The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Von:
Katz HelenThe eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Juli 2022, ca. 228 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
Juli 2022, ca. 228 Seiten, Routledge Communication Series, Englisch
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
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