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Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Acción empresarial

Patricia González

Transforma tu pequeña empresa en una gran institución

El manual para poner manos a la obra

As a close advisor to visionary startup founders and established CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore convention. No matter how sophisticated, they could access something else--something primitive. It's a loaded term. But as Greenberg dug deeper, he saw a mindset that helped certain people to overcome challenges that stopped others cold. From a former roadie for the rap group N.W.A to a rock-star brain surgeon, from young tech billionaires to a top-ten college football coach, Greenberg demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead. At a moment when old institutions are being swept away, we can't afford to play by the same civilized rule book. Primitive helps us understand how some of our deepest, inborn traits are essential to navigating this world of dizzying change. The key is to go ROAMING: to be Relentless in pursuing our biggest goals; to have the courage to be Oppositional; and to choose an Agnostic approach rather than specialize. To adopt a Messianic spirit, so your work becomes not just a job but a true calling; to embrace the advantages of being Insecure; and to reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant and noble in following one's passions delivers the ultimate rewards. At any stage of your career, making primitive moves can be the key to success in work and in life.

A Wall Street Journal BestsellerA provocative look at how to better understand your primal, ingrained strengths and chart your professional course accordingly, from an advisor and confidant to Fortune 500 CEOs, cutting edge entrepreneurs and other top business performers.

Tapping the Primal Drive That Powers the World's Most Successful People

Primitive

Everything you know about leadership is about to expire. The rulebook most leaders rely on was written for a slower world that no longer exists. Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away. In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO, and the formidable interviewer from BBC's The Apprentice. These are the benchmarks Mike used to judge Britain's most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses. Inside, you'll learn how to: ¿ Lose more arguments - and become stronger for it. ¿ Stop being everyone else's problem solver. ¿ Design teams that don't need you in every room. ¿ Stay on fire - without burning out. No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time. Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing. Are you ready to be a leader others choose to follow?

60 Lessons for Leaders in an Uncertain World

Next Gen CEO

USA TODAY BESTSELLER! Paperback includes new content and bonus chapter.Take your rightful place in the driver's seat of your own life and career through focused and fearless business strategies.Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn't easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.In Fearless, Minkoff helps you learn how to: <ul><li>Face challenges head on, using Rebecca's fearless approach to push yourself.</li><li>Overcome the fear and trials female entrepreneurs often face.</li><li>Break the rules and find success in places they previously thought to be inaccessible.</li><li>Reach their goals, no matter how unattainable they may seem.</li></ul>Through this book, Rebecca shares her own stories and teaches you how she was able to reach her goals to become the successful fashion designer she is today.She shows that if you remain hungry, work hard, and face the unspoken rules that have held women back for centuries, you can make success happen for yourself.

USA TODAY BESTSELLER! Paperback includes new content and bonus chapter.Take your rightful place in the driver’s seat of your own life and career through focused and fearless business strategies.Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.In Fearless, Minkoff helps you learn how to:<ul><li>Face challenges head on, using Rebecca’s fearless approach to push yourself.</li><li>Overcome the fear and trials female entrepreneurs often face.</li><li>Break the rules and find success in places they previously thought to be inaccessible.</li><li>Reach their goals, no matter how unattainable they may seem.</li></ul>Through this book, Rebecca shares her own stories and teaches you how she was able to reach her goals to become the successful fashion designer she is today.She shows that if you remain hungry, work hard, and face the unspoken rules that have held women back for centuries, you can make success happen for yourself.

The New Rules for Unlocking Creativity, Courage, and Success

Fearless

Das Buch zeigt, wie Geschäftsführer durch die drei Schlüsselrollen im CEO Office – CEO, Chief of Staff (CoS) und Executive Business Partner (EBP) –Freiraum für Wachstum schaffen. 

