Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
Herausgegeben von:
Coussement KristofWhile the definition of database marketing hasn¿EUR¿t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
Juni 2024, ca. 346 Seiten, Englisch
Taylor and Francis
978-1-03-283719-2
Taylor and Francis
978-1-03-283719-2