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Kelvin Johnson Jr.

The Sales Trap Prevention Playbook

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.

You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover:
* Strategies for building a tech-stack that prioritizes your customers
* Ways for chief marketing officers to stop playing defense and go on offense
* Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
* How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

A can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.

You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover:
* Strategies for building a tech-stack that prioritizes your customers
* Ways for chief marketing officers to stop playing defense and go on offense
* Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
* How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

A can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

The Next Generation of Account-Based Sales and Marketing

No Forms. No Spam. No Cold Calls

Praise for THE INNOVATIVE SELLER

"The Innovative Seller is a brilliant blend of innovative strategies and real-world applications, making it a key resource for sales professionals seeking to elevate their performance and impact."
--Mark Roberge, Co-Founder of Stage 2 Capital, Harvard Lecturer, Former HubSpot CRO

"In The Innovative Seller, Jake masterfully combines practical insights with inspiring stories, offering a unique blend of theory and practice. It's a must-read for anyone eager to excel in modern sales and transform their approach."
--John Eitel, CRO of Demandbase, Former Global SVP of Sales at Canva, Former VP of Sales at WP Engine and Rackspace

"The Innovative Seller offers an invigorating perspective on sales, challenging conventional methods with dynamic strategies for success in today's fast-paced business environment."
--Lars Nilsson, Former VP of Sales at Snowflake, Cloudera, and Hewlett Packard

"Through The Innovative Seller, Jake provides a roadmap to sales success that is both innovative and practical, offering a definitive guide for the modern salesperson seeking to excel."
--Alyssa Merwin, VP of Global Sales Solutions at LinkedIn

Practical and straightforward solutions to everyday sales challenges

In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

The author has included a comprehensive tactical appendix, so you can easily identify and locate the exact solution you need when you encounter a specific problem. You'll also find:
* Proven, grounded, and actionable techniques you can apply immediately to improve your sales performance
* Instructive stories and anecdotes drawn from Dunlap's decades of sales and sales training experience
* Insightful discussions of how the typical sales process and model has changed over the years and how to adapt to the new realities of the discipline

An engaging and eye-opening resource for early- and mid-career sales professionals, as well as business development and customer success practitioners, The Innovative Seller will also prove invaluable to managers and executives at quickly growing companies who seek to optimize their firms' sales processes and results.

Keeping Pace in an AI and Customer-Centric World

The Innovative Seller

Wiley Series in Probability and Statistics

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner. Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity. Readers of the second edition of Bayesian Statistics and Marketing will also find: <ul><li>Discussion of Bayesian methods in text analysis and Machine Learning </li><li>Updates throughout reflecting the latest research and applications </li><li>Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here </li><li>Extensive case studies throughout to link theory and practice</li></ul> Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

Fine-tune your marketing research with this cutting-edge statistical toolkit

Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.

Economists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.

Readers of the second edition of Bayesian Statistics and Marketing will also find:
* Discussion of Bayesian methods in text analysis and Machine Learning
* Updates throughout reflecting the latest research and applications
* Discussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here
* Extensive case studies throughout to link theory and practice

Bayesian Statistics and Marketing is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.

Bayesian Statistics and Marketing

Learn how to manage a modern data stack and get the most out of data in your organization!

Thanks to the emergence of new technologies and the explosion of data in recent years, we need new practices for managing and getting value out of data. In the modern, data driven competitive landscape the "best guess" approach--reading blog posts here and there and patching together data practices without any real visibility--is no longer going to hack it. The Informed Company provides definitive direction on how best to leverage the modern data stack, including cloud computing, columnar storage, cloud ETL tools, and cloud BI tools. You'll learn how to work with Agile methods and set up processes that's right for your company to use your data as a key weapon for your success . . . You'll discover best practices for every stage, from querying production databases at a small startup all the way to setting up data marts for different business lines of an enterprise.

In their work at Chartio, authors Fowler and David have learned that most businesspeople are almost completely self-taught when it comes to data. If they are using resources, those resources are outdated, so they're missing out on the latest cloud technologies and advances in data analytics. This book will firm up your understanding of data and bring you into the present with knowledge around what works and what doesn't.
* Discover the data stack strategies that are working for today's successful small, medium, and enterprise companies
* Learn the different Agile stages of data organization, and the right one for your team
* Learn how to maintain Data Lakes and Data Warehouses for effective, accessible data storage
* Gain the knowledge you need to architect Data Warehouses and Data Marts
* Understand your business's level of data sophistication and the steps you can take to get to "level up" your data

The Informed Company is the definitive data book for anyone who wants to work faster and more nimbly, armed with actionable decision-making data.

