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Tu Primera Novela

Cómo escribir tu bestseller sin ser escritor

Guido Schenk

Storytelling for Managers

The Troubadour

What does it take to be an incredible marketer, creating campaigns that move something from 'here' to 'there' so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts?
How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it's about delivering a message like, 'We hear you; let's build a sustainable future, together.'
And how do you decide which aspect to market? Is it …
The product;
The price;
The place;
The promotion;
The people;
The positioning;
The process;
The parable;
The performance;
The promise?
OR, is it bits and pieces of all, or some, of the above?
This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success.
In The Book Every Marketer Should Read our authors examine aspects of the original '4Ps of Marketing' and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century.
Start reading and make notes on what you can implement today to become a marketing maestro.

50 Authors

Insights and Lessons from Successful Marketing Minds

The Book Every Marketer Should Read

Triunfa con tu libro

¿Te gustaría autopublicar tu libro con las máximas garantías de éxito y sin tener que depender de ninguna editorial?


Descubre el método exacto que me permitió pasar de publicar mi primer libro en algo más de 6 meses a hacerlo en menos de una semana y con mejores resultados gracias a la autopublicación en Amazon.


Con la ayuda de esta GUÍA DE 7 PASOS podrás publicar tu libro en un tiempo récord y sin necesidad de...


 - ...depender de lo que diga o piense una editorial,
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Qué vas a aprender con este libro:


 - Cómo decidir si autopublicar o publicar con editorial.
 - Cómo evitar caer en "el timo de la editorial". Si te pide dinero NO es una editorial.
 - Cómo publicar tu libro sin invertir un solo euro.
 - Cómo autopublicar un libro sin que parezca autopublicado.
 - Cómo editar tu libro a precios low cost. Edición profesional a precios de aficionado.
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 - Cómo crear una descripción que multiplique las ventas de tu libro.
 - Cómo elegir las palabras clave para que tus clientes te encuentren.
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Tu decides:


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Guía de 7 pasos para autopublicar en Amazon

Cómo publicar un libro sin editoriales chupasangre

De Gruyter Handbooks in Business, Economics and Finance

New advances in marketing communication are extending far beyond conventional approaches. The &lt;em&gt;De Gruyter Handbook of Integrated Marketing Communication&lt;/em&gt; helps forward-thinking practitioners and scholars retain their cutting edge by offering a synthesis of new innovations in fields such as integrated marketing strategy, culture, narrative influence, and media psychology. 
&lt;p&gt;&lt;/p&gt;Emphasizing the practical application of in-depth understanding, the topics discussed in this handbook cover core concepts, audience insights, innovative media channels, creative message content, and actionable evidence, along with domains of application, such as sports, health, nonprofits, small business, and entertainment. Artificial intelligence, storytelling approaches to brand strategy, consumer motivation, and ethics emerge across several chapters, reflecting ongoing developments in the latest thinking and empirical research. These fresh perspectives point toward future developments in audience-first marketing communication. 
&lt;p&gt;&lt;/p&gt;Leading researchers and professionals from around the world draw on a wealth of industry practice and scholarly knowledge to provide practical insights into the most effective ways to reach strategic goals. This handbook will prove valuable to practitioners, scholars, and students who work with international brands, lead nonprofits, support small firms, develop advertising and public relations campaigns, or promote prosocial outcomes.

&lt;p&gt;&lt;em&gt;De Gruyter Handbooks&lt;/em&gt; &lt;em&gt;in Business, Economics and Finance&lt;/em&gt; provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the leading views in the area. Aimed at the international market, these handbooks cover emerging and cutting edge topics in business, economics and finance.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;

Robert G. Magee

De Gruyter Handbook of Integrated Marketing Communication

COACHING

Un guide pratique et accessible pour apprendre à mener à bien sa prospection téléphoniqueComment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.Ce livre vous aidera à :• Bien préparer votre séance de prospection par téléphone• Accrocher l'intérêt du prospect• Poser les bonnes questions• Obtenir des rendez-vous professionnels• Et bien plus encore !Le mot de l'éditeur :« Avec l'auteure, Noé Spies, nous avons cherché à présenter aux lecteurs cette technique de démarchage datant des années 70, mais toujours d'actualité. Le livret décrit ainsi une procédure en 4 étapes pour atteindre l'efficacité maximale dans les appels commerciaux effectués. » Laure DelacroixÀ PROPOS DE LA SÉRIE 50MINUTES|Coaching proLa série « Coaching pro » de la collection « 50MINUTES » s'adresse à tous ceux qui, en période de transition ou non, désirent acquérir de nouvelles compétences, réagir face à une situation qui les incommode, ou tout simplement réévaluer leur équilibre de travail. Dans un style simple et dynamique, nos auteurs combinent de la théorie, des pistes de réflexion, des exemples concrets et des exercices pratiques pour permettre à chacun d'avancer sur le chemin de l'épanouissement professionnel.

