The Power of Two

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which todays companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, its the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.

Juni 1998, ca. 208 Seiten, Jossey-Bass Leadership Series, Englisch
Wiley
978-0-7879-0946-8

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