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Raimon Samsó

Alfonso Sales

Tu Primera Novela

Cómo escribir tu bestseller sin ser escritor

&lt;b&gt;The essential roadmap for the new realities of selling when buyers are in charge&lt;/b&gt; &lt;p&gt;Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. &lt;p&gt;&lt;i&gt;The New Rules of Sales and Service&lt;/i&gt; demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. &lt;p&gt; David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. &lt;p&gt;Among the topics covered in detail: &lt;ul&gt; &lt;li&gt;Why the old rules of sales and service no longer work in an always-on world&lt;/li&gt; &lt;li&gt;The new sales cycle and how informative Web content drives the buying process&lt;/li&gt; &lt;li&gt;Providing agile, real-time sales and service 24/7 without letting it rule your life&lt;/li&gt; &lt;li&gt;The importance of defining and understanding the buyer personas&lt;/li&gt; &lt;li&gt;How agile customer service retains existing clients and expands new business&lt;/li&gt; &lt;li&gt;Why content-rich websites motivate interest, establish authority, and drive sales&lt;/li&gt; &lt;li&gt;How social media is transforming the role of salesperson into valued consultant&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. &lt;i&gt;The New Rules of Sales and Service&lt;/i&gt; is required reading for anyone wanting to stay ahead of the game and grow business now.

David Meerman Scott

How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

The New Rules of Sales and Service

&lt;p&gt;"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"&lt;br /&gt;—&lt;b&gt;Jay Baer&lt;/b&gt;, founder of Convince &amp; Convert and author of Hug Your Haters&lt;br /&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."&lt;br /&gt;—&lt;b&gt;Brian Solis&lt;/b&gt;, experience architect, digital anthropologist, best-selling author&lt;/p&gt; &lt;p&gt;"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"&lt;br /&gt;—&lt;b&gt;Rebecca Lieb&lt;/b&gt;, Analyst, Author &amp; Advisor&lt;/p&gt; &lt;p&gt;"The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."&lt;br /&gt;—&lt;b&gt;Scott Belsky&lt;/b&gt;, Entrepreneur, Investor, &amp; Author (Founder of Behance, bestselling author of &lt;i&gt;Making Ideas Happen&lt;/i&gt;)&lt;/p&gt; &lt;p&gt;"I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once."&lt;br /&gt;—&lt;b&gt;Shawna Dennis&lt;/b&gt;, Senior Marketing Leader&lt;/p&gt; &lt;p&gt;"Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, &lt;i&gt;"speeding the reader through and leaving us wanting more."&lt;br /&gt;&lt;/i&gt;—&lt;b&gt;Ann Hynek&lt;/b&gt;, VP of global content marketing at Morgan Stanley&lt;/p&gt; &lt;p&gt;&lt;b&gt;Transform your business through the power of storytelling.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.&lt;/p&gt; &lt;p&gt;Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In &lt;i&gt;The Storytelling Edge&lt;/i&gt;, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.&lt;/p&gt; &lt;p&gt;Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.&lt;/p&gt; &lt;p&gt;With &lt;i&gt;The Storytelling E&lt;/i&gt;dge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.&lt;/p&gt;

Shane Snow

Joe Lazauskas

Joe Contently, Inc.

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

The Storytelling Edge

&lt;p class="ql-align-center"&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Painting a picture of perfection prevents true connection.&amp;#xa0;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Every business leader has a dirty little secret tucked away, never dreaming they would share it with anyone, let alone prospective clients. But revealing it tells an important story and lays the groundwork for genuine connections between you, your clients, and those you serve. It inspires others, showing them that honesty is a priority and accountability is unconditional.&amp;#xa0;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Revealing this secret empowers you to show the best version of yourself by sharing how you have handled your worst moments-which is exactly what your clients want to understand.&amp;#xa0;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;&lt;span&gt;﻿&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;In &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Painted Baby&lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;, serial entrepreneur&lt;/span&gt;&lt;strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; Matt Shoup&lt;/strong&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve.&amp;#xa0; He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You'll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you're vulnerable. Are you ready for a challenge? Step outside your comfort zone with this innovative approach to embracing imperfection. &lt;/span&gt;&lt;/p&gt;

Matt Shoup

Connect with Clients through Brave and Vulnerable Storytelling

Painted Baby

Guías HBR

Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia.Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

Bryan A. Garner

Harvard Business Review

Guía HBR: Mejora tu escritura en el trabajo

Business and Management (R0)

