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Hutka S: What Your Machines Should Do

What Your Machines Should Do

The Science and Strategy of Human-Centered Automation

Across clinics, classrooms, city halls, and financial systems, women continue doing the uncredited work of governing AI: deciding when systems can be trusted, paused, refused, and repaired. Governing the Default names this work as relational governance, demonstrating how leaders can turn critique of AI's extractive norms into operational practice. Bringing together industry and academic contributors, the volume reframes organizational care as governance designed into decision rights, feedback loops, oversight, and repair. Its copy-ready practices help leaders, educators, and policymakers replace opaque defaults with consent-first, benefit-sharing, repair-ready systems.

Governing the Default

Gender, Power, and Emerging Technology

Saving Africa's Future

We Are the World

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

What it takes to sustain leadership successAt some point in every senior leader's career, the skills that built success stop being enough to sustain it. The work accumulates, the stakes rise, and the gap between performing well and breaking down narrows. Most leadership books train skills at the surface. Conditioned is about what sits underneath them.An athlete trains, competes, and recovers on a schedule with an off-season built in. Leadership has no off-season, and almost no one is conditioned for that. Allen Weaver brings more than twenty years in sport psychology, executive coaching, and Fortune 100 human resources to a consistent observation: the leaders who last are not the ones with the most refined skills, but the ones who built the conditioning that supports them.Conditioned maps that conditioning through the Peak System. Two anchors, Mental Performance (how leaders show up) and Wellness (how they sustain the ability to keep showing up), are expressed across ten dimensions of leadership readiness, each read on a simple three-state scale: Peak, Plateau, and Valley. The book closes with three disciplines for the long climb of a leadership career: Mastery, Future-Proofing, and Legacy.The stories come from boardrooms, locker rooms, and coaching environments: Mary Barra steadied General Motors in crisis, Lisa Su rebuilt AMD, and Rory McIlroy and LeBron James extended their peaks past the age when peaks are supposed to end. Weaver's own path runs from a marathon medical tent to the coaching practice it inspired. Conditioned is written for senior and mid-career leaders who have achieved success and now intend to sustain it.Peak is what can be reached. Plateau is where reliable performance lives. Valley is where the learning happens. The climb begins with conditioning.

How the Best Leaders Grind Less, Recover More, and Peak Longer

Conditioned

Edition Wissenschaft & Praxis

Ein Praxisleitfaden

Business Continuity Management

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

We are running our lives, teams, and organizations as though our resources are unlimited. They are not. Regenerative People names the cost of that assumption and offers a different way to work, lead, and live. Drawing on six decades of combined coaching and consulting experience, Janet M. Harvey and Silvia Tassarotti trace the shift from extraction to regeneration--from optimizing outcomes to evolving with them, from controlling uncertainty to partnering with it, and from isolating to protect what we have to interconnecting with what sustains us. Regenerative People moves through four expanding circles: the personal renewal that makes all of this possible, the leadership practices that build resilient teams, the organizational models that generate long-term value rather than short-term extraction, and the community-level shifts that make regeneration collective rather than individual. Each chapter pairs concepts with reflective questions and practices, inviting readers to slow down and apply what they're learning rather than simply collect more ideas. The authors write as guides, not lecturers, walking alongside readers the way Virgil walked beside Dante, offering models and questions in search of the reader's own answers. For coaches, executives, and anyone who senses that the old operating model is reaching its limits, this book offers both the diagnosis and the practice: a way to notice drift before it costs something irreplaceable and to deliberately choose a more enduring way to lead.

Regenerative People: Why Renewal Is Key to Lasting Leadership

Build Teams That Work Together, Get Results, and Stick Around

Manufacturing Greatness

A simple, practical approach to creating and delivering presentations-skills every business leader needs. Many people, even senior business leaders, don't know how to create persuasive and engaging presentations, even though it's critical for business success. Clinical professor of marketing Tim Calkins has been creating and delivering business presentations for more than thirty years, and in What's the Story? He gives you the insights, tools, and tips you need to enhance your presentation skills. Delivering an effective presentation is not just about showing up and stating all your facts. By the time your audience is in the room, you should be so well prepared that the most junior member of your team can give the presentation successfully. Calkins reveals the key steps to making an outstanding business presentation: <ul> <li>Creating a brief</li> <li>Finding the story</li> <li>Crafting effective slides</li> <li>Pre-selling the presentation</li> <li>Setting the stage</li> <li>Delivering with confidence</li> <li>Following up</li> </ul> Few things are as important as your ability to communicate information and make recommendations, and an outstanding business presentation is one of the best examples of this. If you have ever struggled with a presentation, What's the Story? is the reference you've been waiting for-the long-awaited guide many have urged Tim Calkins to write and your key to business success.

How to Create and Deliver Winning Business Presentations

What's the Story?

Leadership with Goodness at Its Core

Private equity buccaneers have generated untold wealth by plundering the worlds of commerce, defence and sport. In the process they have also destroyed jobs, hurt consumers, neglected environmental concerns and undermined public trust in share markets. In this book, Alex Brummer, City Editor at the Daily Mail, lifts the lid on the dangers of private equity Financially driven private ownership has contributed to waterways being clogged with sewage; high parking charges; malfunctioning baggage handling at airports; the collapse and impairment of some of our best-loved retail stores and the alienation of sports fans from much-loved franchises. Private equity finance is an industry which thrives on leverage (debt), is untrammelled by regulations, poses a danger to economic stability and often works against the national interest. Starting out in the US, the private equity industry rapidly spread to Britain, where many of the big players have set up their European and global headquarters. In this wide-ranging book, Alex Brummer takes in a broad focus on the dangers of private equity to the global economic order, examining in detail the danger of grotesque levels of debt, and the neglect of the public interest in what private equity firms do.

How One Industry Is Wrecking Businesses, Harming Consumers and Undermining the World's Financial Markets

The Pirates of Private Equity

What Your Machines Should Do

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