Winning the Global TV News Game

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Dezember 2023, ca. 340 Seiten, Routledge Library Editions: Broadcasting, Englisch
Taylor and Francis
978-1-03-260775-7

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