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Rusk K: Rockstars and Rainmakers

Rockstars and Rainmakers

Build It and They Will Come

Great leaders aren't shaped by a title. They're shaped by a moment. A moment that changes not just what they do, but how they lead. This is THE UNLOCK MOMENT. Drawing on his own leadership journey, executive coach and podcast host Dr. Gary Crotaz explores the inner shift that separates outward success from truly grounded leadership. Interweaving stories from CEOs, entrepreneurs, athletes, and the many thinkers he has coached, Gary offers a clear, human framework for recognizing the moments that make us who we are. At the heart of The Unlock Moment: The Inner Shift That Changes How You Lead are five essential Keys--Self, Trust, Presence, Growth, and Impact--that shape how real innovators think, decide, and lead when it matters most. By cutting through the ambiguity to make decisions with conviction, you will find your leadership aplomb and learn to lead in a way that is authentic, not performative. This is not a book about getting people to follow you. It's a book about becoming the kind of leader people choose to follow . . . and the moments that unlock how you lead.

The Unlock Moment: The Inner Shift That Changes How You Lead

Resonance is for anyone who understands that a narrow focus on the traditional leadership skills of analysis, strategy and execution is no longer sufficient, and wants to understand how to take their leadership to a whole new level.Our increasingly polarized world, where business, technology and the geopolitical landscape are moving at breathtaking speeds and burnout is at an all-time high, demands a new kind of leader, one who understands that strategic advantage depends on the one resource that hasn't kept up with the pace of change: the human nervous system.They want to learn how to steady their own system and that of others, for clearer thinking, bolder innovation and better decisions under pressure. Resonance helps leaders build neural intelligence by combining neuroscience, whole-body awareness and leadership development into clear, practical actions. It features examples drawn from high-stakes environments, a downloadable toolkit and guidance for coaches and leadership development professionals.Because people do their best work when they feel safe, seen and resourced.

How neural intelligence shapes leadership and performance

Resonance

Protect your startup's intellectual property now Many founders assume intellectual property is something to handle later - after traction, after funding, after revenue. By then, you may have already lost rights you didn't know you had. Startup IP Strategy For Dummies helps you treat IP as a practical business strategy from day one, so you can build, pitch, and scale with confidence. Get a handle on patents, trade secrets, trademarks, and ownership structures - explained in exactly the detail you need. Discover how everyday decisions such as hiring contractors, using open-source tools, pitching investors, and launching products can quietly determine who owns what. You'll also learn how IP choices directly affect fundraising, go-to-market strategy, and long-term viability. Inside: <ul> <li>Learn how common startup decisions - from contractor agreements to public pitches - can transfer your IP rights</li> <li>Discover freedom-to-operate concepts that investors scrutinize during diligence and why they matter to your business</li> <li>Explore how open-source software and AI tools introduce hidden intellectual property risks into your products</li> <li>Build an IP strategy that supports your fundraising, product launches, and scaling across global markets</li> <li>Find the most common IP mistakes founders make and the questions to ask before you pitch</li> </ul> Whether you're a first-time founder, an angel investor evaluating startups, or an entrepreneur preparing to scale, this For Dummies guide gives you the IP knowledge you need to protect what you're building.

Startup IP Strategy For Dummies

The Shingo Model Series

Designing Systems That Shape Workplace Culture and Performance

Build Excellence

Blending accessible theory, narrative research, and experience inside a global tech company, this book explores how remote and hybrid work are reshaping professional identity, trust, and power inside organizations-and challenges the notion that hybrid work is the natural endpoint of remote evolution.While many employees have adapted to working anywhere, many organizations haven't caught up. As return-to-office mandates clash with new expectations of autonomy and flexibility, a deeper tension is playing out: not just where work happens, but how it's understood, measured, and controlled. Beyond the Office is a pracademic guide for leaders navigating this shift. It offers practical, research-informed strategies for embedding flexible work systems, without losing the human or organizational core, and uses real-life stories, interviews, and case studies from across industries to bring theory to life and make abstract concepts actionable.Tailored to resonate with early-career professionals, middle managers, and senior leaders alike, this book earns its place on any business bookshelf with grounded insights on how leaders can foster culture, performance, and wellbeing when traditional management structures are no longer fit for purpose.

Rethinking Work, Trust, and Power in a Post-Place World

Beyond the Office

Community Development Research and Practice Series

Laying the Groundwork for Community Wealth Building

Asset-Based Community Development and Business Cooperatives

Apply organizational psychology to real-world HR decision making and practice. Organizational Psychology by Paula Jenkins and Jacques Ding is a postgraduate textbook for students of Human Resource Management and Organizational Psychology seeking to apply psychological theory to contemporary HR practice. Designed to align with postgraduate module outcomes, it prepares students for professional roles by demonstrating how evidence-based organizational psychology can inform ethical leadership, strategic people management and effective workplace interventions. Integrating core psychological theories with practical HR applications, the textbook shows how scientific knowledge and research methods can be used to improve motivation, support wellbeing and strengthen organizational decision making. Real-world examples from Grab Taxi, Hapimag and Huawei illustrate how HR practitioners apply organizational psychology across different cultural and organizational contexts, helping students bridge theory and practice in a global workplace. This textbook includes: - Coverage of the changing context of work, strategic people management and workplace wellbeing - Clear explanations of how organizational psychology theories inform HR practice - Learning features including chapter learning outcomes, reflective questions, tasks and key summaries - An international and cross-cultural perspective supported by real-world examples &gt;Whether advancing postgraduate study or preparing for a career in HR or organizational psychology, this textbook equips students with the theoretical foundation and applied capability needed to use psychological insight effectively in professional practice.

People-Centred Theories and Practices in Human Resource Management

Organizational Psychology

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

Your Playbook for Designing a Winning Workplace Culture
Most organizations are losing the talent engagement game, and many don’t even know they’re playing it. Gallup’s 2026 State of the Global Workplace shows that only 1 in 5 employees are engaged at work. Game of Engagement offers a fresh solution to what leaders consistently identify as a critical challenge: how to create a workplace culture that sustains employee commitment, energy, motivation, and performance over the long term. Blair Bloomston’s unexpected solution is designing your workplace culture so that everyone wins.
Bloomston’s strategic LIFT Framework is a practical approach to developing a workplace culture in which employee engagement thrives. Inspired by principles of game design, the framework helps leaders intentionally shape four key elements that influence how people think, feel, connect, and contribute at work:
<ul>
<li>Language defines what your culture stands for and whether people believe it.</li>
<li>Influence shapes what work feels like, from outer incentives to inner motivation.</li>
<li>Fellowship determines whether people see each other as teammates or opponents.</li>
<li>Traction takes repeatable actions and transforms them from simple engagement into lasting results.</li>
</ul>
Bloomston draws on vivid, high-stakes stories from her work with world-class sports teams, government organizations, the military, and elite global corporations, demonstrating how the game of engagement plays out in every type of workplace to drive motivation, buy-in, and results.
Your workplace culture already operates like a game of engagement. Become the leader who designs a game people want to play to win.

How Leaders Can Create a Winning Culture at Work

Game of Engagement

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul> Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Rockstars and Rainmakers

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