The Psychology of Advertising
Inhalt
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Bibliografische Angaben
Mai 2025, ca. 442 Seiten, Englisch
Taylor and Francis
978-1-032-62131-9