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Elhbich K: Vendez comme un pro, sans
passer par une agence

Vendez comme un pro, sans passer par une agence

The Complete System for Turning Cold Pipeline into Closed Deals

AI for Sales Follow-Up

What if your Airbnb could stand out before guests even read your listing?In today's competitive Airbnb market, first impressions matter more than ever. Guests often decide within seconds whether a property feels trustworthy, appealing, and worth booking. Long before they compare amenities or read descriptions, they are responding to your photos, branding, presentation, and overall visual experience.Canva for Airbnb Hosts: Create Stunning Listings That Get More Bookings is a practical guide that shows you how to use Canva to create a professional, memorable, and visually appealing Airbnb brand that attracts attention and strengthens guest confidence.Whether you're new to Canva or already hosting guests, this book will help you understand how design influences booking decisions and how small visual improvements can transform the way guests perceive your property. You'll learn how modern travelers think, what they expect from Airbnb hosts, and why presentation plays such a powerful role in building trust and creating memorable experiences.Inside, you'll discover how to: Build a clear and consistent Airbnb brand identity that reflects your property's unique personalityCreate professional guest materials, welcome books, guides, and visual assets that improve the guest experienceThis book goes beyond teaching Canva features. It focuses on helping Airbnb hosts use design strategically to create stronger first impressions, communicate professionalism, and deliver a more polished experience from booking to checkout.You'll also learn how to navigate Canva with confidence, choose colors and fonts that fit your brand, organize your design workspace, maintain visual consistency, and create materials that support a professional and guest-focused image.You don't need advanced design skills, expensive software, or a background in marketing. With the right approach, Canva can become one of the most valuable tools for presenting your property more effectively and helping it stand out in a crowded marketplace.If you're ready to create a stronger Airbnb brand, improve your property's presentation, and leave a lasting impression on every guest, this book will show you how.

Create Stunning Listings That Get More Booking

Canva for Airbnb Hosts

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Underground Techniques for Influencing Decisions and Winning More Clients

Sales Secrets of a Mind Reader

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets.

Concepts and Cases

Tourism and Hospitality Marketing

Buildings account for nearly 40 percent of global energy consumption and 38 percent of all energy-related CO2 emissions. That is more than every car, truck, ship, and aircraft on Earth combined. Yet when the world turns its attention to climate action, it turns to electric vehicles, solar farms, and government policy. Buildings sit quietly in the background, and the professionals who run them remain almost entirely absent from the sustainability conversation.That oversight ends here.The ESG Blueprint for Facilities Management is a practitioner's guide for FM professionals, operations directors, and community managers who are ready to take the position that the sustainability agenda has always needed them to fill. Written by a facilities management professional with more than two decades of operational experience across master communities, mixed-use developments, and large-scale infrastructure in the UAE, this book closes the gap between what ESG frameworks require and what actually happens at the meter, the valve, and the switch.This is not a policy document dressed as a practitioner's guide. Every chapter opens in an operations room, not a boardroom. Every framework is built for the professional responsible for the building, the community, and the people inside them.WHAT YOU WILL FIND INSIDEThe Environmental Engine. Energy literacy and building energy signatures. Water management in one of the most water-scarce nations on earth. Waste reduction and the 5 Rs applied to FM operations. The practical path to carbon neutral operations, including Scope 1, 2, and 3 emissions frameworks, UAE-specific utility benchmarks, and the Etihad ESCO performance contracting model.The Social Infrastructure. Indoor environment quality and its documented impact on occupant productivity, health, and attendance. FM workforce development, fair labour practices, and staff management through an ESG lens in the UAE context. Community management at master development scale, where FM decisions carry civic weight and affect thousands of residents simultaneously.The Governance Engine. Building a data architecture that makes ESG reporting credible rather than aspirational. Procurement, contractor management, and supply chain compliance that goes beyond paper audits to the accommodation report and the payroll record. The difference between ESG communication and ESG disclosure, and how to produce reporting that survives genuine scrutiny.The National Context. The UAE Net Zero 2050 Strategic Initiative and what it means at building level. The Dubai Clean Energy Strategy 2050, Abu Dhabi Estidama, RERA, OSHAD, and federal regulatory obligations explained for the FM professional. What national vision requires from the person running the operations room today.Putting It Together. Five case studies drawn from real FM situations covering energy performance turnaround, community engagement, supply chain integrity, workforce development, and sustainability reporting. A practical technology and AI roadmap, from smart metering to digital twins. A closing chapter on professional legacy and what the built environment becomes when enough FM professionals decide to take it seriously.The book includes a full FM ESG Audit Checklist, a UAE Regulatory Reference covering federal, Dubai, and Abu Dhabi frameworks, a Glossary of key terms, and a curated resource list.If you manage a building, a portfolio, or a community, you are already the most consequential sustainability actor in your organisation. Most ESG frameworks have not yet fully recognised that. This book gives you the language, the frameworks, and the professional grounding to ensure that you are.

For Facilities Management

The ESG Blueprint

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Persuasion in Your Life

Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics, Second Edition, is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The book is divided into five major parts. Part 1 focuses on strategy issues related to real estate development firms. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on the real estate agent and the business of buying and selling in the context of real estate brokerage firms. Part 3 focuses on negotiation concepts and applications. Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. This fully updated new edition also includes expanded coverage of real estate marketing across English-speaking countries through case studies, as well as a focus on the use of AI and technology in real estate marketing.The ideal textbook for undergraduate and graduate-level classes in real estate marketing, this book will be of interest to real estate students and professionals.

Strategy, Personal Selling, Negotiation, Management, and Ethics

Real Estate Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of the twentieth century," Tasgal argues that the field's relentless pursuit of scientific rigor--particularly its imitation of physics through universal laws, reductionism, and "arithmocracy"--has suppressed marketing's artistic and cultural essence.Tasgal delivers a powerful call to action for marketers and communicators, urging them to reclaim creativity from the margins and restore it to the heart of their work. He asks why creativity was ever isolated and reserved for a select group of "creatives," rather than recognized as fundamental to all marketing endeavors.The Art in Marketing Book offers a compelling vision for bridging the false divide between science and art in marketing, showing how a shift toward an art-centered approach can unlock greater distinctiveness, creativity, and meaningful insight for brands in today's complex marketplace.

Vendez comme un pro, sans passer par une agence

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