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Mark N: The M²ARK Method

The M²ARK Method

The Relationship-First System for Sales That Last

The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Sales is a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.

A Critical Examination of the Recent Evolution of B2B Sales

SILVER MEDAL - International Top Sales Books Awards 2021
FINALIST - American Bookfest Awards 2021
FINALIST - National Indie Excellence Awards 2021
It's part award-winning novel, part 'how-to', and it's everything you need to know about selling to big business.
The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.
Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?
The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It's an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:A detailed look at the EDVANCE framework
A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
Guiding Stakeholders towards consensus
Gaining early involvement in the Buyer's Journey
Building your personal brand
Guiding your customer to the solution they genuinely need, not the solution they think they want
Harnessing the power of storytelling
Getting the customer to 'sell themselves' on your offering


The Wentworth Prospect is far more than just a great story.
Far more than an award-winning novel.
It's everything you need to know about landing the big deal. 
No part of this book (including cover and companion materials) has been generated with the help of AI.

A novel guide to success in B2B sales

The Wentworth Prospect

'Sharing is Caring'. This well-known saying describes accurately my main motivation for writing this book, in which I've gathered together over a decade's worth of insights from working in the proposal industry. And because Young Professionals are most of the time those in need of great care and guidance, this book does not just provide theoretical knowledge on selected themes but also tackles topics that will be invaluable in supporting professional development. In addition, the book shares suggestions and insights on themes that might not be perceived as technical but are equally important for a successful career in Bid and Proposal Management.

VATIS TSAGUE

A Collection of Selected Articles Based on Over 10 Years of Industry Experience

Proposal Management Insights

Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.

Work With Creators to Generate Authentic and Effective Marketing

B2B Influencer Marketing

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

E-Commerce Growth Strategy

This book helps sales professionals, support teams, process improvement experts, and internal consultants reduce operational complexity to improve sales operations. In addition to proven process methodologies, it discusses how to integrate leading-edge technologies such as Artificial Intelligence (AI), work task mining, digitization, and data governance to reduce process complexity and friction. It is estimated that salespeople spend less than 50% of their time selling products or services. For some organizations, this percentage is as low as 30%. Non-selling time is spent on administrative activities and prospecting for new customers. Administrative activities include sales reporting, expediting orders for different reasons, handling customer inquiries and complaints, training, and working through the many tools, processes, and teams needed to get information or work done. The goal of this book is to show ways to remove administrative work tasks from sellers to increase deal velocity, give back selling time, and reduce lead time from quote to cash. In parallel, the author discusses ways to automate these tasks using automation strategies, including AI for important work tasks such as prospecting, lead management, creating quotes and proposals, preparing and managing customer meetings, and similar work. This book enhances customer, sales, support teams, and stakeholder satisfaction

How to Use Artificial Intelligence and Digitalization Applications to Improve Processes

Sales Support Operations

&lt;div&gt;&lt;p&gt;The demands on companies are changing rapidly due to digitalization. Today's customers want to be served conveniently, directly, solution-oriented and accommodating at all times on all communication channels. Only flexible, fast and innovative sales and service departments will keep the customers willing to change and also get the young "digital natives" on board. This book is about practical agile working principles and methods, with the help of which you can make your sales department more innovative and agile as a bridge to the customer.&lt;/p&gt;&lt;p&gt;On the basis of agile leadership and team principles, you will be provided with custom-fit structures and frameworks to increase the agility of sales teams. How do you successfully implement agile frameworks and methods such as Kanban, Design Thinking, Shopfloor and OKRs in which sales area? Which prerequisites must be created for this? The basis for change is the common understanding and mindset of the decision-makers. The book offers thought models and numerous tips for action. A decisive factor is the strengthening of self-organization and assumption of responsibility through a different understanding of the role of management. Building on this, the book describes practicable agile structures and methods for developing sales and service teams in the direction of transformation and innovation capability.&lt;/p&gt;&lt;p&gt;Target group are managing directors, sales managers, executives, consultants and employees from the areas of service and sales.&lt;/p&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;

Claudia Thonet

Successfully shaping transformation in sales and service

The Agile Sales

Andersweg

Beginne eine spannende Tour de Force, auf der Du dein Potential als Smartseller auf dem großen Spielfeld des Verkaufs auslotest. Als Begleiter auf dem Andersweg zum Erfolg stellen sich zur Seite: eine ganze Menge Fakten, Learnings und Impulse; Guru Gee, das Verkaufsgenie; Henry, der endlich wissen möchte, was er einmal werden soll; und mittendrin Du selbst: Smartseller Zero, mit den ersten Schritten als Captain Future im Verkauf... Im ersten Buch der Reihe »Der Andersweg zum Erfolg« wird auf erfrischende, spannende und unkonventionelle Weise ausgelotet, welches Potential im großen Thema Verkauf steckt - und wie wir als Smartseller unseren persönlichen Andersweg konkret angehen können, von der First Impression-Leadership über die Talentanalyse bis hin zu den ersten Verkaufserfolgen! Wer sich mit den Paradigmenwechseln im Verkauf beschäftigt und verstehen lernt, wie die Alchemie des Verkaufs wirkt, gibt sich selbst die Chance für eine völlig neue Einstellung und entdeckt dabei sein Potential als wahrer Bestseller!

