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O'Leary D: WINNER

WINNER

How to Win Business Awards

Nitrogen is what gives Guinness its surge and its dome. Fifty-four years later, a food scientist in Portland put the same gas into cold coffee, and nitro cold brew became a category. Nobody had hidden the pattern. It sat in the beer trade press for half a century, in an industry no one in coffee had any reason to read. Coffee people read coffee reports. Beer people read beer reports. We are taught to look for the future close to home: among our competitors, our customers, and the prevailing ideas within our own field. By the time a shift becomes visible inside a category, much of its strategic value has already been claimed. Your next advantage is probably taking shape somewhere you are not looking. Latitudinal thinking is the practice of looking across fields to recognize patterns others miss. Rather than examining the world you already know more intently, you learn to identify the same need, behavior, or force taking shape elsewhere, and to consider what it could make possible in your own work. Strategist Lara O’Shea has built her career on these connections. Drawing on geography, anthropology, photojournalism, and more than two decades of work across industries, she follows premiumization from spirits to skincare, coffee, and pet food, and now to fresh produce. She shows how two exhausted doctors at Great Ormond Street watched a Formula 1 pit stop on television and rebuilt the most dangerous minutes in pediatric heart surgery around what they saw, cutting technical errors per handover by roughly 40 percent. She traces how a self-taught carpenter’s son solved the longitude problem that Europe’s astronomers had claimed for two hundred years. Recognizing a connection is only the beginning. At the center of the book is the Latitude Scan, a five-step method for finding promising patterns, uncovering the forces beneath them, translating them across boundaries, and testing whether they truly fit: Chart, Scan, Triangulate, Traverse, and Ground Truth. A chapter on failure names the six ways a borrowed pattern goes wrong, so a reader can tell a meaningful parallel from a superficial resemblance before betting on it. The book arrives at the moment depth stopped paying. Your competitor’s AI has read the same reports as yours, and knowing your category better than anyone else is no longer an advantage you can hold. What remains is human work: deciding where to look, recognizing a structure when it turns up in an unfamiliar container, and judging whether it will survive the crossing.

Reading Patterns the World Misses

Thinking in Latitudes

Insights from a Luxury Brand Expert

The Art of Customer Relations

What if the future isn't built by tearing down, but by mending what already exists?In Kintsugi: Fostering Innovation in Business Through Creative Integration, the ancient Japanese art of repairing broken pottery with gold becomes a powerful lens for rethinking growth. Instead of hiding cracks, Kintsugi highlights them by transforming fractures into strength. This book argues that the most enduring innovations today follow the same logic: not replacement, but reintegration.Across Asia and beyond, companies like Grab, Gojek, Taobao Villages, CARSOME, and Tata 1mg are creatively stitching legacy systems together. By connecting fragmented ecosystems--drivers, merchants, communities, the digital platforms--they reveal a new model of value creation rooted in community, trust, and context.The future will not belong to those who destroy the past faster. It will belong to those who know how to mend it.

Fostering Innovation in Business Through Creative Integration

Kintsugi

A New Approach to Technology Leadership

The Real CIO

A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide)-- Eighth Edition and The Standard for Project Management represents the most data-driven and community-informed update in the guide's history. Developed through extensive global research and practitioner collaboration, it incorporates input from thousands of project professionals and more than 48,000 data points. Building on the long-standing legacy of PMI, the Eighth Edition blends mindset, technical, and practical guidance to reflect how project management is practiced today. It introduces: - Six core principles that influence effective project management behavior - Seven performance domains that represent key areas of practice - Expanded coverage of AI, PMOs, and procurement, with reintroduced process guidance presented in an evolved, non-prescriptive way. Together, these updates connect the why, what, and how of project management. With an emphasis on value delivery, adaptability, and accountability, this edition helps professionals at all levels achieve meaningful outcomes across a range of approaches and environments. Whether you manage traditional initiatives or lead agile transformations, the PMBOK(R) Guide - Eighth Edition provides clarity, relevance, and confidence for modern project delivery. What You'll Learn 1. Connect projects to organizational value Learn how to align project outcomes with strategic goals through a system for value delivery. 2. Apply six core principles for effective leadership Adopt a holistic view, focus on value, embed quality, lead accountably, integrate sustainability, and build empowered teams. 3. Master the seven performance domains Strengthen your capabilities in governance, scope, schedule, finance, stakeholders, resources, and risk. 4. Tailor for your context Learn how to adapt practices, tools, and techniques to fit your team, organization, and environment. 5. Explore new and emerging topics Gain insights into AI, PMOs, and procureme

