Transnational Marketing in the Information Age
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
septembre 2016, env. 164 pages, Transnational Business and Corporate Culture, Anglais
Taylor and Francis
978-1-138-98606-0
Taylor and Francis
978-1-138-98606-0
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
septembre 2016, env. 164 pages, Transnational Business and Corporate Culture, Anglais
Taylor and Francis
978-1-138-98606-0
Taylor and Francis
978-1-138-98606-0
Autres titres de la collection: Transnational Business and Corporate Culture
Afficher toutInstitutional Ownership and Multinational Firms
Relationships to Social and Environmental Performance
Taylor and Francis, 2019
978-1-138-01209-7
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Logics of Resistance
Globalization and Telephone Unionism in Mexico and British Columbia
Taylor and Francis, 2016
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Globalization of Small Economies as a Strategic Behavior in International ...
Taylor and Francis, 2016
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The Communitarian Organization
Preserving Cultural Integrity in the Transnational Economy
Taylor and Francis, 2016
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Keeping International Commitments
Compliance, Credibility and the G7, 1988-1995
Taylor and Francis, 2016
978-1-138-99288-7
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The Economic Impact of Transborder Trucking Regulations
Taylor and Francis, 2016
978-1-138-96825-7
env. 90.00 CHF
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The Internationalization of US Franchising Systems
Taylor and Francis, 2016
978-1-138-97311-4
env. 60.50 CHF
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Capital and Coercion
The Economic and Military Processes that Have Shaped the World Economy, 1800-1990
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Webs of Resistence in a Newly Privatized Polish Firm
Workers React to Organizational Transformation
Taylor and Francis, 2015
978-1-138-87987-4
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Copyright Law and Computer Programs
The Role of Communication in Legal Structure
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Capital and Coercion
The Economic and Military Processes that Have Shaped the World Economy, 1800-1990
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