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Parthasarathy P: Waste Plastics

Waste Plastics

An Alternative Source of Energy

As a result of the reverberations of the crisis in credit markets world wide, investors in financial markets and institutions have witnessed mammoth slides in global stock markets, the privatization and state sponsored takeover of financial institutions and, in an effort to restore equilibrium to markets, the temporary ban on the practice of the short selling of shares in certain financial institutions. To that end, the rationale behind this book is to respond to the dynamics of this much changed financial market environment by providing a text that presents a more up-to-date description of financial markets ¿ one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject. Particular strengths include:An international focus with detailed analysis of financial markets in mainland Europe and Asia, not just the Anglo-Saxon worldAn emphasis on risk management and financial regulationA concentration on behavioural aspects of financial marketsWedding this new approach to all the customary hallmarks of a typical intermediate financial markets and institutions textbook, its overall aim is to help students in degree programmes specializing in Economics and Finance, Banking, Accounting, or Business and Management appreciate the value of financial markets and institutions and to be able to use techniques in an up to date context.

This book responds to the dynamics of the currently much changed financial market environment by providing a text that presents a more up-to-date description of financial markets – one that offers more current insight into the behaviour of financial markets and financial sector institutions than is currently represented in available books on the subject.

Financial Markets and Institutions

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Research in Employment Relations

This edited volume brings together empirical studies of gender and employment in the local government sector - around the world - and the ways in which gender plays a role in the recent restructuring of local government in industrialized democracies. Theoretically rich and informed by contemporary gender theory and critical management studies, this volume will appeal to those interested in the subject of gender and local government employment as well as gender and critical management scholars.

Brings together empirical studies of gender and employment in the local government sector and the ways in which gender plays a role in the restructuring of local government in industrialized democracies. This book is suitable for those interested in the subject of gender and local government employment and gender and critical management scholars.

Gender and Employment in the Local Government Sector

Wastewater Minimization and Re-Use

A Process Roadmap for Distinctive Products and Services

Differentiation by Design

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Over the last two decades, the term Intellectual Capital (IC) has become synonymous with the knowledge economy, whereby the intangible resources of organisations are linked to the development of value. In order to develop this new way of managing organisations, numerous frameworks have been developed to measure, manage and report IC. However, the take up of IC has been problematic, causing some pundits to question if it’s simply 'locked up' in theory. This book seeks to 'unlock' IC so it can become relevant to organisations in the creation of value. It offers practical understanding of how the IC paradigm has progressed since its inception and takes a critical and performative examination of IC research and practices. Based on the authors’ extensive experience, it provides real practical examples of how IC has been implemented in practice.This is the first book on IC that is written from a combined academic and practitioner perspective addressing what is defined as the third stage of IC research 'based on a critical and performative analysis of IC practices in action'. The book is therefore useful for both academics and practitioners - not only to understand how IC works, but to question how it can be applied effectively in different contexts.

Unlocking Intellectual Capital

New Frontiers in Regional Science: Asian Perspectives

This book integrates diversified disciplines, research approaches, and methodologies of area studies, regional economic development, and regional science. With its huge population, China has accomplished rapid economic growth since the 1990s, although the significant income gap among regions and individuals has become a serious problem for its society. China's accession to the WTO in 2001 has had various influences on the entire food system, from agriculture to consumers, through the food manufacturing and distribution industries. The changes in the Chinese food system are considered to have also affected the agriculture and food industries in Asian countries where economic interdependence has been promoted in past decades. The author argues these issues based on interdisciplinary and multi-disciplinary methods and approaches and has successfully derived empirical and theoretical results that are rich in policy implications. The topics addressed include food security and sustainability of agriculture especially in the suburbs of big cities; poverty reduction in rural agricultural areas amidst prosperity in urban and coastal areas; regional networks and international trade of the food industry in East Asia; creation of innovative knowledge and human capital for clustering of the agro-food sector; regional development strategy; and international cooperation. The book is interesting for researchers in the field, especially for those who are concerned with the food system that has been changed dynamically in the past two decades, and it is informative, as well, for practitioners who are engaged in related business.

