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Shields A: The Startup Handbook

The Startup Handbook

A Founder's Guide to Building a Business

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

The co-founder and former CEO of Spin Master, a children’s entertainment powerhouse, reveals the secret business advantages of youth—and how having no experience can be the keys to finding success in your twenties. Ronnen Harary co-founded the company that would become Spin Master when he was twenty-three, less than a year out of college, and living at home with his mother. He didn’t realize it at the time, but his youth was his biggest asset. Thirty years later, Spin Master now has twenty-eight offices around the globe, over 3,000 employees, and billions of dollars in annual revenue. Having helped create massive global toy lines, including Bakugan and PAW Patrol, Harary’s success has helped fuel innovation in the toy industry and in children’s animation around the world. Structured around eleven core principles, No Experience Necessary makes the case that Harary’s success sprang from the incredibly powerful advantages of youth, and that we squander these advantages at our peril. This book, part delightful recounting of the growth of a beloved toymaking brand and part manifesto for young entrepreneurs, breaks down the many ways that early adulthood conveys superpowers that can fuel our success—while they last. Whether discussing the enhanced ability to take on and manage risk, the supercharged opportunities to find the right business partners, or the good will that naturally rains down on the young from mentors and elders, Harary spins powerful and entertaining lessons from his journey that will help readers find their own path. In an age when ever-changing technology threatens to impact traditional entry-level jobs across the spectrum, Harary exhorts young readers to take control of their own destiny. No Experience Necessary is a rallying cry for dreamers to embrace the messy reality of building something meaningful from scratch.

Why Betting on Yourself in Your Twenties Is the Best Decision You'll Ever Make

No Experience Necessary

Turn your creative passion into sustainable income with just five hours a week with this road map from the founder of side-hustle-turned- multimillion-dollar-business Gingiber.

Grow Your Creative Business in Just 5 Hours a Week

The Artist’s Side Hustle

The official companion workbook to the entrepreneur cult classic: Lemonade Maker. 
Follow along as you read the original book and actively work through all 101 Lemonology Strategies. Each page in this guide presents you with tough questions, practical exercises, and genius insights that challenge you to look deeper into yourself, your business, and your leadership. 
INSIDE THIS WORKBOOK, YOU WILL...Navigate all 101 Lemonology Strategies with guided prompts and action plans tailored to your unique entrepreneurial journey. 
Unpack all 9 Crazy Character Case Studies as self-awareness tests - so you can spot toxic patterns in others and avoid falling into them yourself. 
Better yourself as a CEO by reinventing the way you think, identifying hidden strengths, and exposing gaps in your leadership. 
Break the status quo in your industry with thought-provoking investigations that reveal exactly where to look for breakthrough ideas. 
Challenge your own existing systems and analyze where they must improve to maintain your company's competitive edge. 
Prepare and plan for chaos and crisis before it strikes - so you're never blindsided. 
Answer tough questions you've never thought to ask yourself, unlocking clarity and confidence for your next big move.

The Entrepreneur Breakthrough Blueprint

Lemonade Maker Workbook & Strategy Guide

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business – with a bonus chapter on surviving and thriving in a crisis in this paperback edition. Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze – the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion – Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: <ul><li>Validating your idea</li><li>Raising funding</li><li>Leadership</li><li>Hiring and firing</li><li>Understanding your users</li><li>Making up-scale decisions</li><li>Going global</li><li>Deciding when to sell</li></ul> With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

A handbook for entrepreneurs

Fall in Love with the Problem, Not the Solution

How to Turn a Big Idea Into a Life-Changing Company

The Stuff In Between

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time. How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it.&nbsp; <ul><li> Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders </li><li> Details how to understand market dialogue, conduct it well, and cocreate with customers </li><li> Illustrates step-by-step process with diagrams, tables, and real-world examples </li><li> Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions</li></ul>

How to Develop and Pitch Your Early-Stage Technology Startup

The Persuasive Entrepreneur

"How do I start a successful business?" is the question entrepreneurs ask themselves-and Getting to Go! provides the tools and confidence you need to turn your passion into profit.An all-inclusive and essential guide to launching your business, executive and educator David Peters provides the framework for side hustles all the way to full-time ventures. Chock-full of practical advice, real-world examples, and clear steps to your success, immerse yourself and demystify the entrepreneurial journey.Step by step, this guide shows you how to<ul><li>Choose the right business entity</li><li>Hire a capable, reliable team</li><li>Create an effective marketing plan</li><li>Build a strong online presence</li><li>Develop the mindset needed for long-term success</li></ul>From legal basics to growth strategies, each chapter equips you with the tools and confidence necessary to turn your passion into a profitable business.

Lessons from an Entrepreneur and CPA About Starting a Business from Scratch

Getting to Go!

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

Creating Success series

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing. The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Win Backing and Support for Your Ideas and Ventures

How to Write a Business Plan

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

The Startup Handbook

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