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Understanding Children as Consumers
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Understanding Children as Consumers

Herausgegeben von:
Marshall, David W
Buch (gebunden)ca. 286.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

April 2010, ca. 280 Seiten, SAGE Advanced Marketing Series, Englisch
Sage Publications
978-1-84787-926-4

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