Learn how to manage a modern data stack and get the most out of data in your organization!

Thanks to the emergence of new technologies and the explosion of data in recent years, we need new practices for managing and getting value out of data. In the modern, data driven competitive landscape the "best guess" approach--reading blog posts here and there and patching together data practices without any real visibility--is no longer going to hack it. The Informed Company provides definitive direction on how best to leverage the modern data stack, including cloud computing, columnar storage, cloud ETL tools, and cloud BI tools. You'll learn how to work with Agile methods and set up processes that's right for your company to use your data as a key weapon for your success . . . You'll discover best practices for every stage, from querying production databases at a small startup all the way to setting up data marts for different business lines of an enterprise.

In their work at Chartio, authors Fowler and David have learned that most businesspeople are almost completely self-taught when it comes to data. If they are using resources, those resources are outdated, so they're missing out on the latest cloud technologies and advances in data analytics. This book will firm up your understanding of data and bring you into the present with knowledge around what works and what doesn't.
* Discover the data stack strategies that are working for today's successful small, medium, and enterprise companies
* Learn the different Agile stages of data organization, and the right one for your team
* Learn how to maintain Data Lakes and Data Warehouses for effective, accessible data storage
* Gain the knowledge you need to architect Data Warehouses and Data Marts
* Understand your business's level of data sophistication and the steps you can take to get to "level up" your data

The Informed Company is the definitive data book for anyone who wants to work faster and more nimbly, armed with actionable decision-making data.

How to Build Modern Agile Data Stacks that Drive Winning Insights

The Informed Company

PRAISE FOR MARKETING 5.0 "What really impresses me about this book is how it integrates the power of modern technologies and the emerging value systems of humanity. The book supports the marketers of the future to understand this integration and to convert it into actions, which are both effective and sustainable." ?HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher &amp; Partners "Phil Kotler has an amazing ability to bring clarity to the past, present, and future of marketing, always understanding what needs to be enduring and what needs to be changed. With Marketing 5.0, Kotler and his co-authors boldly incorporate digital technologies into marketing thinking, planning, and implementation. Timely and timeless, Marketing 5.0 is your indispensable guide to marketing success." ?KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "A timely and far-reaching guide to the potential of digital technologies to transform business practice. Marketers that grasp these possibilities sooner than their rivals and then act on them faster will give their firms a durable advantage." ?GEORGE DAY, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania "The book is timely and has great relevance at the present COVID-19 time. The continued lockdown in many countries has forced companies to look at the digital aspects of marketing. It is also the right size to be a handbook for practicing managers." ?WALTER VIERA, Former Chairman, International Council of Management Consulting Institutes

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

* Artificial Intelligence for marketing automation

* Agile marketing

* "Segments of one" marketing

* Contextual technology

* Facial recognition and voice tech for marketing

* The future of Customer Experience (CX)

* Transmedia storytelling

* The "Whatever-Whenever-Wherever" service delivery

* "Everything-As-A-Service" business model

* Internet of Things and blockchain for marketing

* Virtual and augmented reality marketing

* Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Technology for Humanity

Marketing 5.0

An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: <ul> <li>Thoroughly updated examples and case studies with contemporary information</li> <li>An ongoing emphasis on the increased volatility and uncertainty of today's global markets</li> <li>Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities</li> <li>New explorations of major global environmental and ethical issues</li> <li>New chapters on emerging markets, internet marketing, and corporate social responsibility</li> </ul>

An indispensable resource for students of marketing, management, and international business

In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments.

The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides:
* Thoroughly updated examples and case studies with contemporary information
* An ongoing emphasis on the increased volatility and uncertainty of today's global markets
* Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities
* New explorations of major global environmental and ethical issues
* New chapters on emerging markets, internet marketing, and corporate social responsibility

Global Marketing Management

Get ready to sell like you've never sold before!

Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers!

In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll also discover:
* Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method
* A guide to transforming your home office into a productivity dream
* Instructions on how to host online or Facebook-hosted direct-selling parties

Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?

Get ready to sell like you've never sold before!

Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers!

In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll also discover:
* Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method
* A guide to transforming your home office into a productivity dream
* Instructions on how to host online or Facebook-hosted direct-selling parties

Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?

