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Patricia González

Transforma tu pequeña empresa en una gran institución

El manual para poner manos a la obra

La biblioteca del éxito

Descubre cómo diseñar estrategias ganadoras, atraer más clientes, aumentar las ventas y negociar con confianza para impulsar el crecimiento de tu negocio.La biblioteca esencial de Brian Tracy, Volumen 3: Estrategias y ventas reúne cinco de las guías más reconocidas de Brian Tracy —Estrategia empresarial, Marketing, Éxito en ventas, Gerencia de ventas y Negociación— en una sola edición de tapa dura, diseñada para emprendedores, dueños de negocio, profesionales de ventas y líderes comerciales que desean destacar en mercados cada vez más competitivos.En Estrategia empresarial, Tracy presenta principios para convertir la visión en ventaja competitiva. Marketing enseña cómo comprender al cliente, diferenciar la oferta y construir una marca sólida. Éxito en ventas comparte las habilidades y hábitos que distinguen a los mejores vendedores. Gerencia de ventas ofrece herramientas para desarrollar equipos comerciales de alto desempeño, mientras que Negociación proporciona estrategias comprobadas para alcanzar acuerdos beneficiosos y relaciones comerciales duraderas.Práctico, directo y respaldado por décadas de experiencia formando a millones de profesionales alrededor del mundo, este volumen ofrece estrategias y herramientas de aplicación inmediata para vender más, liderar mejor y hacer crecer cualquier negocio. Ideal para emprendedores, ejecutivos, vendedores y líderes comerciales, el Volumen 3 completa La biblioteca esencial de Brian Tracy.Strategy and SalesDiscover how to build winning strategies, attract more customers, increase sales, and negotiate with confidence to grow your business.The Brian Tracy Essential Library, Volume 3: Strategy and Sales brings together five of Brian Tracy's most respected guides—Business Strategy, Marketing, Sales Success, Sales Management, and Negotiation—in one premium hardcover edition for entrepreneurs, business owners, sales professionals, and commercial leaders seeking lasting success.Business Strategy provides practical frameworks for gaining competitive advantage. Marketing teaches readers how to understand customers, position their products, and build strong brands. Sales Success delivers the habits and techniques of top-performing sales professionals. Sales Management equips leaders to recruit, coach, and motivate high-performing sales teams, while Negotiation offers proven methods for reaching mutually beneficial agreements.Practical, fast-paced, and based on decades of real-world experience, this volume provides actionable strategies readers can immediately apply to increase revenue, strengthen customer relationships, and grow their businesses.

La biblioteca esencial de Brian Tracy, Volumen 3

Estrategias y ventas: 3

A Memoir

Roll the Calls

A NO-NONSENSE GUIDE FOR FIXING WORK'S BIGGEST TIME-WASTERS: MEETINGS. __________________________________________ "This book will help you turn meetings from a mindless drain into a strategic advantage" NIR EYAL"Grab a copy of this book before your next week of meetings begins!" REID HOFFMANN"Fantastic" STEVEN ROGELBERG"Meetings are broken. This book fixes them - if we care enough to take action" SETH GODIN __________________________________________To anyone who has ever sat through a pointless meeting, wondering, "Why am I here?", this book is for you. And respectfully, it's also about you.Meetings are broken. They are relics from a bygone era, designed to issue orders, flaunt power, and keep the hierarchy intact. In today's digital, collaborate-or-bust era, this model isn't just inefficient, it actively harms employees and organisations.Drawing on decades of research and stories from leading companies like Google, Salesforce, Pixar, YouTube, and Dropbox, Your Best Meeting Ever provides a blueprint to transform your meetings from monotonous, soul-crushing time sinks into powerful tools for collaboration and innovation.The secret? Treat them like products. Using the seven product design principles, you'll turn your meetings into well-designed products that actually drive work forward and serve your most important users: the people in your organisation.Your Best Meeting Ever is the book every working professional and leader needs.

7 Principles for Designing Meetings That Get Things Done

Your Best Meeting Ever

Everything you know about leadership is about to expire. The rulebook most leaders rely on was written for a slower world that no longer exists. Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away. In sixty sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO and the formidable interviewer from BBC's The Apprentice. These are the benchmarks Mike used to judge Britain's most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses. Inside, you'll learn how to: ¿ Lose more arguments - and become stronger for it. ¿ Stop being everyone else's problem solver. ¿ Design teams that don'???????t need you in every room. ¿ Stay on fire - without burning out. No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work and economic upheaval are reshaping the workplace in real time. Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing. Are you ready to be a leader others choose to follow?

