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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

Cinema Cultures in Contact

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. This wide-ranging intellectual and media history traces China's emergence as a modern state in which boundaries blur between art and design, education and psychological conditioning. Tracking the parallel development of set design and social engineering from the 1920s to the 1960s, Background Matters examines the concept of huanjing (environment), a neologism introduced at the turn of the twentieth century that evoked heated intellectual debates and inspired frenzied aesthetic experimentation. Weihong Bao shows how efforts to reshape the mind consolidated the idea and art of environment by advancing a new theoretical notion of set design: both as aesthetic organization across film, theater, radio, and television and as social experimentation in worldmaking across geopolitical and transnational contexts. Inventive and breathtaking in scope, this book radically rethinks environment not as an external object but as the nexus of mind, medium, and society.

Set and Design, Mind and Environment

Background Matters: Volume 9

'This book will make you better at your job' - Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision - and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. In The Illusion of Choice, Richard Shotton, author of the acclaimed The Choice Factory, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. In this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. Full of marketing insights, The Illusion of Choice is essential for anyone seeking to understand consumer behaviour. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Illusion of Choice

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Your ideas are good. So why does everyone else's voice carry further in the room?

Most careers don't stall because of missing skills - they stall because of missing clarity. The people who get heard in meetings, trusted with bigger problems, and remembered when a promotion is on the table aren't necessarily the smartest in the room. They're the ones whose thinking is legible: they say what they mean the first time, they listen in a way people can feel, and they know exactly what to say when a conversation gets hard.

The Clarity Advantage is a practical, no-fluff communication guide built for working professionals who are ready to stop being talked over, misread, or overlooked - and start communicating like someone whose input people actively seek out.

Inside, you'll find field-tested language, structures, and scripts for the exact moments that make or break a professional reputation: the meeting you almost didn't speak up in, the feedback conversation you've been avoiding, the email that needs to get a response today, and the disagreement you need to raise without torching the relationship.

Inside you'll learn:

- How to say what you mean the first time - without over-explaining, hedging, or burying your point in paragraph three
- A simple framework for giving feedback that improves performance instead of triggering defensiveness
- How to receive criticism without shutting down, so people keep being honest with you
- Ready-to-use scripts for the difficult conversations most people avoid for months
- How to "manage up" so your boss sees you as someone who solves problems, not someone who creates more work
- The exact structure for speaking up in meetings, even if you're naturally quiet
- How to build influence with people who have no obligation to listen to you
- A 30-day practice plan that turns these skills into instinct, one week at a time

The Clarity Advantage

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Leaders of Influence brings together a rare line up of influential leaders, each writing from the front lines of their own experience. 
No recycled theory. No generic motivation. Just real-world insights on what actually moves people: how trust is earned, how momentum is created, how culture is shaped, and how leaders turn uncertainty into action.
Across these chapters, you will find practical lessons you can use immediately: communicate with precision, respond faster than your competitors, personalise how you lead and how you serve, measure what is working, and refine what is not. 
Because leadership today is not about having the perfect plan. It is about building impact at the pace your world demands.
Whether you lead a team of two or two thousand, this book is your field guide to becoming the person others follow, remember, and choose. 
Because you have impacted them, and inspired them.

Insights to inspirational impact

Leaders of Influence

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Lead Beyond Titles invites readers to move from authority to authentic influence. Drawing on three decades of global leadership experience, PASH reveals how everyday roles can become extraordinary opportunities for impact.At the heart of the book are the Nine Anchors of Leadership-practical principles that help managers build credibility, empathy, and trust, enabling them to inspire commitment, strengthen teams, and lead with purpose beyond position.

Transform Everyday Roles into Extraordinary Impact

Lead Beyond Titles

Your ideas are good enough. Is your conversation letting them win?

Every raise, deal, and promotion is decided in a conversation - not a spreadsheet. Yet most professionals never learn how to open a meeting with authority, pitch an idea so it actually lands, negotiate without flinching, or ask for what they're worth. The Conversation Advantage fixes that, chapter by chapter, with frameworks you can use in your very next meeting.

Written for individual contributors, managers, and founders alike, this practical guide breaks business communication into learnable, repeatable skills - no natural charisma required. Each chapter pairs a clear framework with real dialogue you can adapt, common mistakes to avoid, and a short practice exercise, so you're not just reading about better conversations, you're rehearsing them.

What's inside:

- The pre-conversation checklist top negotiators use before every high-stakes meeting
- A four-part pitch structure that gets decisions instead of "let's circle back"
- How to read the room: the nonverbal signals that reveal what people won't say out loud
- A step-by-step negotiation framework for getting to yes without giving up value
- Exactly how to ask for a raise or promotion - with the evidence, timing, and script
- Networking that never feels transactional, built on genuine follow-up
- The Situation-Behavior-Impact method for feedback people can actually hear
- Leadership conversations that keep teams aligned, honest, and motivated
- Client conversations that build trust instead of just closing deals
- A 30-day practice plan that turns every framework into habit

The Conversation Advantage

Influence rarely fails because of a lack of intelligence, preparation, or expertise.
More often, it falters in subtle moments.
 When pressure enters the room.
 When resistance appears.
 When the conversation becomes more complex than expected.
In those moments, influence is shaped by three elements working together:

Who you are being.
 The clarity you bring.
 And what you choose to do.

This is the foundation of the Be-Do-Influence Framework.

Be 
Influence starts with who you are being. Your ability to stay grounded, aware, and steady in the moment. When your presence is anchored, you don't react to pressure - you hold yourself with clarity and intention.

Clarity
Once you are anchored, influence needs direction. Clarity is what turns presence into movement. It means knowing precisely what you want, where your limits are, what is non-negotiable, and where you are flexible - while also understanding what matters to others.

Do 
Only then does action truly matter. This is where you move conversations forward, make proposals, handle resistance, and shape outcomes - not by pushing or giving in, but by staying steady and leading the direction.

When these three elements work together, influence becomes intentional rather than accidental.

This book offers 52 practical tips to strengthen the three pillars of influence.
They are small, practical tools you can apply in real conversations - whether you are navigating leadership discussions, complex decisions, negotiations, or moments of resistance.
Each tip is designed to be clear, direct, and immediately usable.

Be 
 Developing the inner steadiness that allows you to stay present under pressure. Strengthening self-awareness, emotional regulation, and the ability to show up in conversations with grounded confidence.
Clarity
 Learning how to prepare for important conversations: defining what you want with precision, identifying limits and flexibility, opening conversations effectively, asking questions that reveal what truly matters, and communicating consequences in a way that is firm and respectful.
Do 
Practicing the practical skills that shape real outcomes: holding the line, making clear proposals, trading instead of over-giving, navigating pushback, and guiding conversations forward even when there is tension or competing agendas.

52 Reasons You Don't Move Forward- and How to Fix Them

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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