AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
juin 2025, env. 328 pages, Anglais
Taylor and Francis
978-1-032-74333-2
Taylor and Francis
978-1-032-74333-2