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AI in Marketing

Applications, Insights, and Analysis

Part 1: Foundations and Frameworks of AI in Marketing 1. Welcome to a Brave New World 2. Advancing Marketing Strategy with Artificial Intelligence: A Systematic Literature Review Part 2: AI Tools and Applications in Marketing 3. Synergizing AI and Integrated Marketing Communications 4. Artificial Intelligence as a Crucial Catalyst in Revolutionizing E-commerce Marketing 5. AI-Driven Branding 6. Navigating International Marketing with Artificial Intelligence 7. AI's Impact on Frontline Sales 8. New Product Development Enriched with AI Part 3: AI-Driven Consumer Dynamics 9. Consumer Behavior and AI 10. AI in Consumer Insights Part 4: Ethics and Education in AI 11. Exploring the Ethical Implications of Artificial Intelligence in Marketing 12. Implementing AI in Marketing Education

What is Art in the age of inequality, climate change and AI? From leading design group, Metahaven.

Cognitive Futures

The Hard Question of Art

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Design, Implement and Measure Effective Campaigns

Digital Marketing in Practice

Art in the Age of AI

How to See Like a Machine

Algorithms have become the key organizer through which power is enacted in our society. A huge amount of data regarding our daily routines are monitored and analyzed to make recommendations that manage, control, and lead our behaviors in everyday life. AI, Humans, and Misinformation: How Does AI Alter Human Behavior and How Do Humans Influence Algorithmic Misinformation? is a guide to understanding the dynamics of AI and misinformation in human contexts by addressing meaningful questions-How does AI alter human behavior and how do humans influence algorithmic decision-making? In answering these questions, this book examines the role of misinformation, disinformation, and fake news, and shows readers how to develop AI methods and algorithms that combat misinformation by using AI design choices that provide users and developers alike with meaningful control over AI. This book brings together various perspectives on algorithms into an integrated conceptual framework, and provides a broad socio-technical analysis, addressing critical and ethical issues of misinformation and fake news. The book offers a compelling insight into the misinformation phenomenon and the future of AI-based society. Readers will find an integrated technical analysis of the logic and social implications of algorithmic processes. Reporting from the cutting edge of critical technical methods and research, the result is useful and constructive for developing the relations between algorithms and humans. This is an imperative methodology for understanding what is at stake as industry and government use AI to reshape the world.

Decoding Bias, Algorithms, and Trust

Minds, Machines, and Misinformation

Encyclopedia of Optimization

Management Practice Essentials

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

Strategic Commercial Management

Navigating Industry 4.0 and Anticipating Industry 5.0

Decoding Explainable AI

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Understanding the Strategic Process

Managing Digital Transformation

Intelligent Manufacturing and Industrial Engineering

Smart Industries in the Gig Economy: Scope, Opportunities, and Challenges discusses topics from manufacturing to service sectors, from startups to established corporations, and from localized operations to global networks using the threads of Smart Industries and the Gig Economy to weave a tapestry of innovation and change.

This book revolves around the Gig Economy and its multifaceted implications. It takes a broad view by examining the opportunities and challenges posed by the interplay between Smart Industries and the Gig Economy. Smart Industries in the Gig Economy: Scope, Opportunities, and Challenges discusses topics from manufacturing to service sectors, from startups to established corporations, and from localized operations to global networks using the threads of Smart Industries and the Gig Economy to weave a tapestry of innovation and change. It provides a panoramic view of Smart Industries in the context of the Gig Economy and emphasizes the recent cutting-edge technologies like Robotics, Artificial Intelligence, the Internet of things, Quantum Technology, Semiconductors, Additive Manufacturing, etc. The book focuses on the intervention of the Gig Economy in major cutting-edge technologies of the global industrial revolution working towards automation and its impact on enhancing smart industries. Written as a reference for students, scholars, lecturers, researchers, scientists, experts, specialists, and engineers, this book represents an area of significant interest and importance in the realm of smart industries and the Gig Economy.

Scope, Opportunities, and Challenges

Smart Industries in the Gig Economy

Creating Success

Gain essential skills for career development with this concise and comprehensive guide to determining goals, prioritizing tasks and managing your time effectively.

Simple Ways to Take Control, Save Time and Work More Efficiently

How to Organize Yourself

AI in Marketing

Bibliografische Angaben

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Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

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