This book integrates diversified disciplines, research approaches, and methodologies of area studies, regional economic development, and regional science. With its huge population, China has accomplished rapid economic growth since the 1990s, although the significant income gap among regions and individuals has become a serious problem for its society. China’s accession to the WTO in 2001 has had various influences on the entire food system, from agriculture to consumers, through the food manufacturing and distribution industries. The changes in the Chinese food system are considered to have also affected the agriculture and food industries in Asian countries where economic interdependence has been promoted in past decades. The author argues these issues based on interdisciplinary and multi-disciplinary methods and approaches and has successfully derived empirical and theoretical results that are rich in policy implications. The topics addressed include food security and sustainabilityof agriculture especially in the suburbs of big cities; poverty reduction in rural agricultural areas amidst prosperity in urban and coastal areas; regional networks and international trade of the food industry in East Asia; creation of innovative knowledge and human capital for clustering of the agro-food sector; regional development strategy; and international cooperation. The book is interesting for researchers in the field, especially for those who are concerned with the food system that has been changed dynamically in the past two decades, and it is informative, as well, for practitioners who are engaged in related business.

Global Trends and Dynamism of China's Agro-Food System

Earthscan Expert

The logical future focus for renewable energy is micro-hydropower, and this book is a guide for professionals and others interested in the broader subject of micro-hydropower.

The logical future focus for renewable energy is micro-hydropower, and this book is a guide for professionals and others interested in the broader subject of micro-hydropower.

An Earthscan Expert Guide

Microhydro Power Systems

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

Everything, Everywhere, All the Time

Ubiquitous Connectivity and the Virtual Workplace

Routledge Advances in Management and Business Studies

This book provides a comprehensive review of the entrepreneurial university based on both a systematic examination of existing debates and the results of detailed new international research on key elements of the construct.

This book provides a comprehensive review of the entrepreneurial university based on both a systematic examination of existing debates and the results of detailed new international research on key elements of the construct.

The Entrepreneurial University

This book focuses on a very important and still controversial topic in Japan, namely, whether a future exists for Japanese farmers, especially rice-producing farmers. Dealt with here is the prospect along with a personal view of the course that Japanese agriculture should follow, that is, a prescription for enriching the international competitiveness of the agricultural sector, especially rice production, in a more market-oriented economy. Toward restoration of Japanese agriculture, prescriptions are pursued from different aspects. One is the planting schedule of various farm products at the micro level such as the crop rotation system, derived from the mixed-integer dynamic programming model. Another is a macroeconomic policy to enhance the export of the restored 2 million tons of rice by the abolition of the policy of reducing rice acreage-a policy considered unreasonable by some. The path that agriculture in Japan should take has been argued by scholars and experts in related fields. However, no argument has been based on scientific and objective proof. Some applications of mixed-integer dynamic programming model are shown, which are very useful for policy makers as well as graduate students in the field of economic policy (esp. regional &amp; dynamics) and dynamic agricultural planning (esp. planting &amp; comprehensive management).

This book focuses on a very important and still controversial topic in Japan, namely, whether a future exists for Japanese farmers, especially rice-producing farmers. Dealt with here is the prospect along with a personal view of the course that Japanese agriculture should follow, that is, a prescription for enriching the international competitiveness of the agricultural sector, especially rice production, in a more market-oriented economy. Toward restoration of Japanese agriculture, prescriptions are pursued from different aspects. One is the planting schedule of various farm products at the micro level such as the crop rotation system, derived from the mixed-integer dynamic programming model. Another is a macroeconomic policy to enhance the export of the restored 2 million tons of rice by the abolition of the policy of reducing rice acreage—a policy considered unreasonable by some. The path that agriculture in Japan should take has been argued by scholars and experts in related fields. However, no argument has been based on scientific and objective proof. Some applications of mixed-integer dynamic programming model are shown, which are very useful for policy makers as well as graduate students in the field of economic policy (esp. regional &amp; dynamics) and dynamic agricultural planning (esp. planting &amp; comprehensive management).

Resuscitation in the Liberalized Competitive Market

Macroeconomic Policy for Rice Agriculture in Japan

Waste Plastics

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