The Innovation Puzzle demystifies why 70-90% of innovations fail and shows you exactly how to beat those odds. Drawing from decades of Fortune 500 experience and academic research, this guide delivers what consultants won't: a honest, practical framework for making innovation actually work. You'll discover the 10 essential pieces every successful innovation needs, from falling in love with your customer to building the right team, from technical excellence to commercial mastery. No theory without practice. No jargon without clarity. Just the proven patterns that separate breakthrough innovations from expensive failures.
Juni 2026, ca. 150 Seiten, Englisch
The Business Puzzles
978-1-929364-38-1
The Business Puzzles
978-1-929364-38-1