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Catalogue complet

Giancarlo C: The New Adventures of
Cryptodad

The New Adventures of Cryptodad

The Values of Money in the Digital 21st Century

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Entrepreneurship Education as a Catalyst for Economic Development

Educating for Impact

A Plain English Guide to Thinking Globally and Investing Wisely: The life-changing personal finance and investment bestseller

How to Own the World

Practical Lessons for Entrepreneurs and Leaders It’s Not Rocket Science delivers twenty-five real-life lessons from entrepreneur Bill Holmes, who grew a £5 billion global enterprise from a small office above a hair salon. This engaging guide shows readers that success is not about complexity but more resilience, adaptability, and clarity of thought. <ul> <li>Learn essential entrepreneurship lessons</li> <li>Discover specific strategies for growth and market approach</li> <li>Build resilience and adaptability in a changing world</li> <li>Avoid costly mistakes through real-world insights</li> <li>Develop faster communication and decision-making skills</li> </ul> With wit and wisdom from forty years in business, Holmes proves that challenges become opportunities when approached with the right mindset. It’s Not Rocket Science is a must-read for entrepreneurs, leaders, and professionals ready to thrive in today’s dynamic business world.

25 Real-Life Lessons to Help Entrepreneurs Start, Grow, and Lead a Successful Business

It's Not Rocket Science

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

From the Inner City to Billion-Dollar Deals George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. For the son of Cuban immigrants who grew up in a cramped Queens apartment near LaGuardia Airport and nearly flunked out of high school, the climb to the corporate boardroom was anything but obvious. Barrios’s story blends grit, reinvention, and bold bets. He went from a 2nd grader forging a letter from his parents so the nuns wouldn’t expel him to the highest levels of corporate leadership. As WWE’s longtime strategist, he pioneered streaming years before other sports properties caught up and helped make WWE the #1 sports brand on YouTube with over a billion followers. When Vince McMahon abruptly fired him in 2020, Barrios cofounded Isos Capital—and three years later, McMahon called him back. The Cuban kid from Queens had become indispensable. For readers of Shoe Dog, The Hard Thing About Hard Things, and Good to Great, Sometimes Wrong but Never in Doubt offers: <ul><li>A framework for spotting undervalued assets and transforming legacy businesses.</li><li>Hard-won lessons on navigating corporate politics and surviving setbacks.</li><li>A masterclass in disrupting before being disrupted—and betting on conviction when everyone else doubts your vision.</li></ul> This is both an immigrant’s story and a playbook for entrepreneurs and executives seeking to stay ahead of the curve—proof that preparation, persistence, and courage can change everything.

How a Cuban Kid from Queens Transformed Wwe

Sometimes Wrong But Never in Doubt

BRANCH TOMORROW is a wake-up call to an industry stuck in the past. For decades, branches were the heart of banking. Not anymore. The pandemic proved that customers can bank just fine without them-and many now prefer it. This book shows why digital-first isn't a trend. It's the future. Forget nostalgia. This is about survival. Backed by global data and sharp market insights, the authors lay out what it takes to stay relevant-from rethinking branches to embracing AI, mobile wallets, crypto, and beyond. If you're still planning your strategy around foot traffic, you're already behind. Written by Brett King, the thought leader in digital financial services, this book also features contributions from experts in various regions, from China to Latin America. With multiple bestsellers and awards to his name, King brings clarity, credibility, and vision to one of the most pressing transformations in financial services today.

Branch Tomorrow

Pension policy in the UK and US is designed on the assumption that people make informed financial decisions, consistently invest in pensions and manage diverse portfolios. Deviating from this is often deemed irresponsible and irrational. However, this assumption overlooks uncontrollable factors like caring duties, employment breaks or income limitations. Even when individuals act as expected, unpredictable market shifts can hinder long-term planning. This book redefines deviations to "rational behaviour" as logical responses to a dysfunctional system. Challenging existing theoretical discussions and policy approaches, it proposes a fresh perspective on rationality when it comes to financial practices and policy.

Rationality and Resistance in the Financialization of Everyday Life

Rethinking Financial Behaviour

Master the Hidden Rules That Drive Small-Business Growth In The Small-Business Money Game, financial advisor–turned-founder Robinson Aquino shows entrepreneurs how to stop guessing and start winning with their numbers. Through real-world case studies and his Breakpoint Framework, Aquino helps you understand why your business hits growth ceilings and how to break through them. Key takeaways include: <ul> <li>The Moneyball Strategy for data-driven decision-making</li> <li>The Breakpoint Ladder for navigating eight predictable growth plateaus</li> <li>How to build the leadership team that unlocks scale</li> <li>Why financial clarity drives freedom and confidence</li> </ul> Learn how to see your business through a strategic lens, using financial insight to guide every move. Whether you’re just getting started or managing millions in revenue, The Small-Business Money Game gives you the roadmap to sustainable growth and lasting success.

The Hidden Strategies That Turn Survival Into Scale

The Small-Business Money Game

Impactful Strategies for Incumbents and Start-Ups

Unlocking the Future of Fintech

Discover the timeless secrets to wealth and success with Think and Grow Rich, a groundbreaking work by Napoleon Hill. After 25 years of research and interviews with over 500 of the most prosperous individuals of his era, Hill revealed a proven formula based on mindset and behavior to unlock financial achievement. This updated edition features new insights and inspiring success stories from modern icons, proving that these principles remain powerful tools for anyone ready to transform their life and reach their fullest potential.Key Features: <ul><li>Elegant gold foiling and premium paperback design for a luxurious reading experience</li><li>Classic wealth-building strategies refined through decades of research</li><li>Updated edition includes success stories of contemporary leaders like Bill Gates and Steven Spielberg</li><li>Clear, actionable thirteen-step formula to develop a millionaire mindset</li><li>Practical guidance to set and achieve ambitious personal and financial goals</li></ul>

Timeless Bestseller (Original, Unabridged Classic) Premium Paperback

Penguin Select Classics: Think and Grow Rich

THE SECRET OF THE RICH ISN'T A SECRET AT ALL Hailed as the greatest of all inspirational works on personal finance, The Richest Man in Babylon brings together the famous 'Babylonian parables' that have helped countless readers amass wealth and success. This modern classic offers an understanding of, and a solution to, your personal financial problems. Narrated in simple everyday language, these fascinating and informative stories will tell you everything you need to know about thrift, financial planning, and personal wealth. The ancient Babylonians were the first to discover the universal laws of prosperity, and now you can master them too! <ul><li>Timeless financial wisdom: Learn principles that have stood the test of time</li><li>Achieve lasting wealth: Strategies to build and maintain wealth</li><li>Practical advice: Easy-to-understand tips for financial success</li><li>Historical insights: Gain knowledge from ancient Babylonian parables</li><li>Inspiring stories: Motivational tales that encourage smart financial decisions</li></ul>

The Success Secrets of the Ancients Timeless Bestseller (Original, Unabridged Classic) Premium Paperback

Penguin Select Classics: The Richest Man in Babylon

The New Adventures of Cryptodad

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