Transnational Marketing in the Information Age
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
September 2016, ca. 164 Seiten, Transnational Business and Corporate Culture, Englisch
Taylor and Francis
978-1-138-98606-0
Taylor and Francis
978-1-138-98606-0
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
September 2016, ca. 164 Seiten, Transnational Business and Corporate Culture, Englisch
Taylor and Francis
978-1-138-98606-0
Taylor and Francis
978-1-138-98606-0
Weitere Titel der Reihe: Transnational Business and Corporate Culture
Alle anzeigenInstitutional Ownership and Multinational Firms
Relationships to Social and Environmental Performance
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Logics of Resistance
Globalization and Telephone Unionism in Mexico and British Columbia
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Globalization of Small Economies as a Strategic Behavior in International ...
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The Communitarian Organization
Preserving Cultural Integrity in the Transnational Economy
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Keeping International Commitments
Compliance, Credibility and the G7, 1988-1995
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The Economic Impact of Transborder Trucking Regulations
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The Internationalization of US Franchising Systems
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Capital and Coercion
The Economic and Military Processes that Have Shaped the World Economy, 1800-1990
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Webs of Resistence in a Newly Privatized Polish Firm
Workers React to Organizational Transformation
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978-1-138-87987-4
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Copyright Law and Computer Programs
The Role of Communication in Legal Structure
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Capital and Coercion
The Economic and Military Processes that Have Shaped the World Economy, 1800-1990
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Webs of Resistence in a Newly Privatized Polish Firm
Workers React to Organizational Transformation
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