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Promotion de Pâques : Jusqu’au 30.4.2025, profitez d'une réduction de 20 % sur les produits suivants. Code: NEST25
The Psychology of Advertising

The Psychology of Advertising

Contenu

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Informations bibliographiques

mai 2025, env. 484 pages, Anglais
Taylor and Francis
978-1-032-62131-9

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