Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Selling doesn't have to feel like a betrayal of who you are. What if the most powerful sales strategy was simply telling the truth, consistently, on purpose?

If you've ever closed your laptop after writing a sales email feeling slightly sick about it, you're not alone - and you're not bad at business. You've just been handed the wrong playbook. Selling With Soul throws out the pressure tactics, fake urgency, and manufactured scarcity that modern buyers see through instantly, and replaces them with a method built on something far more durable: trust.

Drawing on real case studies and practical, repeatable frameworks, this book shows small business owners, coaches, freelancers, and creators how to turn their real story, their real voice, and their real values into the strongest sales asset they have - without becoming a different, louder, more "salesy" version of themselves.

What's inside:
<ul>
<li>How to turn your personal story into a strategic sales asset, using a simple five-beat structure</li>
<li>A step-by-step method for finding and protecting your authentic voice across every channel</li>
<li>The three pillars of a brand people actually trust - and how to audit your own</li>
<li>Scripts and templates for sales conversations, objections, price talk, and honest "no" moments</li>
<li>How to turn followers into customers using invitation instead of pressure</li>
<li>A referral and retention system built on real relationships, not gimmicks</li>
<li>How to scale a team without losing the authenticity that built your audience in the first place</li>
<li>A 30-day action plan, a glossary, twenty reflection questions, and dozens of ready-to-use templates</li>
</ul>

Perfect for coaches, consultants, course creators, freelancers, and small business owners who want to grow sales without sacrificing integrity - and who are tired of choosing between "make money" and "stay true to yourself."

This is not soft, feel-good advice. It's a practical, chapter-by-chapter system for building a business that compounds trust into consistent, sustainable sales - one honest conversation at a time.

Selling With Soul

Use Storytelling to Become a Better Public Speaker

How To Speak So Others Listen

To paraphrase Picasso: the good borrow, but the truly great artists steal. The great masters of art earned their reputation for supposedly taking art in entirely new directions – for pioneering new techniques, breaking with tradition and busting norms – but behind almost every famous artwork you can find influence and inspiration artfully ‘stolen’ from elsewhere.Great Artists Steal takes 40 groundbreaking artworks throughout history and shows how in truth they have their roots firmly in the past or in other works. Andy Warhol was famously obsessed with repurposing and repeating famous images from across history, while visual motifs that originated thousands of years ago are still repeated in contemporary art today. Where does ‘stealing’ begin and copying end, and how do ideas, influence and creativity travel across different generations of artists and artworks?From the accidental to the purposeful, the innocent to the malicious, Great Artists Steal looks at all the ways famous artists have begged and borrowed their way to greatness. Whether you’re an art student, enthusiast or novice, this book will provide you with a new perspective on the history of art, and tell some fascinating stories along the way.

How Artists Really Get Their Ideas

Great Artists Steal

YES! You've been selling your whole life. You just may not have been doing it on purpose, and that's why you might not be where you think you should!

Every job interview you've nailed, every skeptical boss you've won over, every idea you've fought for in a room that wasn't ready to hear it - that was sales. And for traditional sellers chasing quotas and commission that's also sales. They both require the discipline of moving people, ideas, and opportunities forward with confidence and intention.
Most people leave that power completely to chance. This book changes that.

Written by Karlyn Kieffer former television anchor, former Chief Diversity Officer at the United States Tennis Association, sales enablement expert and founder of Pro Tip Partners - Wait What? I'm in Sales? is a masterclass in persuasive communication for both traditional sellers and everyone who influences others for a living. Which is... basically... everyone.

Drawing on two decades of high-stakes experience across broadcast journalism, corporate leadership, and sales enablement, Karlyn delivers a unique formula for the way influence works: prepare obsessively, read the room relentlessly, and show up with the kind of presence that makes people lean in before you've finished your first sentence.

Inside, you'll find the ACTION Sales Framework, the Customer Cue Card, and the Interviewer's Mindset. These proprietary tools were built from real results, including compressing enterprise sales cycles by up to 50%. You'll learn why improv training is the most underrated skill in any sales toolkit, how to handle objections without flinching, and why the meritocracy myth - the belief that talent alone determines outcomes - is the single most expensive blind spot a high performer can carry.

This is not a book about becoming someone you're not. It's about recognizing the seller, the communicator, and the closer you already are, and a repeatable system to leverage for success.

Three parts. Fourteen chapters. A career's worth of hard-won insight made immediately usable.

