The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Von:
Katz HelenThe eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Juli 2022, ca. 228 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Juli 2022, ca. 228 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
Weitere Titel der Reihe: Routledge Communication Series
Alle anzeigenSituational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99640-2
ca. 99.00 CHF
erscheint im Februar
Situational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99642-6
ca. 46.90 CHF
erscheint im Februar
Crisis Communications
A Casebook Approach
Taylor and Francis, 2024
978-0-367-89456-6
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Professional Feature Writing
Taylor and Francis, 2023
978-1-03-238079-7
ca. 110.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Political Public Relations
Concepts, Principles, and Applications
Taylor and Francis, 2019
978-1-138-48404-7
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Advertising and Public Relations Law
Taylor and Francis, 2019
978-1-138-48448-1
ca. 150.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Advertising and Public Relations Law
Taylor and Francis, 2019
978-1-138-48446-7
ca. 310.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Advertising Theory
Taylor and Francis, 2019
978-0-8153-8250-8
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Advertising Theory
Taylor and Francis, 2019
978-0-8153-8249-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Public Relations and Social Theory
Key Figures, Concepts and Developments
Taylor and Francis, 2018
978-1-138-28129-5
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Darwinism in the Press
the Evolution of An Idea
Taylor and Francis, 2017
978-1-138-43712-8
ca. 226.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Fund Raising and Public Relations
A Critical Analysis
Taylor and Francis, 2016
978-1-138-97484-5
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
Corporate Communication and Sustainable Development
A Global Perspective
Taylor and Francis, 2026
978-1-032-98362-2
ca. 249.00 CHF
erscheint im Juni
A New Olympic Era
Navigating Socioeconomic, Geopolitical, and Environmental Complexities
Taylor and Francis, 2026
978-1-032-58907-7
ca. 249.00 CHF
erscheint im April
The Wealth Ladder
Proven Strategies for Every Step of Your Financial Life
Random House UK, 2027
978-1-80495-332-7
ca. 22.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Crypto-Capitalism
The New Financial Dystopia
Ingram Publishers Services, 2027
979-8-88890-493-0
ca. 99.00 CHF
erscheint im Januar
Global Trends and Dynamism of China's Agro-Food System
Springer EN, 2026
978-4-431-55596-4
ca. 134.00 CHF
erscheint im September
On Air
The Triumph and Tumult of NPR
Harper Collins, 2026
978-1-4516-5610-7
ca. 19.90 CHF
erscheint im April
Gründet Euch!
Vom ersten Engagement zum erfolgreichen Social Business (AT)
Springer, 2026
978-3-658-14926-0
ca. 28.90 CHF
lieferbar in ca. 20-45 Arbeitstagen
The Scale Imperative
Strategy, Automation, and AI for Scale
Taylor and Francis, 2026
978-1-041-21634-6
ca. 235.00 CHF
erscheint im Mai
Social Theory and Public Relations Research
Applying Habermas in Theory and Practice
Taylor and Francis, 2026
978-0-8153-8736-7
ca. 189.00 CHF
erscheint im Februar
The Scale Imperative
Strategy, Automation, and AI for Scale
Taylor and Francis, 2026
978-1-041-21633-9
ca. 59.50 CHF
erscheint im Mai
Big Brand Marketing
High impact strategies for small businesses
Bloomsbury, 2026
978-1-350-59205-6
ca. 35.50 CHF
erscheint im September
The Public Domain
How to Find & Use Copyright-Free Writings, Music, Art & More
Nolo, 2026
978-1-4133-3346-6
ca. 38.50 CHF
erscheint im Mai

