The Silver Economy
An Ageing Society in the European Union
The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.
April 2025, ca. 98 Seiten, Routledge Studies in the European Economy, Englisch
Taylor and Francis
978-1-032-45508-2
The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.
April 2025, ca. 98 Seiten, Routledge Studies in the European Economy, Englisch
Taylor and Francis
978-1-032-45508-2
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