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The Psychology Behind Design

A Marketing Perspective

&lt;p&gt;The Symphony Of Equilibrium.- Whispers Of Change: Nudge For The Better.- Without Charlie's Angels, We Can Be Happier: The Comparison Conundrum.- The Bragging Spectrum From Wealth To Altruism: Signaling By Consumption.- Eyes Wide Open: How Visuals Shape Minds.- The Self-Centric Universe: It's All About "Me".- Survival Of The Stingiest: Cognitive Miser.- Logic Of Illogic: Bounded Rationality.- Eyes And Brain See Things Differently: Optical Illusions.- Brain On Guard: Invisible Safety Toolkits For Survival.- The Mystique Of Insufficiency Spell.- Hedonic Alchemy Of Fun &amp;amp; Pleasure.- Hey, Faces Are Super Important! Pay Attention.- The Freudian Footprint: Psychoanalyzing The Objects We Created.&lt;/p&gt;


Human–Computer Interaction Series

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).&nbsp;Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time.Personas&nbsp;have been artefacts of&nbsp;enquiry&nbsp;and praxis since Alan Cooper brought them to mainstream technology design.&nbsp;Yet, their&nbsp;study&nbsp;and emergence across cultures have been little explored –least of all synthesised in a monograph,&nbsp;this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates thehistorical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users&nbsp;is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as&nbsp;interaction design,&nbsp;usability, user experience and co-design.

This book covers key topics regarding the research and creation of personas across cultures for human-computer interaction (HCI).Through empirical cases studies, it examines a breadth of approaches, challenges and reflections on personas deployed in different locales over time. Personas have been artefacts of enquiry and praxis since Alan Cooper brought them to mainstream technology design. Yet, their study and emergence across cultures have been little explored –least of all synthesised in a monograph, this book fills that gap.It consolidates the body of work on persona studies conducted in a variety of locations in India, Brazil, Kyrgyzstan, Namibia, Vietnam, Chile, Mozambique, Malaysia and South Africa, drawing upon two somewhat competing, if complementary methodologies: User-Centred Design and Participatory Design. Rather than prescribing tools, techniques, methods or methodologies, it illustrates the historical versatility and epistemological plasticity of personas in the design of technologies shaped by dominant, situated, inclusive or culturally nuanced representations of people. It draws from the author's extensive knowledge of case studies as well as from his own work to provide examples, reflections and audiovisual illustrations of relevant concepts and issues.&nbsp; Personas Across Cultures: Representing the Next Billion Users is designed for early and seasoned career researchers in HCI who might approach the design of personas across cultures for the first time, and scholars and practitioners in related fields such as interaction design,usability, user experience and co-design.

Representing the Next Billion Users

Personas Across Cultures

A Very British Medical Scandal

The Sleep Room

A Cognitive Approach

Psychological Perspectives on Driving

Unspeakable

Economic Perspectives on Institutions provides an introduction to the economic analysis of institutions, particularly with respect to the core issues of conflict, coordination and inequality, offering an essential synthesis of what we have learnt so far and highlighting the major gaps to be filled. Readers are introduced to some of the best ideas produced in the field of institutional economics and are provided with a critical assessment both of their ability to explain a number of crucial problems and to offer a guide to the choice of the best policies. This book will be essential reading to all those studying and researching in the field of institutional economics.

Economic and social institutions are more and more important in modern economic systems. Efficiency, equity and also economic evolution depend on them. Indeed, since the pioneering analyses of Coase, North and Williamson huge progress has been made in the understanding of the influence of institutions on the working of economic systems. However, institutions are still a rather disregarded topic both in the analysis of economic phenomena and in the design of economic policies. This book offers a critical assessment of the results achieved so far by the various strands of Institutional Economics that paves the way for further improvements.Economic Perspectives on Institutions provides an introduction to the economic analysis of institutions, particularly with respect to the core issues of conflict, coordination and inequality, offering an essential synthesis of what we have learnt so far and highlighting the major gaps to be filled. Readers are introduced to some of the best ideas produced in the field of institutional economics and are provided with a critical assessment both of their ability to explain a number of crucial problems and to offer a guide to the choice of the best policies. This book will be essential reading to all those studying and researching in the field of institutional economics.

