kundenbeziehungen und wird in Case Studies vorgestellt. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.
Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Zukunftsorientiertes Kundenmanagement im Vertrieb“ den Fokus auf vertriebliche Maßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.
Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im digitalen Wandel aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Marketing sowie im Kundenmanagement vertiefen.

KI, Influencer-Marketing, Customer Journey und Kundenloyalität als Erfolgsfaktoren

Effektives Kundenmanagement im digitalen Wandel

Gringras: The Laws of the Internet tackles the legal issues arising from the internet in a clear, user friendly way. The book examines the serious legal, policy and societal issues surrounding the internet, including intellectual property, online abuse, the real net/dark net, VAT and taxation, competition, privacy, data protection, security, breaches, big data, AI, the online Cloud, the rapidly evolving Internet of Things, crime, crowd activities, internet freedom and internet currencies. The seventh edition keeps pace with this fast-moving field through numerous new practical examples, and coverage of court cases and ICO complaint cases, and updates to legislation. Revisions include: - New analysis of impact of previously decided cases - The Digital Operational Resilience Act (DORA) - UK IPO address for service changes - The Data Protection and Digital Information Bill This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

Gringras: The Laws of the Internet

Topics in Regulatory Economics and Policy

This volume presents original essays by leading researchers and practitioners in postal and delivery economics, drawn from the&nbsp;32nd Conference on Postal and Delivery Economics, held in Berne (Switzerland), on 29-31 May 2024. The book explores the&nbsp;evolving dynamics of the postal and delivery sector in a rapidly changing digital and environmental landscape, offering insights into regulatory challenges, technological advancements, financial sustainability, competition, and policy innovation.
Building upon previous editions, this book continues to reflect the&nbsp;convergence of economic, technological, and regulatory transformations&nbsp;shaping the industry. It critically examines the&nbsp;future of postal services&nbsp;by addressing&nbsp;issues such as the evolution of the universal service obligations (USO) in the face of digital communication and parcel growth; the role of new pricing models, financial reforms, and regulatory frameworks in the sustainability of the sector; leveraging digital innovation and green transitions for improved efficiency, competition, and environmental performance;&nbsp;analytical and methodological approaches for optimizing postal networks and policy decisions.
As such, this book will be useful for graduate students and professors interested in postal and regulatory economics as well as postal administrations, consulting firms, and federal government departments.

Universal Service, Challenges, and Innovations

Postal Strategies in a Digital and Green Transition

Studienwissen kompakt

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.

Online-Marketing

Ich wollte schon immer die Lebensfreude eines 17-jährigen Jungen auf dem Weg zu seinem ersten Date haben - und gleichzeitig die finanzielle Gelassenheit einer 90-jährigen Millionärswitwe.Heute habe ich genau das erreicht: Ich lebe im höchsten Gebäude der Welt, dem Burj Khalifa, muss nie wieder arbeiten und habe Erfüllung in meinem Leben gefunden.In diesem Buch erzähle ich dir ehrlich meine Geschichte. Vom kleinen, schüchternen Jungen, der vor große Herausforderungen gestellt wurde, sein erstes Unternehmen fulminant gegen die Wand fuhr und wieder bei Null anfangen musste. Ohne reiche Eltern, ohne Startkapital - aber mit dem Willen, sich niemals mit einem durchschnittlichen Leben zufriedenzugeben.Dieses Buch ist für dich, wenn du mehr willst: mehr Geld, mehr Erfolg, mehr Bedeutung. Ich erzähle dir, was hinter der Fassade meines Lebens steckt - und welche Erkenntnisse ich auf meinem Weg gewonnen habe.Du lebst nur einmal. Aber wenn du es richtig anstellst, ist einmal genug.

Wie Scheitern zum Sprungbrett für ein außergewöhnliches Leben wurde

Hinter der Maske

Springer Proceedings in Mathematics & Statistics

This book offers a comprehensive collection of 46 research contributions presented at the 13th International Conference on Soft Computing for Problem Solving (SocProS 2025): Artificial Intelligence for Viksit Bharat (that is, developed India), held at the Indian Institute of Technology Roorkee, Uttrakhand, India, from 24–26 February 2025. It discusses how machine learning, deep learning, optimization and intelligent systems are revolutionizing engineering and commercial practices through applications of mathematics. Covering diverse topics such as facial recognition security, cryptocurrency and blockchain technologies, automated trading, sustainable inventory management, personalized recommendation systems and IoT-driven smart solutions, the book highlights both theoretical advancements and practical implementations of mathematics across a wide range of disciplines.This book also addresses emerging areas like green energy management, speech recognition, multilingual language technologies and climate analytics. With a strong emphasis on interdisciplinary research, the chapters integrate computational intelligence, engineering innovations and business applications, providing readers with a holistic view of current trends and future opportunities. This book serves as a valuable reference for researchers, practitioners, industry professionals and students aiming to leverage machine learning and optimization techniques for engineering and e-commerce challenges.

SocProS 2025, Roorkee, India, February 24–26

Applications of Mathematics in E-Commerce and Finance

Management for Professionals

This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologies—including 360-degree video, virtual reality, augmented reality, mixed reality, 3D and 2D video formats, artificial intelligence, blockchain technology, high-definition (HD) video, and Dolby surround sound—in enhancing consumer experience and engagement. The book provides actionable insights into visual arrangement strategies and immersive design principles, making it a valuable reference for advertising design agencies, creative professionals, and expert panels involved in digital and 3D video advertising. In addition, it serves as a comprehensive knowledge resource for researchers working in gamification, virtual reality, and augmented reality by presenting the latest research findings in advertising technology. By outlining emerging trends and proposing future research directions, the book offers significant academic value for postgraduate and doctoral students seeking to pursue research in digital video advertising and related advertising technologies. &nbsp;The book is structured into three interrelated parts. The first part establishes the conceptual foundation of social proof and social media–driven influences on consumer decision-making. Chapters in this section analyze social media marketing strategies, mechanisms of brand awareness creation, the role of fear of missing out (FOMO), and the dynamics of digital influence shaping consumer behavior. The second part focuses on technological advancements that are redefining digital video advertising practices. It explores immersive and data-driven formats such as virtual reality, augmented reality, short-form video advertising, metaverse-based product demonstrations, and advanced video analytics. The final part examines effective digital video advertising strategies through the lens of consumer cognition, ethics, and engagement. Key themes include gamification, 3D video advertising in sports marketing, digital twins, extended reality (XR) technologies, and ethical concerns associated with artificial intelligence and data analytics.

Digital Advertising and Consumer Behavior 

Joey Maxwell

13 Schritte. 100 Erklärungen. Dein schneller Weg in ein profitables E-Commerce-Business.

Das Dropshipping Framework

<div>This book examines the main viewpoints and arguments on key issues that are currently under debate globally, on digital trade governance. This includes international trade and investment facilitation, cross-border data flow and storage, privacy protection, consumer protection, competition, taxation, and trade-related cybersecurity.</div>
<div>From the perspective of ASEAN and East Asia, the book explores the possibility and feasibility of (i) setting new global norms that could narrow/fill the existing gaps among stakeholders and be widely accepted and implemented; and (ii) whether and how ASEAN and East Asian countries can find regional solutions, based on the common interests among member states, to collaborate in region-wide rule settings.</div>
<div>Containing 14 chapters, the book is a valuable resource to researchers, policy-makers, and students.</div>

Facilitating Digital Trade in ASEAN and East Asia

Analyse und kritische Betrachtung des E-Commerce-Modells von H&M

Autres titres sur ce thème