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McGinn Advisory Partners Limited

McGinn R: The Sales Delusion

The Sales Delusion

Timeless Lessons in Business Leadership and Strategy from Classical Antiquity

Strategize Like Caesar

In 1971, Surinder Arora stepped off a plane at Heathrow, a thirteen-year-old boy with limited English who was sent from the Punjab to find a future in a country so far from home. He had to learn a new language and discover shocking truths about his own family - all while working twice as hard as anyone else to prove his worth.

He never imagined that decades later, he would own the very skyline he first saw from the airplane window. From his early days as a waiter at the Penta hotel and trading on the Blackbushe market stalls to building a billion-pound empire, Surinder's journey is a masterclass in grit and Plan B thinking. Navigating the racial tensions of 1970s Britain, the 2008 financial crash and personal tragedy, he turned a struggle for survival into a legacy of hospitality.

Candid and inspiring, this is the definitive story of how one man conquered the high-stakes world of aviation hospitality.&nbsp;

Risk, Resilience and the Making of a Business Empire

Barefoot Billionaire

Resonance is for anyone who understands that a narrow focus on the traditional leadership skills of analysis, strategy and execution is no longer sufficient, and wants to understand how to take their leadership to a whole new level.Our increasingly polarized world, where business, technology and the geopolitical landscape are moving at breathtaking speeds and burnout is at an all-time high, demands a new kind of leader, one who understands that strategic advantage depends on the one resource that hasn't kept up with the pace of change: the human nervous system.They want to learn how to steady their own system and that of others, for clearer thinking, bolder innovation and better decisions under pressure. Resonance helps leaders build neural intelligence by combining neuroscience, whole-body awareness and leadership development into clear, practical actions. It features examples drawn from high-stakes environments, a downloadable toolkit and guidance for coaches and leadership development professionals.Because people do their best work when they feel safe, seen and resourced.

How neural intelligence shapes leadership and performance

Resonance

In The Admiral's Bookshelf-the third and final title in the Bookshelf series-Adm. James Stavridis, a leader in international business, national security, and global philanthropy, shares the books that facilitated his success. A guide to living and leading through reading, The Admiral's Bookshelf links twenty-five essential life lessons and leadership principles to the books that best illustrate them. Each chapter covers a single work of literature and showcases Stavridis' deft analysis of its significance and impact, as well as what he learned and how he used it to better himself. The result is a rewarding and compelling volume that shows how anyone can use expansive reading to develop essential skills and values for successful leadership.&nbsp;&nbsp;Stavridis' eclectic collection covers both fiction and nonfiction, ranging from explicitly instructive works to philosophy, history, biography, and memoir. It features classics such as Sun Tzu's The Art of War alongside lesser-known writings. The wisdom he gleans from these books and their parallels to his own life is often surprising and deeply resonant. He shows how Don Vito Corleone's success in The Godfather results from the same skills and priorities that benefited the Department of Defense under Donald Rumsfeld, how The Handmaid's Tale teaches one to think independently, and how leaders can learn patience from The Odyssey.&nbsp;&nbsp;The life of Admiral Stavridis, as he reveals it to readers book by book, chapter by chapter, and lesson by lesson, makes a compelling case for the importance of reading to acquire practical life skills and to enrich one's character. Stavridis offers sound advice on what and how to read, how to build an extensive personal library, and how to become wiser, savvier, and more resilient in positions of responsibility. Anyone seeking to become a better leader-or a better reader-will find The Admiral's Bookshelf an invaluable guide.&nbsp;&nbsp;

The Admiral's Bookshelf

What if the secret to conquering modern business challenges was already solved... over two thousand years ago? Whether you are scaling a startup, navigating office politics, or leading a company through rapid transformation, modern business can feel like an endless battle. But history's greatest leaders - from Alexander the Great and Scipio Africanus, to Julius Caesar, Cleopatra, Augustus and more - were wrestling with these exact same strategic dilemmas. In Strategize Like Caesar, business executive and compliance expert Nick Henderson-Mayo seamlessly bridges classical antiquity with modern industry. Structured across four key groupings of organisation and strategy - The Disruptors, The Rivals, The Rulers, and The Survivors - this book pairs epic classical history with sharp corporate case studies and actionable frameworks. Step out of the boardroom, and onto the battlefield, discovering how to:<ul><li>Identify your Centers of Gravity: Apply Alexander the Great's tactics to pinpoint critical pressure points in your competition.</li><li></li></ul>Avoid 'Hannibal's Paradox': Stop confusing short-term tactical wins with long-term strategic success.<li> Master office politics: Leverage transactional alliances and 'Strategic Distance' to build leverage and protect your team. </li><li> Pace transformational change: Use Augustus's principle of festina lente (make haste slowly) to execute seamless organizational pivots. </li>Drawing from a decade spent advising Fortune 500 risk and legal teams, Henderson-Mayo delivers an indispensable, battle-tested playbook for modern decision-makers. Because the leaders who thrive in the future are those who learn from the past.

