The Theatrics of Email Marketing

Most email marketers learn the tactics before they understand the structure. They can write a subject line. They can build a flow. What they cannot do is explain why each email in that flow exists and what it is supposed to accomplish in the relationship.

This book teaches the full email lifecycle through the lens of playwrighting. Every email type is a character with a specific motivation, a specific conflict, and a specific role in the story your brand tells. Nine characters. Nine jobs. One coherent programme.

For creative marketing professionals who think in narrative, not in funnels.