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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last.

Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners.

This book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward.

Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success.

Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks and embracing digital change to unlock new opportunities.

How to Negotiate and Persuade in a Disrupted World

Magnetic Influence

TimeMust-Read Books of 2024IndependentBest Non-Fiction Books 2024MojoBooks of the Year 2024"A vibrant, multifaceted portrait of a music enigma" Guardian"A powerful portrait" Irish Independent"Displays a bracing rigour and an exhilarating curiosity about its subject, coming closer than most to catching up with Mitchell on her lonely road" TimesCelebrated music critic Ann Powers explores the life and career of the legendary Joni Mitchell.What you are about to read is not a standard account of the life and work of Joni Mitchell. Instead, it's a tale of long journeying through a life that changed popular music: of a homesick wanderer forging ahead on routes of her invention, and of me on her trail, heading toward the ringing of her voice.One of the most celebrated artists of her generation, Joni Mitchell has inspired countless musicians and writers, while never stopping still herself.In Travelling,celebrated music critic Ann Powers seeks to understand the paradox of Mitchell - at once both elusive and inviting - through her myriad journeys. Drawing on extensive inter­views with Mitchell's peers and deep archival research, Powers takes readers to rural Canada, charts the course of Mitchell's musical evolution, follows the winding road of Mitchell's collaborations with other greats and explores the loves that fed her songwriting.Kaleidoscopic in scope and intimate in detail, Travellingis a fresh and fascinating addition to the Joni Mitchell corpus - and one that questions whether an artist can ever truly be known to their fans.

On the Path of Joni Mitchell

Travelling

Contemporary Turkey

While there has been a huge expansion of the literature on Turkish political economy and foreign policy in the last decade or so, fewer studies have explored Turkey's engagement with the changing global political economy since 2008 in a holistic manner. Against the backdrop of the debates on the 'rise of the Global South' and the crisis and decline of the US-led Liberal International Order, this book interrogates Turkey's ambitions to increase its regional and global economic, political, and military 'footprint' and the limitations thereof. The volume explores Turkey's economic and political relations with diverse regions and countries, ranging from Latin America to sub-Saharan Africa, post-Brexit Britain to Iran, as well as rising powers India and China. Drawing upon various critical IPE/IR approaches, the book offers a critical perspective, challenging conventional accounts which tend to draw upon and reproduce rigid dichotomies.

Geographies, Regions and Actors in a Changing World Order

Turkey and the Global Political Economy

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

HBR's 10 Must Reads

Bring out their best.If you read nothing else on managing people, read these definitive articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you foster a culture of creativity, collaboration, and mutual respect--where every employee thrives.This book will inspire you to: <ul><li>Create a culture of open communication</li><li>Cultivate trust even on dispersed teams</li><li>Give feedback that helps people learn and grow</li><li>Manage competing priorities</li><li>Motivate and engage your team</li><li>Unleash innovation, energy, and commitment</li></ul>This Updated and Expanded edition of HBR's 10 Must Reads on Managing People is a highly curated collection of HBR classics alongside new, breakthrough articles. Featuring additional, short-form pieces and a detailed discussion guide, this book will give you and your team the tools you need for sustained success.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

HBR's 10 Must Reads on Managing People, Updated and Expanded

Feeling undervalued and frustrated despite your hard work in a male-dominated environment? You're not alone.Many talented women end up leaving the industry and the job they once loved (and studied hard for) because it demands too much struggle to prove their value and does not offer them enough growth and opportunities.In The 5 Keys to Your Potential, Christina Brugger shares science-backed insights and proven approaches for building authentic confidence and achieving success as a woman in male-dominated spaces.Understanding the science behind the 5 keys - confidence, resilience, power, authenticity and care - puts you in control. By uncovering why being undervalued and overlooked happens in the first place, you can free yourself from self-blame and make changes that last - without having to wait for your company to catch up!As a chartered engineer and senior product leader with over a decade of experience in manufacturing, engineering and technology, Christina Brugger deeply understands the challenges women face in male-dominated industries. Her Keys to Impact Academy helps women maximise their impact and advance in their career.

An actionable guide for women in STEM

The 5 Keys to Your Potential

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if: <ul><li>Your calendar's packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul> We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn: <ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul> Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if:<ul><li>Your calendar’s packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul>&nbsp;We’re all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What’s missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn:<ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul>&nbsp;Buckle up, because this book is going to break you out of the routines you’ve accepted as normal, but no longer serve you, so that you can finally live your definition of success.&nbsp;&nbsp;

A Counterintuitive Guide for Humans to Have More by Doing Less

Unhinged Habits

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

How the social organization of Europe and China shaped their divergent economic and political trajectories over the past millennium In the eleventh century, when Europe was still backward and poor, China was a rich and sophisticated civilization. Yet Europe became the birthplace of democracy and the Industrial Revolution, driving the Great Enrichment, while China stagnated until the end of the twentieth century and was always ruled by autocracies. Two Paths to Prosperity traces the emergence of two very different social organizations in premodern China and Europe—the clan and the corporation—showing how they were key factors in the economic and political divergence of these two great civilizations. In this landmark book, three leading economists offer a bold new account of why Europe and China evolved along such different trajectories. In the early Middle Ages, public goods like risk sharing, religious worship, education, and conflict resolution were provided by nonstate organizations in both societies. China increasingly relied on kin-based cooperation within clans, while weaker kinship ties in Europe gave rise to corporations such as guilds, universities, and self-governing towns. Despite performing similar functions, clans and corporations were built on very different principles—with lasting consequences until today. Providing a novel answer to a fundamental question in economic and political history, Two Paths to Prosperity shows how extended kinship in Chinese society facilitated the consolidation of autocracy and hindered innovation and economic development, and how corporations in Europe influenced emerging state institutions and set the stage for the Industrial Revolution.

Culture and Institutions in Europe and China, 1000–2000

Two Paths to Prosperity

Benjamin Sachs

Practical Tools for Building High-Performance Legal Teams

All Rise

Great presentations get ideas approved, secure funding, and drive action. But even experienced professionals fall into common traps that weaken their message and lose their audience. In Presentation Pitfalls, executive communication experts John Polk and Justin Hunsaker reveal the ten traps that cause presentations to fail-and, more importantly, the techniques to avoid them. You'll learn how to craft a compelling narrative, design slides that engage rather than distract, and deliver your message with confidence. Presenters fall into "the Frankenstein Trap" when they cobble slides together without a clear storyline, leaving audiences confused. Or they stumble into "the Lipstick on a Pig Trap," dressing up a weak message with flashy design instead of strengthening the content. Or they trip over "The Just the Facts Trap," believing that data alone is enough to persuade. These missteps-and seven others-can be the difference between winning buy-in and losing your audience. Inside, you'll discover how to: <ul> <li>Tell a clear story</li> <li>Leverage graphics</li> <li>Reduce the noise</li> <li>Present with confidence</li> </ul> Estimates put the corporate waste from ineffective presentations at over $1 billion daily. Don't let your ideas get lost in the shuffle. Whether you're leading a key meeting, presenting to senior leadership, or pitching a new idea, this book gives you the tools you need to get results. John Polk and Justin Hunsaker are on a mission to rid the world of bad presentations and the bad decisions that come with them. Presentation Pitfalls will teach you how to craft compelling presentations that engage to influence and influence to drive action.

10 Traps Business Professionals Fall Into and How to Avoid Them

Presentation Pitfalls

 Anonymous

Finanzierung von appbasierten Logistik-Startups in Deutschland

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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