Viele Aufgaben. Wenig Zeit. Ständige Entscheidungen.
Wer heute ein Unternehmen führt, muss im Sekundentakt entscheiden, Probleme lösen, Mitarbeiter führen und gleichzeitig an morgen denken – ohne dabei das operative Geschäft schleifen zu lassen. Für viele Geschäftsführer wird genau das zur gefährlichen Belastung. Denn mit jedem zusätzlichen Thema wird es schwerer, den Überblick zu behalten und sicherzustellen, dass alles wie geplant läuft.

Das CEO Office ist ein strukturiertes Führungssystem, das Verantwortung neu verteilt und dabei mehr Übersicht, Tempo und Schlagkraft schafft. Es wurde entwickelt, um operative Lasten zu verringern, strategische Entscheidungen besser abzustützen und interne Abläufe so zu koordinieren, dass Führungskräfte wieder Zeit für das Wesentliche gewinnen – gerade in komplexen Situationen. Die drei Rollen im CEO Office greifen strategisch ineinander und ermöglichen so eine klare Aufgabenverteilung. 

Erfahren Sie, wie Sie Ihr Unternehmen trotz voller To-do-Liste zukunftsfähig ausrichten und gleichzeitig Ihren eigenen Kopf frei bekommen. Fallbeispiele aus dem Mittelstand, praxisnahe Frameworks und sofort einsetzbare Checklisten machen das System direkt anwendbar – auch in Ihrem Unternehmen.

Das Buch zeigt, wie Geschäftsführer durch die drei Schlüsselrollen im CEO Office – CEO, Chief of Staff (CoS) und Executive Business Partner (EBP) –Freiraum für Wachstum schaffen. 
 Viele Aufgaben. Wenig Zeit. Ständige Entscheidungen. 
 Wer heute ein Unternehmen führt, muss im Sekundentakt entscheiden, Probleme lösen, Mitarbeiter führen und gleichzeitig an morgen denken – ohne dabei das operative Geschäft schleifen zu lassen. Für viele Geschäftsführer wird genau das zur gefährlichen Belastung. Denn mit jedem zusätzlichen Thema wird es schwerer, den Überblick zu behalten und sicherzustellen, dass alles wie geplant läuft.
 
 Das CEO Office ist ein strukturiertes Führungssystem, das Verantwortung neu verteilt und dabei mehr Übersicht, Tempo und Schlagkraft schafft. Es wurde entwickelt, um operative Lasten zu verringern, strategische Entscheidungen besser abzustützen und interne Abläufe so zu koordinieren, dass Führungskräfte wieder Zeit für das Wesentliche gewinnen – gerade in komplexen Situationen. Die drei Rollen im CEO Office greifen strategisch ineinander und ermöglichen so eine klare Aufgabenverteilung. 
 
 Erfahren Sie, wie Sie Ihr Unternehmen trotz voller To-do-Liste zukunftsfähig ausrichten und gleichzeitig Ihren eigenen Kopf frei bekommen. Fallbeispiele aus dem Mittelstand, praxisnahe Frameworks und sofort einsetzbare Checklisten machen das System direkt anwendbar – auch in Ihrem Unternehmen.

Freiraum für Wachstum - Das System für modernes Top-Management

Das CEO Oﬃce

Unternehmer gelten oft als gierig, rücksichtslos oder sogar gefährlich. Dabei sind sie das Gegenteil: Sie sind der Motor für Fortschritt, Innovation und Wohlstand für uns alle.

Weiying Zhang, einer der renommiertesten chinesischen Ökonomen, ist der profilierteste Verfechter der Marktwirtschaft in China. Seit 40 Jahren beschäftigt er sich mit dem Thema Unternehmertum. Er zeigt in seinem einmaligen Werk, warum wir dazu neigen, Unternehmertum völlig falsch zu verstehen - und warum das enorme Folgen für Politik und Gesellschaft hat.

Unternehmer haben in der Geschichte der Menschheit immer wieder gewaltige Probleme gelöst. Die vielleicht größte Gefahr für unseren Wohlstand ist, dass diese Tatsache in Vergessenheit gerät. Denn viele Ökonomen sehen im Unternehmer immer noch eine Art Rechenmaschine: jemanden, der rational abwägt, wie knappe Ressourcen am besten eingesetzt werden. Das hat, so Weiying Zhang, nahezu nichts mit der Wirklichkeit tun. Unternehmer sind eher wie Kreative, wie Künstler.

