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Lubben S: To Protect Their Interests

To Protect Their Interests

The Invention and Exploitation of Corporate Bankruptcy

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Sim Kee Boon The Businessman Bureaucrat (Chinese Edition)

"Almost unseen by anyone but a cadre of specialized lawyers, people in bankruptcy number in the millions. Grounded in data analysis, Debt's Grip brings to life the stories of those who solved their problems in the most modern and American of ways--by borrowing. Bankruptcy shows us the underbelly of consumer lending, the pain of people who collectively are the reality of macroeconomic trends like consumer spending and inflation. This book points squarely to the hardships that should center debate about what a thriving economy looks like or what constitutes an adequate social safety net."--Katie Porter, former US Representative and Professor of Law, UC Irvine School of Law "Deeply researched, powerfully argued, and frequently moving, Debt's Grip lays bare how the ever-growing financial precarity of American workers and their families affects us all. An essential guide to US economic discontent--and what must be done to reverse it."--Jacob S. Hacker, author of The Great Risk Shift: The New Economic Insecurity and the Decline of the American Dream "This timely and incisive book reveals the lived experience of financial precarity and the impact on ordinary people and daily life of the retreat of social policy from key issues of making a living, having a place to live, and caring for those who depend on us. A readable and thought-provoking study that will engage readers interested in big questions of inequality and social policy as well as those interested in bankruptcy."--Rebecca Sandefur, sociologist and MacArthur Fellow "Through meticulous analysis of bankruptcy court records and surveys, this compelling book reveals how decades of policy choices have pushed financial risk onto everyday Americans, creating widespread economic precarity. Charting surveys and their meticulous review of bankruptcy court records, the authors masterfully demonstrate how bankruptcy filings illuminate broader societal failures that leave millions struggling to survive."--Christopher K. Odinet, author of ​Foreclosed: Mortgage Servicing and the Hidden Architecture of Homeownership in America "Transforming cold statistics into heartbreaking stories of the people who file for bankruptcy, Debt's Grip is an important corrective to the many falsehoods that portray debtors as mere deadbeats, showing that those who seek bankruptcy protection--inadequate as it may be--have been left without alternatives by catastrophes and systemic societal failures."--Edward Boltz, attorney and former President of the National Association of Consumer Bankruptcy Attorney "Debt's Grip vividly illustrates how Americans are struggling to pay their bills, gripped by fear and shame, because this country fails to provide a humane social safety net--leaving far too many of our most vulnerable citizens to fend for themselves."--A. Mechele Dickerson, author of The Middle-Class New Deal: Restoring Upward Mobility and the American Dream "Grounded in meticulous interdisciplinary research, Debt's Grip is an accessible and essential resource documenting the broad but uneven distribution of precarity in America."--Melissa B. Jacoby, author of Unjust Debts: How Our Bankruptcy System Makes America More Unequal "Anyone serious about finding solutions to today's problems must read this book. Consumer debt is key to understanding the lives of many Americans, and no other book tells this story of personal struggle, sacrifice, tragedy, and hope with such clarity."--John Rao, Senior Attorney, National Consumer Law Center

Risk and Consumer Bankruptcy

Debt's Grip

Why Socially Responsible Investment Doesn't Work and How to Fix It

Profit vs. Progress

An Incommensurable Alliance

Sustainability and Finance

A hands-on guide to preparing your company for AI-powered digital transformation In Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization, a team of veteran digital leaders delivers an expert guide to digital transformation that focuses on the competencies and your employees will need to have--and develop--to enable your organization to function in a world defined by generative artificial intelligence. The authors explain the knowledge, behaviors, and attitudes required to navigate an impactful digital transformation, offering you a methodical approach to meeting the technological moment. You'll learn how to begin, complete, and sustain a digital transformation and how to scale that transformation throughout your company. You'll also find: <ul> <li>Examples of transformation blockers and obstacles, as well as the steps you need to take to eliminate and overcome them</li> <li>Interviews with more than 30 transformation professionals providing real-world insights into the process</li> <li>Incisive case studies, hands-on scenarios, chapter exercises, and actionable takeaways you can apply immediately at your own organization</li> </ul> Perfect for managers, executives, and other business leaders, Monster Transformation is a practical handbook for implementing the world's newest, most exciting technologies in your company. It's a hands-on, no-nonsense guide for leaders who want to stop talking and planning about theoretical digital transformation and, instead, make a real difference, right now.

Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization

Monster Transformation

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Why and how Atari’s first video game Pong established an industry that shapes consumers’ relationships to technology to this day. Pong is one of the longest, most consistently circulating video games. Released in 1972, it remains at our fingertips as an app from Google Play or Apple App Store, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s Pong encapsulates far more than the history of a video game and iconic game company. King Pong is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.&nbsp; Author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Guins brings us a unique history that reconsiders the launch of Atari’s Pong from the perspective of the company’s business practices. He follows the young West Coast startup from its early days first positioning its new product within the existing coin-op amusement industry in Silicon Valley to its later years establishing a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever.

Why and how Atari’s first video game Pong established an industry that shapes consumers’ relationships to technology to this day. Pong is one of the longest, most consistently circulating video games. Released in 1972, it remains at our fingertips as an app from Google Play or Apple App Store, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s Pong encapsulates far more than the history of a video game and iconic game company. King Pong is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.&nbsp; Author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Guins brings us a unique history that reconsiders the launch of Atari’s Pong from the perspective of the company’s business practices. He follows the young West Coast startup from its early days first positioning its new product within the existing coin-op amusement industry in Silicon Valley to its later years establishing a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever.

How Atari Bounced Across Markets to Make Millions

King Pong

Praise for THE NEW NATURE OF BUSINESS "Hoffmann and Vanham demonstrate vividly that today's business-as-usual is not sustainable. They provide a compelling blueprint for how companies can reinvent their business models to align with the interests of nature and society-instead of working against them." -CHRISTINE LAGARDE, President, European Central Bank "In The New Nature of Business, Hoffmann and Vanham offer a richly illustrated blueprint for purposeful, sustainable business leadership in the 21st century. It's a compelling case for a holistic, integrated approach to doing business and a must-read for any entrepreneur." -RICHARD BRANSON, Founder, Virgin Group "I challenge any executive to read this book and return to their desk, unchanged. Honest, hopeful, and human, this book will leave you thrilled at the possibilities offered by a new way of doing business." -PAUL POLMAN, business leader and co-author, Net Positive "André Hoffmann takes us from his childhood in the wilds of Camargue, to the boardroom of his family company where he is confronted with what to do about past wrongs-environmental damage and corruption. It helps him shift from 'trying to conform' to having the courage to stand alone (if necessary) for what seems right. It is a tale of the way moments of reckoning help humans build courage to do the right thing, and the kind of vision that can illuminate it." -NGAIRE WOODS, Dean of the Blavatnik School of Government, University of Oxford "In all the years I've known André, he has always had a mind endlessly focused on the betterment of the world around him. The New Nature of Business urges companies everywhere to seize this moment in history and chart a course for a more sustainable future. I encourage anyone interested in how our global economy can evolve in the face of modern challenges to pick up this book." -ART LEVINSON, Chairman, Apple; Co-founder and CEO, Calico

The Path to Prosperity and Sustainability

The New Nature of Business

Wealth, Power and the Truth About the Cult of Economics

Moneymania

Management und Controlling im Mittelstand

<div>Dieses Fachbuch widmet sich alternativen Finanzierungsformen für den Mittelstand, die unter dem Oberbegriff der Crowdfinanzierung zusammengefasst werden.
</div><div><div>Mittelständische Unternehmen berufen sich seit jeher auf Stärken wie flexible Reaktionen, gute Kundenbeziehungen und hohe Produktqualität. In Bezug auf die Finanzierung waren in der jüngeren Vergangenheit recht unterschiedliche Meinungen zu vernehmen. Während auf der einen Seite von einer Kreditklemme und Liquiditätsengpässen die Rede war, sprachen andere Vertreter aus Wissenschaft und Praxis von einer starken Finanzkraft des Mittelstands. </div><div>Die hier vorgestellten alternativen Finanzierungsinstrumente - im Einzelnen sind dies Crowdlending, Crowdfunding und Crowdfinancing - haben gemeinsam, dass es sich um Finanzierung von Privatpersonen oder Unternehmen über Plattformen handelt, die Finanzmitteln von privaten (Klein-)Investoren vermitteln. Das Buch bietet neben theoretischen Argumenten auch empirische Ergebnisse aus einer Befragung von 414 Unternehmen aus dem Jahr 2015.
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Erläutert die Grundlagen erfolgreicher Crowdfinanzierung Stellt alternative Finanzierungsinstrumente im Einzelnen vor Mit konkreten, wissenschaftlich fundierten Handlungsempfehlungen für den Mittelstand

Crowdfinanzierung im Mittelstand

How Technology Created the Happiest Place on Earth

Disneyland and the Rise of Automation

To Protect Their Interests

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