The Psychology of Advertising
Contenu
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Informations bibliographiques
mai 2025, env. 442 Pages, Anglais
Taylor and Francis
978-1-032-62131-9