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Catalogue complet

Giancarlo C: The New Adventures of
Cryptodad

The New Adventures of Cryptodad

The Values of Money in the Digital 21st Century

Entrepreneurship Education as a Catalyst for Economic Development

Educating for Impact

Banking and finance has emerged as a leading sector of the Indian economy. Notwithstanding this, due to its technical nature, the sector has by and large remained outside the purview of the uninitiated readers. The Routledge Handbook of Indian Banking and Finance is devoted to analytical accounts of various aspects of Indian banking and finance and tries to address this vacuum.Written in non-technical language by prominent academics and industry experts, each chapter explores the basic tenets and current challenges within Indian banking and finance across three core areas: institutions, markets, and regulation. Institutions cover issues relating to commercial banks, co-operative banks, technological aspects of banking, mutual funds, insurance, or financial inclusion. Various markets are covered as well, and these include equity, bond, commodities, private equity, forex, money, real estate finance, or alternative assets. The regulatory section addresses the regulation of banking, the risk management practices and norms in the banking sector, insurance, pension funds, the securities market, and the role of government in finance. The chapters provide a comprehensive narrative tracing the evolutionary chronicle of a particular segment of the financial sector while delving into current issues and speculating on the shape of things to come.Offering comprehensive coverage, this book will be a go-to resource for beginners and specialists alike. It will be of interest to those working with corporate finance, banking, finance, economics, business and industry, management and marketing, and banking- and finance-related law.

The Routledge Handbook of Indian Banking and Finance

Who is The Chief Storytelling Officer?If a business doesn’t have one, it’s likely missing the most powerful role in its organization.The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling—but can’t afford a full-time CSO to lead the charge.&nbsp;Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences—and how those same principles can help any business build trust, convert customers, and create lasting brand impact.From clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world—not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy—and strategy into sales.Not ready to hire a Chief Storytelling Officer? It’s time to become one.

Build the Story System That Creates an Undeniable Brand and Fuels Lasting Growth

The Chief Storytelling Officer

Impactful Strategies for Incumbents and Start-Ups

Unlocking the Future of Fintech

Venture Mode: Escape the Administration Trap by Finding and Unleashing Entrepreneurial Leaders

John Paul DeJoria’s journey to becoming a billionaire started in the back seat of his car. Rarely will you find such diversity in a person’s life, business, philanthropy, and philosophy as you will with John Paul DeJoria. His professional journey began when he was homeless, living in a car with his four-year-old son. The drive to create a better life for both of them is what propelled him to unparalleled success. Join him on his journey in the start-up of John Paul Mitchell Systems through the introduction and ultimate sale of Patrón tequila. His unique blend of ethical leadership, social and moral responsibility, and entrepreneurial determination are the reasons he stands out among his peers. Success Unshared Is Failure is not just the title of a book; it is rooted in his beliefs and willingness to inspire others.

Success Unshared Is Failure

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Proven Strategies for Every Step of Your Financial Life

The Wealth Ladder

Discover the timeless secrets to wealth and success with Think and Grow Rich, a groundbreaking work by Napoleon Hill. After 25 years of research and interviews with over 500 of the most prosperous individuals of his era, Hill revealed a proven formula based on mindset and behavior to unlock financial achievement. This updated edition features new insights and inspiring success stories from modern icons, proving that these principles remain powerful tools for anyone ready to transform their life and reach their fullest potential.Key Features: <ul><li>Elegant gold foiling and premium paperback design for a luxurious reading experience</li><li>Classic wealth-building strategies refined through decades of research</li><li>Updated edition includes success stories of contemporary leaders like Bill Gates and Steven Spielberg</li><li>Clear, actionable thirteen-step formula to develop a millionaire mindset</li><li>Practical guidance to set and achieve ambitious personal and financial goals</li></ul>

Timeless Bestseller (Original, Unabridged Classic) Premium Paperback

Penguin Select Classics: Think and Grow Rich

Expertise, Entrepreneurship, Greater Impact

The Public Health Consultant

The Long Wait for the (Gen)AI Innovation Renaissance in Banking and What it Will Take to Finally Make it Happen

Are We There Yet?

The New Adventures of Cryptodad

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