If you've ever walked out of a conversation thinking I should have said that differently, this book is for you.

Like it or not, you're in sales. Now, give it a read, and go close some business!

Wait, What? I'm in Sales?

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

Two Friends and the Catalog That Changed the Sneaker Business Forever

The Book of Eastbay

You built the audience. You created the influence. You became visible. But did you build the wealth?
Rich in Influence, Poor in Affluence: From Insta-Famous to Insta-Wealth examines one of the biggest contradictions of the digital age: we have unprecedented access to visibility, audiences, platforms, and influence, yet visibility alone does not create ownership, equity, or lasting wealth.
Celebrity branding agent, entrepreneur, and author Tephanie Delaney takes readers beyond followers, likes, views, viral moments, and brand deals to ask a more important question: What are you actually building with your influence?
Drawing from more than two decades of experience in branding, business, media, and entrepreneurship, Delaney combines personal experience, cultural history, real-world examples, and plain-English economics to examine the difference between creating value and owning value.
From the economic power of Black culture and the evolution of celebrity endorsements to today's creator economy, Rich in Influence, Poor in Affluence explores what happens when enormous cultural and consumer influence generates wealth without enough of that wealth remaining in the hands of the people helping create it.
Readers are challenged to think differently about personal branding, entrepreneurship, content creation, monetization, intellectual property, audience ownership, revenue, equity, investment, and wealth building. Delaney explains why an audience can be powerful without being an asset, why revenue is not the same as wealth, and why creators and entrepreneurs must begin thinking beyond the next check toward ownership and long-term economic value.
The book also turns deeply personal as Delaney examines her own entrepreneurial journey and the financial lessons that forced her to confront the difference between earning substantial income and building sustainable wealth.
Written in straightforward, accessible language, this book is for entrepreneurs, influencers, content creators, business owners, personal brands, entertainers, and anyone who has ever wondered how to turn visibility and influence into something they can actually own.
Being seen is powerful. Being paid is better. But building something you own can change everything.

Rich in Influence, Poor in Affluence

NEW YORK TIMES BESTSELLER • The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world. Same world. Different beliefs. Different outcomes. The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path. Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality. Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us. Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David: • The Disaster Elevator: change what part of the brain processes the world. • The Memory DeLorean: change the memory. • Stopping Negative Mantras: change the language. • Creating a Neural Tribe: change the sources. • Starting the Wave: change the contagious actions. • Common Texts, Common Action: change the texts. The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world. Same world. Different beliefs. Different outcomes. The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path. Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality. Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us. Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David: • The Disaster Elevator: change what part of the brain processes the world. • The Memory DeLorean: change the memory. • Stopping Negative Mantras: change the language. • Creating a Neural Tribe: change the sources. • Starting the Wave: change the contagious actions. • Common Texts, Common Action: change the texts. The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

The Power of Beliefs

Harriman House Essentials

The Illusion of Choice

"2.5 Billion Heartbeats is not just a leadership book-it is a wake-up call. A reminder that leadership has never been about titles, corner offices, or authority, but about influence, intention, and the posture of our hearts. Every human life is given roughly 2.5 billion heartbeats, and the question this book dares to ask is simple and unsettling: What are you doing with yours? In a world exhausted by pressure, performance, and empty definitions of success, this book challenges us to slow down long enough to remember that "leadership is not what you do to people, but what you awaken within them."

Written for business leaders, parents, spouses, coaches, teachers, and everyday people who shape lives without ever holding a formal title, 2.5 Billion Heartbeats reframes leadership as deeply personal and profoundly human. This is a call to lead at work-but also at home. To understand that "who you are becoming matters more than what you are achieving," and that the way we show up for our families, our teams, and our communities leaves a legacy far beyond numbers or accolades. Through powerful stories, hard truths, and the H.E.A.R.T. leadership model, this book confronts the lie that leadership belongs to a few and boldly declares that "every heartbeat carries influence, and every life leaves a mark."

At its core, this book is an invitation-to live, love, and lead differently. To stop chasing applause and start building trust. To move from burnout to purpose, from control to compassion, from success defined by profit to success defined by people. As the book reminds us, "One day the noise will fade, the titles will disappear, and what will remain is the way you made people feel." 2.5 Billion Heartbeats will challenge you, stir you, and ultimately call you to lead from the heart-starting today, with the life and influence you already have."

2.5 BILLION HEARTBEATS

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Choice Factory

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

Weitere Titel zum Thema