<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Mon S: The Psychology of Luxury

The Psychology of Luxury

The Emotional Drivers of Wealth, Status and Exclusivity

Routledge Studies in Innovation, Organizations and Technology

Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow, and deployment is still largely experimental. Due to its secure nature, many industrial players including banking and payment firms are looking for ways on using blockchain to develop consumer confidence and trust in the digital payments for wider adoptability and use.This book provides an in-depth and relevant overview of the main theories, frameworks, technologies and innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users' perspectives on blockchain technologies, metaverse, and digital payments. With chapters from international contributors, the book presents historical and contemporary developments, innovations, laws and legislation, research, and analysis using qualitative, quantitative, and mixed-method approaches to the adoption and continuous usage of these technologies and platforms.This timely collection offers valuable insights and empirical findings for bank executives, regulators, payment associations (VISA, MasterCard, etc.), policymakers, FinTech, BigTech, and start-up leaders who express interest in blockchain, metaverse, digital payments, as well as academia and researchers in the fields of business management, digital economy, digital technologies, and digital marketing.

A Global Digital Consumer Perspective

Blockchain, Metaverse, and Digital Payments

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language &gt;Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

"Makes a simple but quietly radical point: you cannot understand the modern economy--or the future of work--without understanding what is happening in women's economic lives." -- Inc.com A feminist romp through pop culture that illuminates how women influence and shape the economy. Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy. Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift, Misty L. Heggeness digs into the data, revealing women's hidden contributions and aspirations--the unexamined value they create by pursuing their own ambitions. She highlights the abundance of productive activity in their daily lives and acknowledges the barriers they still face. Exploring critical reforms regarding caregiving and gendered labor, this book offers advice for women to thrive in an economy that was not built for them.

How Women Mastermind and Redefine Our Economy

Swiftynomics

A Step-by-Step Guide to Financial Freedom and Getting to Your First Million

Add a Zero

Turn Off Your Autopilot and Reconnect with Life

Do Something

Issues and Behaviors

Consumer Economics

Stop losing margin to unnecessary discounts with a structured pricing defense framework In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former President of Global Sales and Marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions. At the core of the book is the proprietary 4Q Framework-Gain, Retain, Grow, Re-engage-which reframes discount requests through the lens of relationship stage and strategic context. Readers gain eight psychologically grounded countermeasures to price pressure, real-world scripts, decision frameworks, and a leadership blueprint for building a no-discount culture from the ground up. Readers will also discover: <ul> <li>Why most price pressure stems from psychological discomfort and misaligned incentives rather than genuine market forces</li> <li>How to diagnose buyer uncertainty and respond with the appropriate countermeasure for each specific relationship stage</li> <li>Real-world scripts and structured decision frameworks designed for immediate deployment during high-stakes live sales conversations</li> <li>A leadership blueprint for embedding margin protection into sales team culture, training, and compensation structures</li> <li>Strategies for defending price in environments increasingly shaped by digital procurement tools and AI-driven buyer research</li> </ul> Written for both B2B and B2C sales professionals, small and midsize business owners, revenue leaders, CROs, sales managers, and CEOs concerned about margin erosion, Priced to Win&nbsp;delivers a ready-to-deploy operating system for protecting profitability without sacrificing deal volume or buyer relationships.

The Sales Leader's Framework for Closing Deals Without Caving on Price

Priced to Win

A Cheat Sheet to Financial Confidence

Drama Free Finances

Examining the Facts

Consumer Rights and Protections

THE RULES THAT MAKE US 'With the eye of an anthropologist and the clarity of a storyteller, Oliver Sweet helps us see the water we all swim in - the invisible systems that shape our choices, our communities, and even our sense of self. This book doesn't just explain culture; it restores our ability to see it - to notice what we have stopped noticing ... I read it with gratitude and a sense of recognition: this is how deep seeing begins.' Christian Madsbjerg, author of Look and Sensemaking 'Oliver Sweet does something rare: he captures cultural complexity without flattening it into easy answers. The evidence is rigorous, the thinking is nuanced, and the whole thing feels genuinely contemporary.' Rob Scotland, head of brand marketing at Veo 'A must-read for anyone who wants to understand how the world really works.' Erin Meyer, author of The Culture Map 'Anthropology in technicolour - accessible, sharp and unsettling in all the right ways. It reminds us that culture doesn't just describe who we are; it scripts what we believe is possible.' Dr Lollie Mancey, programme director at UCD Innovation Academy Oliver Sweet's book is not only a highly informative read and riotously entertaining, but it's an important book ... It is a brilliant and truthful account of how culture shapes us, and more importantly how it unites us more than divides us.' Chloe Combi, author, speaker, columnist, consultant 'Policy makers, think tankers, businesses, consultants, listen up: Forget "nudge" and "behaviour change" - culture is where it's at!' Professor Martin Holbraad, director of Ethnographic Insights Lab, UCL 'The Rules That Make Us is more than a guide to culture; it's a framework for seeing the systems that shape belief, behaviour, and belonging. What makes it powerful is that it's not just theory - it's lived anthropology, translated into a way of thinking that anyone can use. This book doesn't just describe the world; it helps you understand how to work with it.' Murray Standford, head of anthropology, Coca-Cola

How Culture Shapes the Way We Act, Think, Believe and Buy

The Rules That Make Us

The Psychology of Luxury

Weitere Titel zum Thema