Unlock your potential and understand how you can have an audience hanging on to your every word. Entrepreneurs&amp;nbsp;and business professionals&amp;nbsp;often have to pitch their products and projects to an audience - whether at a conference stage, meetup group, to VC firms or even at the office to their peers and leaders. Through this book, you will learn how to plan, rehearse, and deliver the perfect presentation for your needs.&amp;nbsp;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;You'll review different presentation styles, how to craft and structure a talk and how to make it engaging for the audience. If you've ever wondered how you can be chosen to speak at a conference, this book will show you how and go in depth on how to craft a winning talk synopsis and proposal to stand out over the competition. You'll also examine many other details that go into giving a presentation such as&amp;nbsp;face and hand gesturing, pre-performance rituals like visualization techniques, time management , addressing technical difficulties, preparing for question-and-answer sessions, gathering feedback, the&amp;nbsp;differences between in person events and online talks/webinars and how to mold your presentation to the medium.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;i&gt;Powerful Presentations&lt;/i&gt; will show you how to perfect your public speaking and presentation skills.&lt;br&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;What You'll Learn&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Explore the design and structure of presentations that retain an audience’s attention&lt;/li&gt;&lt;li&gt;Prepare for a talk, including rehearsal, but also failure contingency planning for things like projectors, Wi-Fi, demo failure, etc.&lt;/li&gt;&lt;li&gt;Review all of the useful tools and services available to help you develop and deliver a great presentation&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Who This Book Is For&amp;nbsp;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Professionals who want to design and deliver talks in their chosen fields of expertise, whether that be a software developer or an entrepreneur.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;/div&gt;

Stephen Haunts

Selling Your Story on Stage or In The Boardroom

Powerful Presentations

COACHING

Un guide pratique et accessible pour apprendre à mener à bien sa prospection téléphoniqueComment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.Ce livre vous aidera à :• Bien préparer votre séance de prospection par téléphone• Accrocher l'intérêt du prospect• Poser les bonnes questions• Obtenir des rendez-vous professionnels• Et bien plus encore !Le mot de l'éditeur :« Avec l'auteure, Noé Spies, nous avons cherché à présenter aux lecteurs cette technique de démarchage datant des années 70, mais toujours d'actualité. Le livret décrit ainsi une procédure en 4 étapes pour atteindre l'efficacité maximale dans les appels commerciaux effectués. » Laure DelacroixÀ PROPOS DE LA SÉRIE 50MINUTES|Coaching proLa série « Coaching pro » de la collection « 50MINUTES » s'adresse à tous ceux qui, en période de transition ou non, désirent acquérir de nouvelles compétences, réagir face à une situation qui les incommode, ou tout simplement réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs combinent de la théorie, des pistes de réflexion, des exemples concrets et des exercices pratiques pour permettre à chacun d'avancer sur le chemin de l'épanouissement professionnel.

Noé Spies

Alban Barthélemy

4 étapes-clés pour décrocher un rendez-vous par téléphone

La prospection téléphonique

Das Buch beleuchtet redliche und unredliche Arten der Beeinflussung und stellt verschiedene Techniken wirksamer Argumentation und manipulativer Tricks in Gesprächen vor. Anhand realer Beispiele aus der Politik, z.B. mit argumentativen Auseinandersetzungen von Politiker:innen mit Moderator:innen wie z. B. Markus Lanz oder Maybrit Illner werden die Techniken der Argumentation und Manipulation veranschaulicht und analysiert. Daraus leiten sich konkrete Handlungsempfehlungen ab, wie man Manipulationen abwehrt und überzeugend argumentiert.

Adem Mulamustafic

Till Hopfe

Aus den kommunikativen Stärken und Schwächen prominenter Politikerinnen und Politiker lernen. Von Framing über Whataboutism bis hin zum Strohmannargument