Unternehmertum ist viel mehr als Gewinnstreben - nämlich die kreative Kraft, die aus Unsicherheit Zukunft macht. Das erklärt, warum selbst Big Data niemals Unternehmer ersetzen kann, weshalb Industriepolitik - genauso wie die Planwirtschaft - immer scheitert: und zwar an der Annahme, wirklichkeitsfremde Politiker und Beamte wüssten besser als Millionen Unternehmer und Konsumenten, was die erfolgversprechendsten Innovationen der Zukunft sind.

Dieses Buch ist eine leidenschaftliche Verteidigung des Unternehmers - gegen Neid, Vorurteile und ökonomische Irrtümer. Wer von Grund auf verstehen will, wie Märkte wirklich funktionieren und warum Wohlstand ohne Unternehmertum nicht denkbar ist, findet hier eine ebenso fundierte wie inspirierende Antwort.

Ein hochaktuelles Buch in einer Zeit, in der sich der Staat immer öfter mit planwirtschaftlichen Methoden in das Leben der Menschen und Unternehmen einmischt.

Was Unternehmer für die Gesellschaft leisten und warum sie so oft missverstanden werden

Unternehmer sind nicht das Problem, sie sind die Lösung

'In an age where CEOs have become rock stars through cross-cultural appeal, James Reed is a proper stadium filler' DAILY MIRROR 'A compelling, highly readable, case for PhilCos - or philanthropy companies - where at least 10% of shares are owned by a charity or foundation. [James Reed] calls it "Karma Capitalism" and believes its an innovative way for firms to deliver profits and social currency ... With increasing cynicism about old-fashioned, short-termist thinking among customers and employees, this is a refreshing and inspiring read' DAILY EXPRESS 'Karma Capitalism is a persuasive exploration of how to do business differently &amp; to shrink the divide between the haves and have-nots. PhilCos' harmonising of business &amp; philanthropic practice is an effort to share wealth, keeping government small &amp; making capitalism sustainable. In a nutshell, philanthropy companies have soul' ANTONIA FILMER, SUNDAY GUARDIAN 'James Reed is this country's leading voice on effective, strategic philanthropy. His new book is both a persuasive argument for the PhilCo movement and a call to arms for entrepreneurs and executives who want to make the world - and their own companies - a better place. Read it, then go and put his ideas into action.' EDWIN SMITH, EDITOR-IN-CHIEF OF SPEAR'S MAGAZINE 'If you believe, as every successful business leader should, that giving back must be baked into your DNA, then James Reed provides the recipe' DAME IRENE HAYS, OWNER AND CHAIR OF HAYS TRAVEL 'Now that I've read this book, I cannot unsee the potential and necessity of Karma Capitalism and the concept of a PhilCo. I will be building these ideas into my business from day one' SHARMADEAN REID MBE, FOUNDER, CREATIVE CONSULTANT AND ADVOCATE FOR WOMEN'S EMPOWERMENT 'Businesses (when they're not cheating you out of your pants) have the power to transform and support our society for the better and James Reed's insightful book tells us exactly how. I know him personally and believe these ideas could lead the way' RUBY WAX, COMEDIAN, PERFORMER AND BESTSELLING AUTHOR What's the point of a business without a purpose? James Reed, Chairman and CEO of Reed and author of Why You? 101 Interview Questions You'll Never Fear Again, is on a mission to reform capitalism. Corporations, he argues, are largely ignoring their employees, customers and wider community in the pursuit of short-term gain and profit, while charities suffer in the wake of the pandemic and cost-of-living crisis. However, there is an alternative. In his most important business book to date, James sets out his vision to encourage a whole new generation of PhilCos - philanthropic minded businesses with at least 10 per cent of shares owned by a charitable foundation. Inspired by his own company's commitment to charity, James shares how PhilCos are more likely to: - Stay in business for 40 or more years - Foster shareholders that work toward a lasting legacy - Retain and motivate colleagues - Improve lives through charity work Best of all, being a PhilCo isn't a different way of doing business. It is a different way of being a business. Based on his own experiences of running Reed as a PhilCo - and drawing on examples of other successes including IKEA, Lego and Rolex - James explains how to choose the right business model for your PhilCo, how to establish a charitable foundation and how to reinvest your profits to make the most impact in the shortest space of time. Part-manifesto, part-guide, Karma Capitalism is a compelling and accessible introduction to the PhilCo movement, proving that it's good business to be a good business.

