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Why We Buy

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Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

Dezember 2008, 320 Seiten, Englisch
Simon & Schuster N.Y.
978-1-4165-9524-3

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