Conflict, Coordination, Inequality

Economic Perspectives on Institutions

Jan Drengner&nbsp;und Hans Rück bieten einen umfassenden Überblick über die wissenschaftlichen Grundlagen des Eventmanagements.&nbsp;Dabei definieren sie den&nbsp;bisher in Praxis und Wissenschaft nur unzureichend bestimmten Begriff des „Events“, geben&nbsp;einen Überblick über die Nutzung von Events in modernen Volkswirtschaften und&nbsp;stellen die&nbsp;bei den Teilnehmern solcher Veranstaltungen ablaufenden Prozesse dar. Aufbauend auf diesen Grundlagen erfolgt eine ausführliche und praxisorientierte Erörterung der einzelnen Stufen des Eventmanagementprozesses, einschließlich des Controllings. Da Events mittlerweile eine wichtige Funktion im Rahmen der Kommunikationspolitik von Unternehmen einnehmen, beschäftigt sich ein eigenständiges Kapitel mit den Besonderheiten&nbsp;des Eventmarketings.&nbsp;Die Autoren widmen sich zudem&nbsp;ausgewählten Problemstellungen des Eventmanagements.Der InhaltTheoretische Grundlagen des EventmanagementsVerhaltenswissenschaftliche Grundlagen des EventmanagementsKonzeptionOperative EntscheidungenEventcontrollingEventmarketingAusgewählte Probleme des EventmanagementsProf. Dr. Jan Drengner ist Professor für Dienstleistungsmarketing und -management, insbesondere Events, an der FH Worms. Zuvor war er wissenschaftlicher Mitarbeiter, Assistent und Dozent an der Professur für Marketing und Handelsbetriebslehre der TU Chemnitz. Zusätzlich zu seiner Professur ist er Gesellschafter der Eventreport GbR. Prof. Dr. Hans Rück ist Professor für Marketing und ABWL am Fachbereich Touristik/Verkehrswesen der FH Worms sowie Dekan dieses Fachbereichs. Vorher war er mehrere Jahre als Unternehmensberater für Marketing- und Vertriebsstrategie für Deutsche Bahn AG, DaimlerChrysler AG, Volkswagen AG, Continental AG und andere namhafte Unternehmen tätig.

Jan Drengner&nbsp;und Hans Rück bieten einen umfassenden Überblick über die wissenschaftlichen Grundlagen des Eventmanagements.&nbsp;Dabei definieren sie den&nbsp;bisher in Praxis und Wissenschaft nur unzureichend bestimmten Begriff des „Events“, geben&nbsp;einen Überblick über die Nutzung von Events in modernen Volkswirtschaften und&nbsp;stellen die&nbsp;bei den Teilnehmern solcher Veranstaltungen ablaufenden Prozesse dar. Aufbauend auf diesen Grundlagen erfolgt eine ausführliche und praxisorientierte Erörterung der einzelnen Stufen des Eventmanagementprozesses, einschließlich des Controllings. Da Events mittlerweile eine wichtige Funktion im Rahmen der Kommunikationspolitik von Unternehmen einnehmen, beschäftigt sich ein eigenständiges Kapitel mit den Besonderheiten&nbsp;des Eventmarketings.&nbsp;Die Autoren widmen sich zudem&nbsp;ausgewählten Problemstellungen des Eventmanagements.

Prozesse – Controlling – Marketing

Grundlagen des Eventmanagements

Regional Geology Reviews

Pursuing a new global approach, this unique book provides an updated review of the geology of Iberia and its continental margins from a geodynamic perspective. Owing to its location close to successive plate margins, Iberia has played a pivotal role in the geodynamic evolution of the Gondwanan, Rheic, Pangea, Tethys s.l. and Eurasian plates over the last 600 Ma of Earth’s history. The geological record begins with the amalgamation of Gondwana in the Neoproterozoic, followed by the rifting and spread of the Rheic ocean; its demise, which led to the amalgamation of Pangea in the late Paleozoic; the rifting and spread of several arms of the Neotethys ocean in the Mesozoic Era; and concludes with their ongoing closure, which was responsible for the Alpine orogeny. The significant advances made in the past 20 years have attracted considerable international research interest in the geology of the Iberian Peninsula.  This volume focuses in the Cadomian orogenic cycle and the oldest geological records in the Iberian Peninsula.&nbsp;

Volume 1: General Introduction and Cadomian Cycle

The Geology of Iberia: A Geodynamic Approach

Essays in Social Psychology

Categorization and Complexity in Intergroup Relations

Multiple Social Identities

How to become a Practitioner Psychologist

HOW TO BECOME A HEALTH PSYCHOLOGIST

Mit diesem sechsbändigen Werk erscheint erstmals eine vollständige Edition der Aufsätze und Vorträge Niklas Luhmanns zum Thema Organisation. Die Bände präsentieren schwer auffindbare Texte und bisher unveröffentlichte Materialien. Dieser sechste Band enthält editorische Hinweise der Herausgeber, umfassende Literaturhinweise und Annotationen.

Mit diesem sechsbändigen Werk erscheint erstmals eine vollständige Edition der Aufsätze und Vorträge Niklas Luhmanns zum Thema Organisation. Die Bände präsentieren schwer auffindbare Texte und bisher unveröffentlichte Materialien.&nbsp;Dieser abschließende Band enthält Annotationen, Bibliografie, Register und weitere Hilfsmittel zur Erschließung der Texte. „Ohne Organisation geht es nicht. Mit Organisation geht es auch nicht.“

Niklas Luhmann, 1975

Annotationen und Verzeichnisse

Schriften zur Organisation 6

Case Analyses for Child and Adolescent Disorders

Emotional Security and Conflict in Context: A Developmental Psychopathology Perspective on Youth Adjustment covers the effects of conflict on children. Moving beyond conflict in the family, over 1 billion children are affected by community and political conflict and war, which also has profound and long-lasting implications for development. This book integrates several theoretical models that are central to work in this field, providing a clear review of the literature in a way that systematically and logically flows. In addition, it discusses child development from a developmental psychopathology perspective.Finally, the book integrates perspectives on violence and conflict across the social ecology, as well as several theoretical frameworks that are core to the field.

A Developmental Psychopathology Perspective on Youth Adjustment

Emotional Security and Conflict in Context

The Psychology Behind Design

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Weitere Titel zum Thema