Direct Selling For Dummies

Jeb Blount

The most comprehensive resource on sales development, leadership, and customer experience available, from bestselling author Jeb Blount

Jeb Blount is a bestselling author, a sought-after keynote speaker, and the CEO of Sales Gravy, a leading global training organization. His unique approach to human relationships in the workplace has made him one of the world's most influential thought leaders on sales, leadership, and customer experience. Jeb's books and training seminars have helped numerous corporations and tens of thousands of individuals accelerate sales and realize their maximum potential by leveraging emotional intelligence and interpersonal skills in customer-facing activities.

The Jeb Blount Box Set is a must-have for everyone involved in sales, from senior managers and team leaders, to experienced and early-career sales professionals alike. This indispensable collection features seven of the author's most popular and powerful books:
* People Buy You is the modern business classic on the art and science of interpersonal relationships, influence, and persuasion. Instantly create strong connections with your customers and prospects using Jeb's easy-to-follow, real-world action plan.
* People Follow You shows managers how to leverage the principles of interpersonal relationships to inspire others to take action. Drive your team's loyalty and productivity to new heights with the practical techniques and on-the-job coaching skills every leader needs to understand.
* People Love You reveals the hidden knowledge for creating legendary customer experiences. Find out how to interact with your customers in ways that build lasting emotional connections--and ensure long-term revenue and reliable profit streams.
* Fanatical Prospecting is the definitive resource on the most important activity in sales and business development--prospecting. Join the ranks of top earners who have used Jeb's innovative approach to eliminate resistance, gain more appointments, and close more sales.
* Sales EQ takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. Learn how to keep prospects engaged, create true competitive differentiation, and shape and influence buying decisions.
* Objections presents a new psychology for turning around objections--teaching you how to conquer your fear of "No" and become rejection proof in even the most difficult selling situations. Jeb's techniques will radically boost your confidence, your success, and your income.
* INKED shifts the balance of power towards you at the sales negotiating table. Packed with the powerful strategies, tactics, techniques, skills, and human-influence frameworks you need to get a "Yes" and seal the deal!

The methods, frameworks, and techniques Jeb provides have optimized success, built high-performing sales cultures, developed leadership and coaching skills, and transformed entire organizations around the world. The Jeb Blount Box Set will help you reach your peak performance--fast!

The most comprehensive resource on sales development, leadership, and customer experience available, from bestselling author Jeb Blount

Jeb Blount is a bestselling author, a sought-after keynote speaker, and the CEO of Sales Gravy, a leading global training organization. His unique approach to human relationships in the workplace has made him one of the world's most influential thought leaders on sales, leadership, and customer experience. Jeb's books and training seminars have helped numerous corporations and tens of thousands of individuals accelerate sales and realize their maximum potential by leveraging emotional intelligence and interpersonal skills in customer-facing activities.

The Jeb Blount Box Set is a must-have for everyone involved in sales, from senior managers and team leaders, to experienced and early-career sales professionals alike. This indispensable collection features seven of the author's most popular and powerful books:
* People Buy You is the modern business classic on the art and science of interpersonal relationships, influence, and persuasion. Instantly create strong connections with your customers and prospects using Jeb's easy-to-follow, real-world action plan.
* People Follow You shows managers how to leverage the principles of interpersonal relationships to inspire others to take action. Drive your team's loyalty and productivity to new heights with the practical techniques and on-the-job coaching skills every leader needs to understand.
* People Love You reveals the hidden knowledge for creating legendary customer experiences. Find out how to interact with your customers in ways that build lasting emotional connections--and ensure long-term revenue and reliable profit streams.
* Fanatical Prospecting is the definitive resource on the most important activity in sales and business development--prospecting. Join the ranks of top earners who have used Jeb's innovative approach to eliminate resistance, gain more appointments, and close more sales.
* Sales EQ takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. Learn how to keep prospects engaged, create true competitive differentiation, and shape and influence buying decisions.
* Objections presents a new psychology for turning around objections--teaching you how to conquer your fear of "No" and become rejection proof in even the most difficult selling situations. Jeb's techniques will radically boost your confidence, your success, and your income.
* INKED shifts the balance of power towards you at the sales negotiating table. Packed with the powerful strategies, tactics, techniques, skills, and human-influence frameworks you need to get a "Yes" and seal the deal!

The methods, frameworks, and techniques Jeb provides have optimized success, built high-performing sales cultures, developed leadership and coaching skills, and transformed entire organizations around the world. The Jeb Blount Box Set will help you reach your peak performance--fast!

