The Media Handbook
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
De:
Katz HelenThe eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
juillet 2022, env. 228 pages, Routledge Communication Series, Anglais
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
juillet 2022, env. 228 pages, Routledge Communication Series, Anglais
Taylor and Francis
978-1-03-200787-8
Taylor and Francis
978-1-03-200787-8
Autres titres de la collection: Routledge Communication Series
Afficher toutSituational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99640-2
env. 99.00 CHF
paraît en mars
Situational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99642-6
env. 46.90 CHF
paraît en mars
Crisis Communications
A Casebook Approach
Taylor and Francis, 2024
978-0-367-89456-6
env. 250.00 CHF
livrable dans env. 10-20 jours
Professional Feature Writing
Taylor and Francis, 2023
978-1-03-238079-7
env. 110.00 CHF
livrable dans env. 10-20 jours
Political Public Relations
Concepts, Principles, and Applications
Taylor and Francis, 2019
978-1-138-48404-7
env. 250.00 CHF
livrable dans env. 10-20 jours
Advertising and Public Relations Law
Taylor and Francis, 2019
978-1-138-48448-1
env. 150.00 CHF
livrable dans env. 10-20 jours
Advertising and Public Relations Law
Taylor and Francis, 2019
978-1-138-48446-7
env. 310.00 CHF
livrable dans env. 10-20 jours
Advertising Theory
Taylor and Francis, 2019
978-0-8153-8250-8
env. 70.00 CHF
livrable dans env. 10-20 jours
Advertising Theory
Taylor and Francis, 2019
978-0-8153-8249-2
env. 250.00 CHF
livrable dans env. 10-20 jours
Public Relations and Social Theory
Key Figures, Concepts and Developments
Taylor and Francis, 2018
978-1-138-28129-5
env. 250.00 CHF
livrable dans env. 10-20 jours
Darwinism in the Press
the Evolution of An Idea
Taylor and Francis, 2017
978-1-138-43712-8
env. 226.00 CHF
livrable dans env. 10-20 jours
Negative Political Advertising
Coming of Age
Taylor and Francis, 2016
978-1-138-97687-0
env. 55.50 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
What Media Classes Really Want to Discuss
A Student Guide
Taylor and Francis, 2026
978-1-138-02443-4
env. 135.00 CHF
paraît en mars
Crypto-Capitalism
The New Financial Dystopia
Ingram Publishers Services, 2027
979-8-88890-493-0
env. 99.00 CHF
paraît en janvier
Effective Marketing and Business Development in Professional Services
Taylor and Francis, 2026
978-1-4724-8410-9
env. 135.00 CHF
paraît en mars
Situational Theory of Problem Solving
Communicative, Cognitive, and Perceptive Bases
Taylor and Francis, 2026
978-0-415-99642-6
env. 46.90 CHF
paraît en mars
Chinese Family Enterprise Governance
Taylor and Francis, 2026
978-0-415-52707-1
env. 169.00 CHF
paraît en mars
Social Types in Nineteenth-Century French Literature and Journalism
The (Un)Making of National Identity in France
Taylor and Francis, 2026
978-1-4724-6160-5
env. 169.00 CHF
paraît en mars
The Political Economy of the European Union’s Emissions Trading System
Taylor and Francis, 2026
978-1-138-83926-7
env. 189.00 CHF
paraît en mars
Differentiation by Design
A Process Roadmap for Distinctive Products and Services
Taylor and Francis, 2026
978-1-138-58514-0
env. 51.50 CHF
paraît en mars
Unlocking Intellectual Capital
Taylor and Francis, 2026
978-0-415-71933-9
env. 165.00 CHF
paraît en mars
Mapping Digital Narrativity
Theory, Design, Practice
Taylor and Francis, 2027
978-1-138-80642-9
env. 156.00 CHF
livrable dans env. 10-20 jours
Global Trends and Dynamism of China's Agro-Food System
Springer EN, 2027
978-4-431-55596-4
env. 134.00 CHF
paraît en février