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The Marketing Book
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The Marketing Book

Herausgegeben von:
Baker, Michael|Hart Susan
Buch (gebunden)ca. 320.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.

April 2016, ca. 678 Seiten, Englisch
Taylor and Francis
978-0-415-70376-5

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