60 Lessons for Leaders in an Uncertain World

Next Gen CEO

Joe and Steve are two brothers from a very wealthy family on Long Island. But their paths diverge at a young age. Joe is CEO of the large family business, while Steve prefers wine, women and song as an international playboy. But their paths will cross in a way they didn't expect.

"Written with clarity, confidence and emotional intelligence, Two Brothers balances elegant storytelling with raw honesty. The narrative flaws effortlessly between intimate personal moments and broader social commentary creating a reading experience that feels both entertaining and meaningful. The prose is accessible yet thoughtful, making the appealing to both casual readers and lovers of contemporary literary fiction."
Tatiana Laporte (verified reader)

One is CEO - One is Playboy

Two Brothers

New York Silencer

'Wenn du dir solche Sorgen um meine Menschlichkeit machst, Elena, dann greif in meine Seele und finde sie - denn ich bin mir nicht sicher, ob ich noch welche übrig habe.'Laut FBI galt ich nach drei Morden als Serienmörder. Wie sie mich nach zweiundfünfzig nennen? 
Den Silencer. 
Eine einzige Kugel hätte gereicht, um mich davon abzuhalten, eine weitere Seele zu nehmen, und ich hätte Meridian City einen Dienst erwiesen, wenn ich den Abzug gedrückt hätte. Ein Engel, der um Hilfe rief, hielt mich davon ab, und in dieser Nacht nahm ich ihretwegen drei Leben. Dann wurden aus drei dreiundzwanzig.&nbsp;Elena Young ist die Heldin in meiner Geschichte, aber ich bin der Bösewicht in ihrer.&nbsp;Und dies ist die Art von Geschichte, in der der Bösewicht das Mädchen bekommt, auch wenn es sie das Leben kostet.Under Your Scars ist ein düsterer, tragischer Liebesroman, der nur für erwachsene Lesende gedacht ist. Bitte beachtet die Trigger- und Inhaltswarnungen. Dieses Buch hat kein Happy End.

»Wenn du dir solche Sorgen um meine Menschlichkeit machst, Elena, dann greif in meine Seele und finde sie – denn ich bin mir nicht sicher, ob ich noch welche übrig habe.«
 Laut FBI galt ich nach drei Morden als Serienmörder. Wie sie mich nach zweiundfünfzig nennen?
 
 Den 
 Silencer
 .
 
 Eine einzige Kugel hätte gereicht, um mich davon abzuhalten, eine weitere Seele zu nehmen, und ich hätte Meridian City einen Dienst erwiesen, wenn ich den Abzug gedrückt hätte. Ein Engel, der um Hilfe rief, hielt mich davon ab, und in dieser Nacht nahm ich ihretwegen drei Leben. Dann wurden aus drei dreiundzwanzig.&nbsp;Elena Young ist die Heldin in meiner Geschichte, aber ich bin der Bösewicht in ihrer.&nbsp;Und dies ist die Art von Geschichte, in der der Bösewicht das Mädchen bekommt, auch wenn es sie das Leben kostet.
 Under Your Scars
 ist ein düsterer, tragischer Liebesroman, der nur für erwachsene Lesende gedacht ist. Bitte beachtet die Trigger- und Inhaltswarnungen. Dieses Buch hat kein Happy End.

Roman | Dark Romance mit Gothik Vibes | Die BookTok-Sensation endlich auf Deutsch!

Under Your Scars

KI ist nicht das Projekt. KI ist der Stresstest Ihrer Führung.
Während viele Unternehmen Pilot um Pilot starten, entstehen parallel neue Risiken: unklare Verantwortung, Schatten-Governance, Kostenexplosion, Compliance-Lücken - und eine Organisation, die schneller wird, aber nicht stabiler.
Die Wirbelsäule der Zukunft liefert den fehlenden Bauplan: Wie Sie KI als Transformationsmotor nutzen, ohne Ihre Organisation zu überdehnen.
Sie erhalten ein praxiserprobtes Leadership- und Governance-System, das Vision, Kultur, Portfolio und Betrieb zusammenführt - damit aus KI-Inseln ein skalierbares Programm wird.