Menschen überzeugen und Manipulationen kontern

mitp Business

&lt;ul&gt; &lt;li&gt;                     &lt;b&gt;Die passende Strategie entwickeln: Deine Stärken und Ziele bestimmen&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;In 13 Schritten zu mehr Fans und Bekanntheit&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;25 Ideen, dein Einkommen zu steigern&lt;/b&gt;                 &lt;/li&gt; &lt;li&gt;                     &lt;b&gt;Mit persönlichen Tipps von 17 Top-Influencern mit bis zu 1,1 Millionen Followern&lt;/b&gt;                 &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt;Möchtest du Influencer werden, Spaß haben, dein Leben nach deinen eigenen Vorstellungen gestalten und damit Geld verdienen? Niklas Hartmann ist seit 7 Jahren Influencer-Berater und zeigt dir, wie du Schritt für Schritt vorgehst, um auf Instagram, TikTok und Co. erfolgreich zu sein.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Finde deine Strategie&lt;/b&gt;                 &lt;br/&gt; Der Autor beschreibt die unterschiedlichen Arten von Influencern und hilft dir herauszufinden, welcher Influencer-Typ zu dir passt. Weiterhin erfährst du, welche Plattformen und Zielgruppen sich für deine Vorstellungen eignen. Darüber hinaus musst du dich positionieren: Was machen deine Konkurrenten und wie kannst du darauf reagieren?&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Setze deinen Plan in die Praxis um&lt;/b&gt;                 &lt;br/&gt; Du lernst, welche Inhalte zu deinen Interessen und deiner Strategie passen und wie du dein Publikum überzeugst. Lerne aus deinen Erfahrungen und analysiere, welche Beiträge deine Abonnenten lieben.&lt;br/&gt; Du erhältst zahlreiche wertvolle Ratschläge, wie du Follower und Reichweite aufbaust und dir eine loyale Community schaffst. Der Autor zeigt dir, wie du Menschen begeisterst, wertvolle Beziehungen knüpfst und mit anderen Influencern kooperierst.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Verdiene Geld mit deiner Arbeit&lt;/b&gt;                 &lt;br/&gt; Der Autor gibt dir zahlreiche Tipps, wie du geeignete Werbepartner findest, mit diesen erfolgreich verhandelst und zusammenarbeitest, um dir ein Netzwerk von Kunden aufzubauen.&lt;br/&gt; Zahlreiche Checklisten, Praxistipps &amp; Aufgaben helfen dir, deinen Traum zu verwirklichen. Mit diesem umfassenden Praxisbuch bist du perfekt vorbereitet, um in der Social-Media-Welt zu bestehen.&lt;/p&gt;  &lt;p&gt;                 &lt;b&gt;Mit Wertvollen Tipps von Top-Influencern&lt;/b&gt;             &lt;/p&gt; &lt;ul&gt; &lt;li&gt;Fitness &amp; Sport: &lt;br/&gt; Olympia-Goldmedaillengewinner Thomas Röhler, Lisa Be, Jasmin Jour, Mareike Rothfuchs, Roman Rodin, Manuel Teufel&lt;/li&gt;  &lt;li&gt;Mode: &lt;br/&gt; Laura Haberl, Sophie Geßner, Melissa Deines, Vanessa Rösner&lt;/li&gt;  &lt;li&gt;Reisen: &lt;br/&gt; Hagen Richter, Ella Luibl&lt;/li&gt;  &lt;li&gt;Body Positivity:&lt;br/&gt; Kimberly Waldhoff&lt;/li&gt;  &lt;li&gt;Unterhaltung: &lt;br/&gt; Laura Soons, Vallixpauline&lt;/li&gt;  &lt;li&gt;Musik: &lt;br/&gt; Katarsiz&lt;/li&gt; &lt;/ul&gt;&lt;br /&gt;&lt;br /&gt;Niklas Hartmann ist Geschäftsführer der ReachOn GmbH. Der Unternehmer ist in seiner Social-Media-Agentur für Instagram- und Influencer-Marketing zuständig. Des Weiteren ist er als Kolumnist für das DUP-Unternehmermagazin tätig. Er hat 150+ Social-Media-Gastbeiträge für Online- und Print-Magazine verfasst.

Niklas Hartmann

Mehr Follower, Reichweite und Einkommen.Inkl. Tipps von Top-Influencern mit bis zu 1,1 Mio. Followern

Erfolgreich Influencer werden

&lt;b&gt;Learn the science and master the art of telling a great story&lt;/b&gt; &lt;p&gt;&lt;i&gt;Stories for Work&lt;/i&gt; walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what &lt;i&gt;never&lt;/i&gt; works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. &lt;p&gt;Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. &lt;ul&gt; &lt;li&gt;Learn why storytelling grabs attention and helps your message get through&lt;/li&gt; &lt;li&gt;Master the four types of stories used in business settings&lt;/li&gt; &lt;li&gt;Infuse your stories with the personal to highlight your vision and values&lt;/li&gt; &lt;li&gt;Craft a selection of stories to pull out at pivotal business moments&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. &lt;i&gt;Stories for Work&lt;/i&gt; helps you put this dynamic to work for you in any business scenario.

Gabrielle Dolan

The Essential Guide to Business Storytelling

Stories for Work

Este resumen no va de contar la historia de tu marca. Un resumen así sería una pérdida de tiempo. A los clientes, por lo general, les da igual tu historia; la que les interesa es la suya. Por tanto, tu cliente y no tu marca debería ser el héroe de la historia. Este es el secreto que comprenden a la perfección todos los negocios que logran un éxito increíble.&#13;&#13;A continuación, encontrarás un esquema con siete etapas que cambiará la forma en la que hablas de tu negocio, y hasta puede que cambie la manera en la que haces negocios. Todos los años ayudamos a más de tres mil empresas a dejar de malgastar el dinero con el marketing que hacen y conseguimos que crezcan al ayudarlas a clarificar su mensaje.&#13;&#13;Este esquema te funcionará, independientemente de cuál sea tu sector de actividad. ¿Por qué? Pues porque el marketing ha cambiado. Las empresas que invitan a sus clientes a embarcarse en una historia heroica crecen. Las que no, caen en el olvido. Ojalá veamos todos recompensado nuestro esfuerzo de anteponer las historias de nuestros clientes a las propias.

Leader Summaries

Clarifica tu mensaje para que la gente te escuche

Resumen del libro "Cómo construir una Story-Brand" de Donald Miller

Tu Primera Novela

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