Noé Spies

Alban Barthélemy

4 étapes-clés pour décrocher un rendez-vous par téléphone

La prospection téléphonique

Business and Management (R0)

An increased understanding of art and art-based-methods is needed to address the behavioral and cultural change in the sustainability transition. This edited collection explores ways to engage people in their citizen, consumer, employer, employee and entrepreneurial roles, as they grapple with the sustainability transition. It introduces art and arts-based methods to advance sustainability thinking. As a unique contribution to sustainability research, this book presents insights from artists, art organizations and specialists using arts-based-methods in education, organizational innovation and citizen engagement. The book will provide inspiring insights to scholars and students of sustainability, innovation, corporate strategy, and creativity in business.&lt;br&gt;

Hanna Lehtimäki

Steven S. Taylor

Mariana Galvão Lyra

Theoretical Insights and Engagement

Art and Sustainability Transitions in Business and Society

Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century.Some of the valuable information that you will learn from this eBook include:What social media marketing actually isThe key elements of social media marketingWhy you need to develop a strategyExamples of goals that you can setThe importance of setting realistic goalsConducting appropriate research into your industry and competitionWhy you should define your target audienceHow to choose the right social media platformsWhy it can be better to pick fewer platformsWhy it is imperative to develop a brandThe visual aesthetics to your social media profilesAcknowledging the difference between advertising and marketingThe pros and cons of different social media platformsThe importance of analyticsWhy engagement is keyThe important of having quality followersUsing inbuilt insight toolsHow to start to use third party analyticsGrowing your reachContent creation tipsCreating a content calendarKnowing when to post your contentRegular and frequent contentCollaboration opportunitiesPaid and sponsored contentThe best way to reply to your commentsKnowing when to update your strategyRevaluating your goalsAnd so much more!

Henning Pfeiffer

From Instagram to TikTok.

Social Media Marketing made simple!

&lt;p class="ql-align-center"&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Painting a picture of perfection prevents true connection.&amp;#xa0;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Every business leader has a dirty little secret tucked away, never dreaming they would share it with anyone, let alone prospective clients. But revealing it tells an important story and lays the groundwork for genuine connections between you, your clients, and those you serve. It inspires others, showing them that honesty is a priority and accountability is unconditional.&amp;#xa0;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Revealing this secret empowers you to show the best version of yourself by sharing how you have handled your worst moments-which is exactly what your clients want to understand.&amp;#xa0;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;&lt;span&gt;﻿&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;In &lt;/span&gt;&lt;em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;Painted Baby&lt;/em&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt;, serial entrepreneur&lt;/span&gt;&lt;strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; Matt Shoup&lt;/strong&gt;&lt;span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"&gt; shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve.&amp;#xa0; He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You'll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you're vulnerable. Are you ready for a challenge? Step outside your comfort zone with this innovative approach to embracing imperfection. &lt;/span&gt;&lt;/p&gt;

Matt Shoup

Connect with Clients through Brave and Vulnerable Storytelling

Painted Baby

UN MANUAL DE ESCRITURA PARA TEJER TU MAGIA. Escrito por Sofía Segovia, la autora de la novela El murmullo de las abejas, bestseller con más de un millón de lectores en el mundo Qué cierto es eso de que si no encuentras el libro que necesitas, entonces debes escribirlo tú. Esto te lo digo a ti como invitación, para contagiarte la chispa del atrevimiento. Para recordarte que ese autor que tanto admiras, antes de publicar, empezó, al igual que tú, como lector. ¿Qué hace falta entonces para que des el primer paso? La buena noticia es que el mundo siempre necesitará historias y qué mejor si es la tuya. La segunda, es que este manual te servirá para avanzar por los caminos de la escritura con confianza y disciplina. De lector a escritor te ayudará a seleccionar qué género, personajes, diálogos y descripciones funcionan para el relato que quieres contar. En este manual te enseñaré las técnicas que funcionan, pero también las que no son efectivas y, por lo tanto, deberías evitar. Incluyo ejemplos universales, así como ejercicios para que desarrolles tu escritura y la lleves a su máximo potencial. Dale vuelta a la página y suma tu narrativa al cántaro de las historias humanas. ENGLISH DESCRIPTION A WRITING MANUAL FOR WEAVING YOUR OWN MAGIC. By Sofía Segovia, author of The Murmur of Bees, the bestselling novel with more than a million readers around the world. &nbsp; If you can’t find the book you need, then write it yourself. &nbsp; &nbsp; I say this as an invitation, to spark your sense of adventure. To remind you that the authors you admire so much were first and foremost readers, too, before they published their books. &nbsp; &nbsp; So, what are you waiting for to take the next step? &nbsp; The good news is that the world always needs stories, even better if they’re yours. This manual will help you navigate the writing journey with confidence and discipline. &nbsp; From Reader to Writer will help you decide which genre, characters, dialogue and descriptions are best for the story you want to tell. &nbsp;You’ll learn which techniques work and which don’t and should be avoided. You’ll find examples from world literature and exercises for developing your skill and reaching your full potential. &nbsp; Turn the page and add your voice to the range of human stories. – Sofía Segovia

