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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

Celebrated Harvard Kennedy School Professor and behavioral scientist Julia Minson has devoted her career to understanding the psychology of disagreement and its relevance to negotiations, conflict-resolution, and decision-making. In this revolutionary book, Minson reveals the counterintuitive secret to living a life of less drama and more impact How many times have you tried to resolve a dispute by overwhelming someone with a flood of facts, appealing to your counterpart’s emotions, or pointing out the hypocrisy of their arguments only to end up in an even deeper disagreement than when you started? Julia Minson’s two decades of research into the science of disagreement uncovers two insights that can change every disagreement: persuasion doesn’t work nearly as well as we think it does, and displaying receptiveness to opposing views is the key to not only preventing conflict, but also to forging stronger relationships and making better decisions. The science shows that receptive individuals don’t just fight less, they also get more done—they are better negotiators, better peacemakers, and yes, better influencers than the rest of us. Through original research and case studies, How to Disagree Better will show you: <ul><li>Why persuasion doesn’t work as well as you think it does</li><li>How you can reach better conflict outcomes simply by signaling receptiveness</li><li>That disagreeing well is a skill all of us can learn</li><li>How to apply these ideas at home with your partner and kids, as well as at work in your negotiations and decision-making</li></ul> By practicing receptiveness, you’ll see your conflicts soften, your conversations deepen, and your relationships grow stronger. You will create a richer, wiser, kinder life for yourself and for those around you—and you will find them agreeing with you a little more often, too.

How to Disagree Better

'What transforms ordinary words into unforgettable influence? What turns plans into purposeful action? And what allows a leader to inspire not merely obedience, but trust, conviction and lasting change?

The Quiet Power of Influence and Execution, Dr. Aurobindo Ghosh presents a profound exploration of communication, leadership and disciplined execution through the wisdom of thirty extraordinary personalities drawn from ancient epics, spiritual traditions and world history.

From the fearless clarity of Nachiketa to the steadfast grace of Sita, from the moral strength of Rama and Bhishma to the visionary leadership of Gandhi, Abraham Lincoln, Nelson Mandela and Martin Luther King Jr., this book reveals how true persuasion is born not from manipulation, but from integrity, compassion and inner balance.

Structured as a gradual journey of transformation, the book moves from self-mastery to responsible action and finally toward a global vision of ethical leadership. Each chapter uncovers timeless principles of communication, planning, courage, foresight, resilience and purposeful execution that remain deeply relevant in today's personal, professional and organizational life.

The concluding section beautifully connects these timeless teachings with four iconic modern speeches by Martin Luther King Jr., Steve Jobs, Swami Vivekananda and Malala Yousafzai, showing how authentic words continue to shape humanity across generations.

Rich in insight, deeply reflective and rooted in both tradition and modern management thought, this volume is more than a management book. It is a guide to speaking with sincerity, planning with wisdom and acting with conscience.

A luminous addition to Ghosh's Management Series, this work invites readers to rediscover the sacred power

The Quiet Power of Influence and Execution Persuasive Communication for Modern Leadership

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

<div>'Brilliant. A fresh and highly engaging look at how Rome still shapes the world today.' Jonn Elledge 'This book will change the way you think about world history.'&nbsp; Raphael Cormack'Authoritative and engaging.' Subhadra Das'A fascinating and entertaining analysis of how Rome’s propaganda has colonized our collective imaginations.'Eleanor Janega 'Eloquent, well-researched and witty.' David M. Perry How many times a day do you think about the Roman Empire? The general consensus seems to be an awful lot. All Roads Lead to Rome explains why. Rome is more than just a city; it’s an enduring idea, a symbol of identity, power and legitimacy that has shaped the course of history for over 1,500 years. From ancient emperors to modern world leaders, Rome’s influence in building the world we know today is undeniable.&nbsp; In All Roads Lead to Rome, author and historian Rhiannon Garth Jones embarks on a fascinating exploration of how the idea of Rome has been seized by emperors, modern governments, religious leaders and even pop-culture icons. &nbsp; Each chapter examines how Rome’s famous history, politics and mythology have been reimagined through the centuries, and explores how these interpretations continue to shape our modern world. Whether you’re interested in history, contemporary global issues or simply curious about why Rome remains relevant, this book offers a fresh perspective on the lasting significance of one of history’s most famous civilisations.&nbsp; Dive into the history of Rome and its pervasive influence and gain a deeper understanding of the forces shaping the global landscape today.&nbsp;</div>

Why we think of the Roman Empire daily

All Roads Lead to Rome

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

"Andy Stanley's seven essentials come directly from his thoughtful, curious approach to leadership and life. If you want to lead better, read this book." --John C. Maxwell, New York Times bestselling authorGreat is what great does.In What Great Leaders Do, bestselling author Andy Stanley provides leaders with their to-do list. Seven essentials to ensure leaders and their organizations execute with maximum efficiency. These seven essentials will equip you to: <ul><li>Ask the right questions</li><li>Lead yourself well.</li><li>Play to your strengths.</li><li>Differentiate between problems to solve and tensions to manage.</li><li>Leverage your intuition and the intuition of your team.</li></ul>"Leadership is challenging. You want to get it right. I want to help. Specifically, I want to help you become a leader worth following. A leader who goes the distance. Leadership is a wonderful, dangerous gift. You're stuck with it. Go do something great with it." --Andy Stanley

Essential insights that get to the heart of who you want to be as a leader and help you identify the actions that will take you there.

7 Essentials for Enduring Impact

What Great Leaders Do

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

NEW YORK TIMES BESTSELLER • The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world. Same world. Different beliefs. Different outcomes. The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path. Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality. Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us. Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David: • The Disaster Elevator: change what part of the brain processes the world. • The Memory DeLorean: change the memory. • Stopping Negative Mantras: change the language. • Creating a Neural Tribe: change the sources. • Starting the Wave: change the contagious actions. • Common Texts, Common Action: change the texts. The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world. Same world. Different beliefs. Different outcomes. The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path. Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality. Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us. Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David: • The Disaster Elevator: change what part of the brain processes the world. • The Memory DeLorean: change the memory. • Stopping Negative Mantras: change the language. • Creating a Neural Tribe: change the sources. • Starting the Wave: change the contagious actions. • Common Texts, Common Action: change the texts. The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

The Power of Beliefs

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

Leaders of Influence brings together a rare line up of influential leaders, each writing from the front lines of their own experience. 
No recycled theory. No generic motivation. Just real-world insights on what actually moves people: how trust is earned, how momentum is created, how culture is shaped, and how leaders turn uncertainty into action.
Across these chapters, you will find practical lessons you can use immediately: communicate with precision, respond faster than your competitors, personalise how you lead and how you serve, measure what is working, and refine what is not. 
Because leadership today is not about having the perfect plan. It is about building impact at the pace your world demands.
Whether you lead a team of two or two thousand, this book is your field guide to becoming the person others follow, remember, and choose. 
Because you have impacted them, and inspired them.

Insights to inspirational impact

Leaders of Influence

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

Two Friends and the Catalog That Changed the Sneaker Business Forever

The Book of Eastbay

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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