A Guide to the Project Management Body of Knowledge (Pmbok(r) Guide) -- Eighth Edition and the Standard for Project Management (English) (Spiral-Bound)

Master the corporate finance concepts, skills, and technological applications that are most critical for your success in today's workplace with Ehrhardt/Brigham/McDonald's "Corporate Finance: A Focused Approach," 9th Edition. This updated edition's streamlined approach delivers in-depth coverage of key topics tailored to the needs of M.B.A. students like yourself. Engage with real-world examples that show you how to maximize a firm's value in the modern marketplace, while exploring the latest financial developments. Hands-on applications and step-by-step instructions help you master features and functions in Excel. Each chapter also guides you through responsible and effective AI use, explaining how you can utilize AI tools to understand core concepts, perform financial modeling, and create financial tools and graphics. Interactive activities, multimedia content, and assessments in Cengage's learning platform, MindTap, help prepare you for what's next.

A Focused Approach

Corporate Finance: A Focused Approach

How Con Men, Call Centers, and Rogue Doctors Fuel America's Lawsuit Factory

The Pain Brokers

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Build your understanding of simple and advanced financial concepts with Brigham, Ehrhardt, and McDonald's "Financial Management: Theory &amp; Practice," 18th Edition. This updated edition helps you gain a strong understanding of core topics and focuses on corporate valuation, illustrating why it's important when making good financial decisions on the job. Explore a wide range of topics, from fundamentals to strategic finance, with examples that link recent events to finance in business or your own life. In each chapter, AI applications in finance guide you on using AI responsibly and explain the need for critical thinking as part of this process. With relevant, comprehensive coverage and an emphasis on Excel applications, this edition is ideal for your one- or two-semester introductory M.B.A. course. This edition is also available as a MindTap course. MindTap is Cengage's learning platform that provides you with instant access to course content, quizzes, homework, and more. "Financial Management: Theory &amp; Practice" is a valuable reference tool you can use throughout your academic and business careers.

Theory & Practice

Financial Management

A cultural journey through the world of fragrance, weaving together ancient tradition and modern artistry to tell the untold history of our favorite perfume trends of today. Scent’s grip on how we feel and what we remember is distinct from our other senses. Unlike sight, sound, taste, or touch, smell bypasses the brain’s central relay, going straight to the limbic system where we process emotions and store memories. This means that a single whiff of perfume can instantly evoke nostalgia, moving us in ways we cannot always explain. Perfume has fascinated every civilization for millennia, evolving from a tool for ancient rituals to a $50 billion global industry. But long before France bottled its fame, Arabia perfected the art of scent—not just as a measure of beauty and attraction but also as a display of power. Yes, Chanel revolutionized fragrance with No. 5, Guerlain’s Shalimar reshaped how the East was imagined, and Tom Ford’s Oud Wood brought the scented wood to the streets of London, Paris, and New York. But places like the Arab gulf, North Africa, East Asia, which gave the world much of these ingredients and techniques, have been written out of their own history. Based on months of on-the-ground reporting across four continents, Egyptian American journalist Ola Salem provides a first-hand account of the perfume monopoly, interrogating the “fraghead” revolution, debunking industry stereotypes, and examining what the future of fragrance will look like. From Cleopatra’s perfume factories to the modern-day Sephora counter, from the jasmine fields of Egypt to the frankincense trees in Oman, Salem takes readers on an immersive cultural journey to shine a light on the oft-overlooked corners, cultivators, and creators of the fragrance world.

Scent, Power, and Empire

The Lost History of Perfume

Some connections uplift. Some deplete. All leave a mark.&nbsp;Lasting Footprints is a practical guide for professionals navigating work, leadership, and everyday relationships who want to become more intentional about the impact they have on others. Drawing on decades of experience in leadership development, organizational culture, and adult learning, Colleen Peterson blends research, real-world stories, and accessible insight to clarify what healthy relationships look like and what quietly erodes them.Positioned at the intersection of psychology, leadership, and human connection, Lasting Footprints helps emerging and experienced leaders understand the influence they carry across teams, careers, and personal relationships. It introduces a clear framework for identifying “skunks”—toxic patterns and draining dynamics that undermine trust, confidence, and collaboration—and offers practical ways to shift toward healthier interaction patterns.With reflection prompts and memorable models, the guidebook supports professionals in creating a Personal Connection Plan that strengthens both professional effectiveness and personal well-being. Rather than leaving relationships to chance, it encourages intentional choices that improve how people show up in every environment they move through.Grounded in research and real experience, Lasting Footprints challenges professionals to notice the impact they leave behind and shape their relationships with greater intention.&nbsp;

Finding Impactful Connections in Work, Leadership, and Life

Lasting Footprints

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

WINNER

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