UN MANUAL DE ESCRITURA PARA TEJER TU MAGIA. Escrito por Sofía Segovia, la autora de la novela El murmullo de las abejas, bestseller con más de un millón de lectores en el mundo Qué cierto es eso de que si no encuentras el libro que necesitas, entonces debes escribirlo tú. Esto te lo digo a ti como invitación, para contagiarte la chispa del atrevimiento. Para recordarte que ese autor que tanto admiras, antes de publicar, empezó, al igual que tú, como lector. ¿Qué hace falta entonces para que des el primer paso? La buena noticia es que el mundo siempre necesitará historias y qué mejor si es la tuya. La segunda, es que este manual te servirá para avanzar por los caminos de la escritura con confianza y disciplina. De lector a escritor te ayudará a seleccionar qué género, personajes, diálogos y descripciones funcionan para el relato que quieres contar. En este manual te enseñaré las técnicas que funcionan, pero también las que no son efectivas y, por lo tanto, deberías evitar. Incluyo ejemplos universales, así como ejercicios para que desarrolles tu escritura y la lleves a su máximo potencial. Dale vuelta a la página y suma tu narrativa al cántaro de las historias humanas. ENGLISH DESCRIPTION A WRITING MANUAL FOR WEAVING YOUR OWN MAGIC. By Sofía Segovia, author of The Murmur of Bees, the bestselling novel with more than a million readers around the world. &nbsp; If you can’t find the book you need, then write it yourself. &nbsp; &nbsp; I say this as an invitation, to spark your sense of adventure. To remind you that the authors you admire so much were first and foremost readers, too, before they published their books. &nbsp; &nbsp; So, what are you waiting for to take the next step? &nbsp; The good news is that the world always needs stories, even better if they’re yours. This manual will help you navigate the writing journey with confidence and discipline. &nbsp; From Reader to Writer will help you decide which genre, characters, dialogue and descriptions are best for the story you want to tell. &nbsp;You’ll learn which techniques work and which don’t and should be avoided. You’ll find examples from world literature and exercises for developing your skill and reaching your full potential. &nbsp; Turn the page and add your voice to the range of human stories. – Sofía Segovia

De lector a escritor / From Reader to Writer

This book makes you street-smart, with only a bit of academia!Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.

Thomas Andersen

Sal Hatteea

Timeless Lessons in International Marketing and Sales

Confessions of 2 Dinosaurs

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: In this dissertation, it was shown that storytelling is a critical success factor in video advertisements, and storytelling elements are a permanent and significant feature of the 30 most viewed video advertisements as determined by the YouTube Ads Leaderboard for the years 2014, 2015, and 2016.While the role of storytelling in advertisements and its persuasive power on the consumer behaviour have been widely researched, empirical studies on the presence and significance of storytelling elements deployed in successful video advertisements are missing. The research objectives of this study were to identify and analyse the storytelling elements deployed in the 30 most viewed video advertisements, and to provide guidance for marketers and advertisers so that they can understand the vital storytelling elements in video advertisements and consequently make the most of this technique. This exploratory research is based on an interpretivist research philosophy and qualitative research methodologies for the data collection and analysis were applied. Using qualitative content analysis, this study empirically examined the storytelling elements deployed in the 30 most viewed video advertisements. As a result, 12 elements are identified as vital elements for video advertisements: message, conflict, characters, beginning/ middle/ end, authenticity, reversal, connectedness, the basic plots, archetypes, fictional story, emotions, and music. These findings provide insights for marketers and advertisers aiming to convey their messages through storytelling in video advertisements. While there is no set formula for a successful video advertisement, this study revealed that a few vital storytelling elements appeal to a global audience and some of the most viewed video advertisements have these elements in common.

Michael Wuta

An empirical analysis of storytelling elements deployed in the most viewed video advertisements

Storytelling as a critical success factor in video advertisements

Coaching

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand.In 50 minutes you will be able to:• Identify the benefits of using storytelling as a communication technique in your personal and professional life• Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on• Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytellingABOUT 50MINUTES.COM|COACHING The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.

How to grab attention and communicate effectively with any audience

Successful Storytelling for Business

Tu Primera Novela

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