Why being a good business is good business

Karma Capitalism

Women hold 40% of management positions in America—and yet, whether just starting out, or near the top, they still struggle to move forward and upward. IN 15 LIES YOU’RE TOLD AT WORK, Bonnie Hammer, Vice Chair of NBC Universal, and one of the most powerful women in corporate America, decodes corporate culture and lets younger women in on her surprising, no-nonsense counterintuitive secrets to success.

…And the Truth We Need to Succeed

15 Lies Women Are Told at Work

Luis Castro

Manual urgente para los que no esperan, hacen

Hacer sin pedir permiso

Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick? Dr. Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach challenges some of our most fundamental beliefs about how to lead change - and indeed, about what we even consider to be 'leadership'. The Step Up, Step Back approach suggests leaders need to step up and do more than they typically do in the early stages of the change - in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change - again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders. Using real-world examples of how to apply the science in practice, Step Up, Step Back gives you a roadmap for how to deliver strategic change in your organization.

A new look at change management, bringing in recent theories on what leaders need to do to ensure that their change management programmes are effective and meaningful for their teams.

How to Really Deliver Strategic Change in Your Organization

Step Up, Step Back

Vertrieb ist Chefsache - und echte Führung beginnt nicht am Bildschirm, sondern im Markt.** Dieses Buch zeigt, warum erfolgreiche Vertriebsführung Nähe, Haltung und Verantwortung braucht. Es räumt auf mit Management-Mythen, liefert praxiserprobte Impulse für CEOs und Führungskräfte - und stellt klar: Wer Menschen und Märkte bewegen will, muss präsent sein. Mit Klartext, psychologischem Feingefühl und der Bereitschaft, selbst vorzuleben, was Wirkung erzeugt. **Ein Buch für alle, die nicht nur verwalten, sondern wirklich führen wollen - mit Stallgeruch.

Warum der Fisch am Kopf stinkt

CHEFSACHE VERTRIEB

The surprising story of how corporate scandals - from Enron to the Facebook privacy scandal - change the way the world works for the better. Pepper Culpepper and Taeku Lee draw on a decade of research on policymaking and public opinion to show us how scandals can ignite a public with few political outlets for their discontent. Scandals don't simply dominate news cycles: they can provoke us to demand better policy, spurring governments to adopt rules that protect us from massive corporations run amok. Today it is giant companies, not governments, who run the world. They launch rockets into space, control satellite communication and develop era-defining AI technologies. But around the globe, these corporate titans are facing increasing public hostility. Tech giants are seen as promoting misinformation, undermining democracy and violating our privacy. Big banks, reeling since the financial crisis of 2008, continue to be racked with major scandals. Drawing on real-life examples such as the powdered milk scandal that rocked France, the VW scandal in Germany, the Goldman Sachs scandal in the United States, Cambridge Analytica in Britain and Samsung in South Korea - the authors show that these scandals are not just symptoms of a careless corporate elite, they are opportunities for real political change. Pepper Culpepper and Taeku Lee reveal how the shared anger of citizens can be channelled into a backlash that has the potential to reinvigorate our failing democracies. One corporate scandal at a time.

The Age of Corporate Scandal and How it Could Save Democracy

Billionaire Backlash

Why Failure Is Good, the Great Ones Play Hurt, and Other Hard Truths

Nobody Cares About Your Career

Transforma tu pequeña empresa en una gran institución

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