What nobody tells you about power, money, and winning in business There is a moment most executives recognize but rarely talk about. You're sitting in a meeting where the language is polite, the slide deck is professional, and everyone in the room knows someone is about to get destroyed. The budget. The team. The product. The career. They call it a strategic review. What it actually is? A knife fight with better lighting. Business isn't fair. Meritocracy is largely a fiction. The people who talk like sages are usually improvising behind the scenes, and the gap between the official version of how companies work and what actually happens inside them is exactly where careers are built-or quietly ended. The Trick Is Not Minding That It Hurts is the book that lives in that gap. It is a blunt, unsentimental field guide to how the system actually works and how to survive it without losing your sanity. After two decades inside the world's most competitive environments-including senior leadership roles at Facebook, Alibaba, and Expedia, followed by years in the private equity trenches-Lee McCabe has seen how power is built, how decisions are really made, and why the "official story" is often the most dangerous one to believe. If you are ready to stop being naive and start navigating the real world of business, this is your guide.

What Nobody Tells You About Power, Money, and Winning in Business

The Trick Is Not Minding That It Hurts

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Reimagining leadership as an aesthetic and human practice, this book offers a new perspective inspired by the performing arts and suggests innovative ways to navigate complexity, uncertainty, and relational dynamics in organizations.This book introduces a fresh conceptual framework for leadership, emphasizing relationships, timing, and shared meaning over traditional control models. Readers will gain practical insights into collective leadership, aesthetic judgment, and embodied presence, along with a legitimate language for addressing emotions, uncertainty, and ethical dilemmas. Reinforcing its strong conceptual framework with reflection questions and challenging exercises, the book equips leaders to shape processes, foster collaboration, and make nuanced decisions in challenging environments.A thought-provoking resource for anyone seeking a more human, reflective, and precise approach to leadership, this book is ideal for leaders and consultants in complex organizational contexts, as well as for advanced students of leadership and organizational development.

What Leaders Can Learn from the Performing Arts

Leadership as Art

We live in the Age of Shock, an era in which the interval between global crises has collapsed to zero and human biology is overwhelmed by an exponential torrent of data. Leaders who don't respond effectively face a stark reality: neither they nor their organizations will keep up for long.Through his own remarkable story of survival, Chaim Oren teaches leaders to abandon the outdated myth of resilience--'bouncing back'--and instead learn how to rise forward. Instead of trying to withstand shocks, he shows how to convert the kinetic force of continuous disruption into upward momentum.This is a clear-eyed, highly actionable blueprint that transforms wellbeing into the mission-critical, load-bearing infrastructure required to survive the biological and organizational friction of our time.

The Leadership Playbook for the Age of Shock

One Week to Live

Are you ready to lead your team?Creating effective teams is pivotal for business success, yet it's a daunting task for many leaders. This toolkit focuses on the first 100 days of novice team leaders, offering practical guidance to lay strong foundations, navigate challenges, and adapt in today's dynamic environment. It emphasizes quick learning and adaptation for success.Andy Fryer and Anna Inama are seasoned business leaders and accomplished executive and team coaches. With over three decades of experience, they accompany you on your journey, combining practical leadership insights with a deep understanding of team dynamics so you can step into the world of team leadership with confidence.

A practical guide for new team leaders

Starting Fast

How AI is transforming consulting and professional services, plus a new model for the future.Artificial intelligence has disrupted the world of expertise. Work that once required teams of highly trained professionals--research, analysis, modeling, and drafting--can now be completed in seconds. For consulting firms, law firms, accounting practices, and other professional-service organizations, the implications are profound. The very activities that have long generated revenue, developed talent, and sustained competitive advantage are rapidly being transformed. How do firms built on human expertise create value in a world where machines can now think alongside us?In The Future of Expertise, innovation expert David Duncan offers a compelling answer. Drawing on more than two decades of experience at McKinsey, at Clayton Christensen's advisory firm, and on the front lines of AI-enabled consulting, Duncan argues that the basic structure of professional-service firms must be reinvented. He introduces a new model for the AI era: a leaner, more agile "obelisk" structure that replaces the traditional professional-services pyramid with smaller, highly skilled teams augmented by AI.Through real-world examples from consulting, law, accounting, and corporate strategy, Duncan shows how AI is reshaping everything from client expectations to firm economics and profitability to talent development and leadership. He examines why the apprenticeship model that was used to train generations of professionals is breaking down, how firms can rethink careers and capability building, and what new forms of value clients will demand as routine expertise becomes automated.Provocative and deeply insightful yet practical, The Future of Expertise is an essential guide for leaders navigating the next era of knowledge work.

AI and the Reinvention of Professional Services

The Future of Expertise

Build It and They Will Come

Rockstars and Rainmakers

The Sales Delusion

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