Beginne eine spannende Tour de Force, auf der Du dein Potential als Smartseller auf dem großen Spielfeld des Verkaufs auslotest. Als Begleiter auf dem Andersweg zum Erfolg stellen sich zur Seite: eine ganze Menge Fakten, Learnings und Impulse; Guru Gee, das Verkaufsgenie; Henry, der endlich wissen möchte, was er einmal werden soll; und mittendrin Du selbst: Smartseller Zero, mit den ersten Schritten als Captain Future im Verkauf…

Im ersten Buch der Reihe »Der Andersweg zum Erfolg« wird auf erfrischende, spannende und unkonventionelle Weise ausgelotet, welches Potential im großen Thema Verkauf steckt - und wie wir als Smartseller unseren persönlichen Andersweg konkret angehen können, von der First Impression-Leadership über die Talentanalyse bis hin zu den ersten Verkaufserfolgen! Wer sich mit den Paradigmenwechseln im Verkauf beschäftigt und verstehen lernt, wie die Alchemie des Verkaufs wirkt, gibt sich selbst die Chance für eine völlig neue Einstellung und entdeckt dabei sein Potential als wahrer Bestseller!

Entdecke Dein Potential als Smartseller und starte Deine persönliche Erfolgsgeschichte! I Fakten, Learnings Impulse für erfolgreiche Verkäufer

Most sales books give you ideas. This one gives you standards.

PRECISE Selling isn't about motivation, personality, or clever tactics. It's about what actually changes performance-daily behavior, professional posture, and the discipline to ask when it matters.

Whether you're an SDR, AE, sales leader, or founder building your first sales engine-this is where you start.
From the creator of 20 Days to the Top-rebuilt from the ground up for today's buyers.

This system was built by sales leaders who still do the work. Every week. Hundreds of prospecting conversations. Real buyers. Real resistance. Real outcomes. It's the same playbook that helped one organization grow from $125 million to over $1.2 billion in revenue-not by hiring "better" sellers, but by enforcing better habits.
This is not theory. It's a 20-Day Sprint designed to professionalize your sales process.

Inside, you'll learn:
The 20-Day Sprint - A day-by-day rebuild of your process, from calendar to close.
Posture &amp; Presence - How to open any conversation so prospects treat you like a peer, not a pest, in the first six seconds.
The PRECISE Playbook - The complete framework connecting Posture, PIC Knowledge, and the skills that drive revenue.
The CLEAR Framework - A five-step questioning sequence that uncovers real pain without sounding like an interrogation.
The SHARP Method - How to handle "I need to think about it" and "Just send info" without panic or pressure.
Secure Agreement - How to stop leaving meetings with soft maybes and start locking in real next steps.
Downloadable Call Sheets - Prep tools for cold calls, warm calls, discovery, and presentations.



You'll also confront something less comfortable: what happens when teams train, agree, and then slide back into familiar habits anyway. Because in sales, doing nothing is still a decision-and comfort always shows up in the numbers.

If you adopt the standards inside, results follow. If you don't, nothing changes-and now you'll know exactly why.

20 Days to the Top

PRECISE Selling

Finally, a playbook for leaders of all types on how to build and maintain a relentless focus on the customer into your organization's DNA.

A leadership playbook for making customer experience a core aspect of your business.In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:<ol><li>C.reate a customer experience mindset.</li><li>eX.ceed longterm profit expectations by focusing on both short term and long term profits.</li><li>L.ay out your customer experience strategy creation and stick to it.</li><li>E.mbark on your 90 day get started plan.</li><li>A.nticipate the future by being a customer experience futurist.</li><li>D.on’t forget that employees are customers too.</li><li>E.valuate success and measure what can be measured.</li><li>R.eaffirm the priority - keep CX front and center.</li></ol>Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader!

New Rules for Building A Business Around Today’s Customer

The 8 Laws of Customer-Focused Leadership

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels.
Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

How to Have Conversations and Develop Relationships that Build B2B Business

Executive Engagement Strategies

The M²ARK Method

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