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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

How to use the science of story to motivate and persuade

A Story is a Deal

Are you a sage on the stage--or a guide on the side? Good leaders are one. Great leaders are both.In a market crowded with books about how to tell your story better, Winning Without Persuading offers a breakthrough approach: leadership storytelling built on uncovering the hidden stories that change everything. Esther Choy turns conventional business storytelling on its head, showing that the real power of story in leadership isn't only about spotlighting yourself--it's also about uncovering the overlooked moments, the unseen truths, and the stories waiting inside others that can elevate teams, energize cultures, and drive transformational outcomes.At the heart of Choy's approach is what she calls the T² principle: Transaction × Transformation. Storytelling begins with a goal--to win trust, inspire change, or unlock new opportunities--but its real power lies in what follows. As leaders shift how they see their work, their teams, and themselves, they become more attuned to the hidden stories around them, the unspoken insights that, once surfaced, can reshape everything. Story facilitation isn't just about telling better stories. It's about building a new way of seeing, connecting, and leading

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

HBR's 10 Must Reads

Take your performance to the next level.If you read nothing else on high performance, read these definitive articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you focus on what matters, manage your energy and attention, and achieve extraordinary results.This book will inspire you to: <ul><li>Tap your purpose, wisdom, and love to excel as a leader</li><li>Cultivate habits to help you reach your goals</li><li>Identify and employ your strengths--and develop new ones</li><li>Model resilience and authenticity</li><li>Build a network that supports your growth</li><li>Use your influence to make a positive impact on people--and your organization</li></ul>This Updated and Expanded edition of HBR's 10 Must Reads on High Performance is a highly curated collection of HBR classics alongside new, breakthrough articles. Featuring additional, short-form pieces and a detailed discussion guide, this book will give you and your team the tools you need for sustained success.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

HBR's 10 Must Reads on High Performance, Updated and Expanded

 Anonymous

Finanzierung von appbasierten Logistik-Startups in Deutschland

The art of taking playful risks to fuel creativity, unlock potential and build success

Safe Danger

Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there. To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon seven core principles: Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life. Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.

Theodor König

Grundlagen des Customer Relationship Managements

You already know that books are a valuable resource for learning new skills and gaining better insights in all aspects of your life. The challenge is sorting through the thousands of titles published each year and knowing if a particular book will help you. 100 Best Books for Work and Life is the solution to that problem. The selections in 100 Best Books were chosen by twenty-year publishing veteran Todd Sattersten to help you with both personal and professional pursuits. The twenty-five chapters in 100 Best Books are organized by topic to make it easy to find the books that can help you right now. And each review provides a comprehensive summary with valuable background information for how its teachings can help in all parts of your life. 100 Best Books for Work and Life will help you cut through the clutter and discover the books that are worth your time and will enrich your life.

What They Say, Why They Matter and How They Can Help You

100 Best Books for Work and Life

'Blending behavioural science with real-world insights, Your Next Move is a practical, inspiring guide to navigating career and life transitions with purpose and strategy.' Dr Tomas Chamorro-Premuzic&nbsp; &nbsp; Take control of your future with five proven rules to negotiate life on your terms.&nbsp; &nbsp; In today’s fast changing world, life is more uncertain than ever.¿The old road maps do not seem to work and many people are questioning what success really means. In moments like these, the ability to understand ourselves, define our dreams and negotiate our path forward is not a luxury: it is a necessity. &nbsp; &nbsp; Luckily, Associate Professor of Organisational Behaviour at University College, Dr Sunny Lee, can help you achieve these goals with five essential rules: &nbsp;<ul><li>Rule 1: Own your goals by identifying what success means to you and building a Goal Algorithm to prioritise decisions.&nbsp;</li><li>Rule 2: Master smart give-and-take by learning how to make strategic trade-offs and creating win-win outcomes.&nbsp;</li><li>Rule 3: Leverage your plan B by strengthening alternatives so you can walk away from bad deals without fear.&nbsp;</li><li>Rule 4: Manage ego to win what matters. Stay focused on interests, not pride, using the IRPIR model.&nbsp;</li><li>Rule 5: Play the long game by building trust and relationships that develop over time.&nbsp;</li></ul> Packed with real-life examples and practical exercises you can use immediately, this book is your DIY manual for navigating pay-rise conversations, setting boundaries, planning career moves and much, much more.&nbsp; &nbsp; Turn obstacles into leverage and build a life that works on your terms with Your Next Move.&nbsp;

Five Rules to Negotiate Life on Your Terms

Your Next Move

A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS. 7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others. * Lesson 1: What is influence? * Lesson 2: Conveying the right image * Lesson 3: Becoming a voice of authority * Lesson 4: Speaking the language of influence * Lesson 5: Filtered thinking * Lesson 6: Flexible influencing * Lesson 7: Proven persuasion techniques Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success. ABOUT THE SERIES 7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master Persuasion Basics in 7 Steps

7 Lessons in Persuasion and Influence

This book turns this seemingly difficult chore into a straight-forward process that gently, yet effectively, improves behaviors.

SOUNDVIEW BUSINESS BOOK OF THE YEARControl freaks. Narcissists. Slackers. Cynics.&nbsp; Difficult people are the worst part of a manager's job.This book turns this seemingly difficult chore into a straight-forward process that gently, yet effectively, improves behaviors. It all begins with understanding a core truth: most people actually want to contribute results, not cause headaches. When the manager resets to that fundamental principle, the potential for change can reveal itself in even the most hopeless situations.Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with - and it's your responsibility to do it.&nbsp; The second edition of this classic book for leaders has been fully revised and updated. Since its original publication, there have been dramatic changes with the move to the virtual workplace, the increase of toxic polarization and “unleadable” employees, AI impacts, and Covid-19 moving virtual/remote employees from being a minor niche to mainstream. How do leaders deal with this?&nbsp; Especially, how do they find and deal with “unleadable” remote employees in their organizations. There has also been an increase in workplace toxicity for a myriad of reasons. Whatever the cause, dealing with the problem in the workplace is key. Let Leading the Unleadable show you how.

How to Manage Mavericks, Cynics, Divas, and Other Difficult People

Leading the Unleadable Second Edition

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

You don’t have to win the internet. Be the Obvious Choice instead.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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