The Jeb Blount Box Set

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. <ul> <li>Gain an understanding of the Jobs to Be Done (JTBD) approach</li> <li>Take a closer look at the Ferrero neuroscience study that supports JTBD</li> <li>See updated and relevant case studies of JTBD at work</li> <li>Discover how to engage customers through digital touchpoints</li> </ul> If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.

Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.

You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.

* Gain an understanding of the Jobs to Be Done (JTBD) approach
* Take a closer look at the Ferrero neuroscience study that supports JTBD
* See updated and relevant case studies of JTBD at work
* Discover how to engage customers through digital touchpoints
If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

The Science Behind Why We Buy

Decoded

Strengthen your leadership skills and achieve success at work and at home with advice from a proven business leader

In Start with a Win: Tools and Lessons to Create Personal and Business Success, CEO of RE/MAX Holdings Adam Contos delivers a powerful exploration of how leaders process information and lead boldly, especially (or even) during times of crisis. Packed with the practical lessons he learned as the leader of one of the most recognized real estate brands in the world, the book shows you how leaders recognize emotion, chaos, and fear and transform those negatives into opportunity.

Whether you lead a team of one--yourself--ten, or 10,000 and up, you'll also find actionable advice on:
* How to develop effective leadership skills by seeking out situations that require you to practice leading
* Avoiding the experience of becoming overwhelmed by relying on time-tested frameworks to organize your thinking during stressful situations
* Overcoming fear and self-doubt by recognizing that your doubts are only as powerful as you think they are

Perfect for executives, managers, and other business leaders, Start with a Win is an indispensable resource for entrepreneurs seeking to clarify and accomplish their goals.

Strengthen your leadership skills and achieve success at work and at home with advice from a proven business leader

In Start with a Win: Tools and Lessons to Create Personal and Business Success, CEO of RE/MAX Holdings Adam Contos delivers a powerful exploration of how leaders process information and lead boldly, especially (or even) during times of crisis. Packed with the practical lessons he learned as the leader of one of the most recognized real estate brands in the world, the book shows you how leaders recognize emotion, chaos, and fear and transform those negatives into opportunity.

Whether you lead a team of one--yourself--ten, or 10,000 and up, you'll also find actionable advice on:
* How to develop effective leadership skills by seeking out situations that require you to practice leading
* Avoiding the experience of becoming overwhelmed by relying on time-tested frameworks to organize your thinking during stressful situations
* Overcoming fear and self-doubt by recognizing that your doubts are only as powerful as you think they are

Perfect for executives, managers, and other business leaders, Start with a Win is an indispensable resource for entrepreneurs seeking to clarify and accomplish their goals.

Tools and Lessons to Create Personal and Business Success

Start with a Win

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).

This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.

The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.

This book helps in achieving that goal by showing the reader how to:
* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals

This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.

Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).

Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).

This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.

The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.

This book helps in achieving that goal by showing the reader how to:
* Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
* Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
* Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
* Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
* Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals

This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.

Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Greener Marketing

Praise for Ecosystem-Led Growth "Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected market." -- FREDERIC KERREST, Vice-Chairman and Co-Founder of Okta, bestselling author of Zero to IPO "There's a lot happening in the world of SaaS. The good news: the era of the customer is here to stay. Bob Moore and insightful industry leaders share practical insights in Ecosystem-Led Growth that are tangible for every leader aiming to grow their business. This book is not just a good read, but a game-changer for today's modern business strategy." -- NICK MEHTA, CEO of Gainsight, bestselling author of Customer Success "A masterclass for revenue leaders on thriving in today's market. Bob Moore adeptly connects the dots between modern partner ecosystems, the data they provide, and the path to success in this new era of growth." -- SAM JACOBS, CEO of Pavilion, bestselling author of Kind Folks Finish First "Bob Moore's Ecosystem-Led Growth deftly aligns with today's fast-paced business strategies. His approach to leveraging ecosystems for growth is both innovative and practical, essential for any entrepreneur who wants to build a massively valuable business." -- CHRIS YEH, Managing Partner of Blitzscaling Ventures, bestselling co-author of Blitzscaling

A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem

In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.

You'll learn about:
* Transformational technologies that bring partner data to your fingertips
* Savvy companies and executives who convert that data into untapped growth opportunities
* Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth

An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Ecosystem-Led Growth

The Sales Trap Prevention Playbook

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