- Board-taugliche Entscheidungsrahmen inkl. Rollen, Eskalationswegen und Steering-Committee-Setup
- One-Page Governance-Canvas + 8 präzise Board-Fragen für Strategy Sessions
- Programm- und Portfolio-Logik: Priorisierung, Ressourcensteuerung, Pilot-Gates, Lernzyklen
- Use-Case-Blueprints, u. a. Customer Data Product, Decision Support und GenAI-Produktinnovation
- KPI-Dashboard-Template: von Pilot zu Skalierung zu Produkt
- Pilot-Readiness-Checklist für Privacy, Security und IP
- FinOps für KI: Kostenmodelle, Reporting und Skalierung ohne Budget-Schock
- Must-Klauseln für NDA, AVV, IP-Ownership und Exit-Regeln
- Reskilling als Business Case: Wertschöpfung erhöhen statt Wissen verlieren
- Kultur- und Change-Hebel: psychologische Sicherheit, Feedback, Lernreife und Führungsrituale
Die Zukunft gehört nicht den Lautesten und nicht den Schnellsten. Sie gehört den Unternehmen, die mit einer starken Wirbelsäule Klarheit in Entscheidungen, Disziplin in der Umsetzung und Stärke in der Führung verbinden.
Genau das zeigt dieses Buch: wie Unternehmen ihre Wirbelsäule stärken, Komplexität beherrschen und Wandel in echte Wirkung verwandeln.

Leadership, KI und die industrielle Revolution der Organisationen

Die Wirbelsäule der Zukunft

From the international supermodel, mother of successful businessman Elon Musk and bestselling author Maye Musk comes an empowering, intimate and inspiring exploration of reinvention that proves it's never too late to embrace change, rewrite your story - and create a truly fabulous life.In her late seventies, Maye Musk is thriving like never before: walking runways, gracing magazine covers and inspiring audiences worldwide. But her journey to success was anything but conventional. In Timeless, she shares her extraordinary story of resilience, adaptability and the courage it takes to embrace change at any age.With warmth, humor and hard-earned wisdom, Maye reveals how she transformed her life - again and again. She shares the behind-the-scenes story of her second - and third, and fourth - acts. From surviving a difficult marriage to raising three children - including visionary entrepreneur Elon Musk - as a single mother, she built her career as a dietitian from the ground up, while modelling on the side to make ends meet. Reinvention wasn't a choice; it was her lifeline.After decades of overcoming hardship and starting over on three continents, Maye proved at fifty that a woman's best years don't have an expiration date. She learned to thrive - not in spite of her age, but because of it - transforming her modelling career from catalogue to couture in her sixties, and discovering the unexpected joy of becoming bolder with every decade. Along the way, she shares the lessons she's learned - from leaving toxic relationships to asking for what you want, silencing fear and welcoming new adventures. Her story is a testament to the power of perseverance and the belief that life's most extraordinary chapters can unfold at any age.Timelessis more than a memoir - it's a masterclass in reinvention, self-discovery and the art of becoming unapologetically yourself. Maye Musk's journey will inspire you to embrace your own possibilities, proving that the best is yet to come.

The Art of Reinvention and Resilience at Any Age

Timeless

In collaboration with JVL Media—a captivating exploration of why many high-performing Black business leaders attribute their transformational leadership qualities to their experiences growing up in the Black Church and how we can foster these skills in younger generations despite waning church attendance.The Black church in the U.S. has long been a “one-stop shop” for developing Black leaders, teaching them many of the qualities required to lead effectively in today’s ultra-competitive, digital, and swiftly transforming corporate world. Many high-performing Black leaders benefited from their experiences growing up in this cultural institution steeped in rich history.Merging cultural study with applied neuroscience and tenets of positive psychology, L. Michelle Smith dissect how these qualities are demonstrated by leaders across industries, from resiliency to their sense of undeniable purpose, their ability to build community and collaborative environments, the delivery and language of their speaking style to their unique leadership flair. She reveals how this historic institution has served as a timeless wellspring of leadership development, empowerment, and cultural preservation and ultimately, is Black leaders’ “secret sauce.”Call and Response also explores whether the Black Church will be able to continue to ingrain these skills in future generations. Smith examines how cultural shifts have resulted in a decline in church attendance, how online attendance has risen since the Covid pandemic, and finally, how Black leaders may—or may not—be passing these traditions down to their children.

10 Leadership Lessons from the Black Church

Call and Response

Lo que todo dueño de negocio debe saber antes de deducir los gastos de su mascota

¿Puedo Deducir? Mi Mascota

Hearts of Vancouver

Roman | He falls First-Romance in Manhattan

A Duet of Hate and Love

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Transforma tu pequeña empresa en una gran institución

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