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Lubben S: To Protect Their Interests

To Protect Their Interests

The Invention and Exploitation of Corporate Bankruptcy

A No-Nonsense Guide to How Investment Decisions Actually Get Made

Founder Unfriendly

'Explosive' Sunday Times 'Groundbreaking' Dan Wang 'Riveting, robustly researched' TLS 'Essential reading' Chris Miller, author of Chip War On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world's most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies' female scion, sparked an international hostage standoff, poured fuel on the U.S.-China trade war, and suddenly thrust the mysterious company into the international spotlight. In House of Huawei, Washington Post technology reporter Eva Dou pieces together a remarkable portrait of Huawei's reclusive founder Ren Zhengfei and how he built a sprawling corporate empire - one whose rise Western policymakers have become increasingly obsessed with halting. The book dissects the global web of power, money, influence, surveillance, bloodshed and national glory that Huawei helped to build - and that has also ensnared it.

Inside the Secret World of China's Most Powerful Company

House of Huawei

Wealth, Power and the Truth About the Cult of Economics

Moneymania

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

AT THE HEART OF EVERY SMART INVESTMENT DECISION IS A THOROUGH AND ACCURATE VALUATION Valuation is the art and science of pricing assets of all kinds, so that you can correctly make buy, sell, or hold decisions. In modern markets, valuation is extremely complex, accounting for many kinds of uncertainty, as well as novel asset structures that bring nuance to the pricing process. This revised Fourth University Edition of Investment Valuation provides expert instruction on how to value almost any type of financial or real asset, including options, start-up firms, cryptocurrencies and other digital assets, real estate, private companies, and more. Written by Aswath Damodaran, an acclaimed professor at New York University's Stern Business School and a noted valuation authority, this reliable resource uses real-world examples and the most current valuation tools to guide you through the theory and application of various valuation models. Along the way, it covers how to: <ul><li>Apply valuation lessons learned from recent events in the global marketplace</li><li>Use real option theory and option pricing models in valuing business and equity</li><li>Price unconventional assets, financial service firms, start-ups, emerging market companies, and many other traditionally valued assets</li><li>Understand probabilistic approaches in valuation, such as scenario analysis, decision trees, and simulations</li><li>Choose the right model for any given asset valuation scenario</li></ul> A comprehensive guide for those who need to know more about the tricky business of valuation, the Fourth University Edition of Investment Valuation-which includes an expanded set of online resources for instructors and students-presents essential information about this critical part of the investment process.

Tools and Techniques for Determining the Value of any Asset

Investment Valuation, University Edition

Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way? Inside The Nest is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that facilitated an unknown startup company to turn the mobile game into a true pop culture phenomenon. In 2009, a small independent video game studio in Finland called Rovio was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company. Over the following four months, Angry Birds got downloaded one million times on the Apple App Store and became the next mobile hit. The simple (but mightily addictive) mobile game would proceed to change the course of its creators lives forever. In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand become nothing short of a phenomenon. The mobile games have several billions of downloads and hold a place in the Guinness Book of World Records. Angry Birds has evolved from a mobile game into a globally recognized entertainment brand and a pop culture icon. Acquired by Sega in 2023, the brand is about to embark on a renewed global launch. The small startup from Finland have grown their workforce from 18 to 800, with offices spanning across 4 continents. How did Rovio do it? Filled with exclusive stories and insider tips, Inside The Nest serves as the maverick playbook of what-to-do and what-not-to-do when navigating fast lane success in the rapidity of the digital era.

How Angry Birds Launched Their Way from Indie Game to Global Icon

The Slingshot Formula

In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

In this textbook, expert authors Amatori and Colli present businesses as the key driver of economic change and development. In analyzing how business interacts with the evolution of economic, technological and political systems over the long term, the book provides a unique method to understand this increasingly vital topic. Updated to incorporate more detail on management theories, the new edition also brings the story up to date to the era of global crisis and financialization.With a chronological approach and led by globally-recognized experts on business history, this is essential reading for all business students and scholars looking at the past and towards the future.

Complexities and Comparisons

Business History

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

'Any investor with skin in the game needs to buy this book.' Niall FergusonFrom Wall Street to the White House, the fantasy of an eventual 'return to normal' is still alive and well. But the economic world as we know it - and the rules that govern it - are over. And few are prepared. Here, market risk expert Lawrence McDonald unveils the predictive model he developed in the aftermath of Lehman Brothers' collapse, outlining actionable trading ideas for a radically reshaped economy. Readers will discover:Why inflation will stay near 3-5% for the next decadeWhy hard assets and rare minerals like lithium and cobalt will outperform growth stocks and passive investment strategiesWhy America will likely lose its position as a global superpower and holder of the world's premier reserve currencyRather than merely doomsaying, How to Listen When Markets Speak equips readers to make sense of our current moment, resist reactionary narratives and baseless analysis and pounce on a new investing playbook.

To Protect Their Interests

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