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The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

From Knowledge to Influence: The Credible Leader's Playbook transforms how leaders think about credibility, trust, and impact. In a world defined by constant change, Dr. George J. McLean helps leaders at every level turn insight into meaningful results. Drawing from his experience as a consultant, professor, and executive advisor, he explores how clarity, consistency, and courage form the foundation of effective leadership.Through real-world lessons, personal anecdotes, and research-based insights, this playbook guides readers, whether seasoned executives or emerging leaders, on how to build trust, navigate disruption, and lead with purpose. From Knowledge to Influence is more than a leadership manual; it is a blueprint for creating lasting impact and elevating the people and organizations you serve.Ideal for professionals, educators, and anyone seeking to lead with authenticity and purpose, this book helps readers build a deeper understanding of what it means to become an influential leader and transform knowledge into measurable impact.

The Credible Leader's Playbook

From Knowledge to Influence

Leaders of Influence brings together a rare line up of influential leaders, each writing from the front lines of their own experience. 
No recycled theory. No generic motivation. Just real-world insights on what actually moves people: how trust is earned, how momentum is created, how culture is shaped, and how leaders turn uncertainty into action.
Across these chapters, you will find practical lessons you can use immediately: communicate with precision, respond faster than your competitors, personalise how you lead and how you serve, measure what is working, and refine what is not. 
Because leadership today is not about having the perfect plan. It is about building impact at the pace your world demands.
Whether you lead a team of two or two thousand, this book is your field guide to becoming the person others follow, remember, and choose. 
Because you have impacted them, and inspired them.

Insights to inspirational impact

Leaders of Influence

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

"This must-have book showcases the heritage and refinement of The Langham's celebrated afternoon tea". –Preneur World Magazine HOME OF THE ORIGINAL AFTERNOON TEAThe Langham holds a unique place in the history of Afternoon Tea. Opened in 1865, it was the first place to move this great Victorian invention from the drawing rooms of the aristocracy and into a refined yet accessible experience, enjoyed in the grand setting of a luxurious hotel.Since then, The Langham’s Afternoon Tea has evolved into an internationally celebrated event, admired for its elegant presentation, culinary creativity and timeless charm. While honouring the traditional elements – fluffy scones, delicate finger sandwiches and exquisitely crafted patisserie – The Langham also embraces innovation. Guests can expect classics with a modern twist, inspired by global flavours and interpreted by world-renowned chefs.The Langham Afternoon Tea Book, curated to reflect the hotel's timeless tradition, local influences and contemporary creativity. Inside, you’ll discover recipes ranging from indulgent creations such as Vanilla &amp; Salted Caramel Millefeuille, Matcha &amp; Apricot Cakes and Rose &amp; Lychee Babas, to refined reimaginings of Custard Creams and Battenberg, as well as approachable favourites including Cucumber &amp; Cream Cheese Sandwiches, Double Dark Chocolate Cookies and The Langham’s signature Scones. The book also offers expert tea-pairing guidance and a comprehensive basics section, providing the essential foundations of perfect patisserie.From London to Langham hotels across the globe, this is a celebration – and an invitation to savour – a taste of history, elegance and culinary excellence, wherever you may be in the world.

The Langham Afternoon Tea Book

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

How people have reimagined the story of the ten plagues of Egypt, from antiquity to our own era of relentless catastrophe People have been telling and retelling stories about disasters for as long as they have been telling stories. One of the oldest of such stories is the ten plagues in the book of Exodus, the series of disasters that forced the Egyptians to liberate the Israelites. These plagues packed enough catastrophe to fill a series of summer blockbusters—rivers of blood, invasions of frogs and insects, mass disease, fiery hail, smothering darkness, and a midnight massacre of the firstborn. The story of the ten plagues resonates today, as we try to make sense of such calamities of modern life as pandemics, climate change, and war. In Disasters of Biblical Proportions, Steven Weitzman explores how people of later ages—artists, writers, activists, philosophers, believers and unbelievers alike—have reshaped the story of the ten plagues to give expression to their own trauma, outrage, guilt, humor, and hope. Tracing the interpretation and retelling of each plague across time and space, Weitzman uncovers how this ancient tale found new meaning among Jews, Christians, and Muslims and continues to shape how people today understand the present and envision the future. Even as it recounts the history of how the ten plagues have been reimagined, Disasters of Biblical Proportions is also a history of people’s search for shelter from the calamities of their own times—and of humanity’s striving for justice, freedom, and redemption.

The Ten Plagues Then, Now, and at the End of the World

Disasters of Biblical Proportions

'This is the kind of book that makes you stop and think, “I wish I had read this years ago.”' –Reader review&nbsp; 'A great compass for understanding your inner drivers and solving your career development' – Reader review&nbsp; 'If you’re feeling lost this book is for you.' – Jo Emerson, The UK’s leading confidence coach NEGOTIATE LIFE ON YOUR OWN TERMS.&nbsp; &nbsp; In today’s fast-changing world, life is more uncertain than ever.¿The old road maps do not seem to work and many people are questioning what success really means. In moments like these, the ability to understand ourselves, define our dreams and negotiate our path forward is not a luxury: it is a necessity. &nbsp; &nbsp; Luckily, Associate Professor of Organisational Behaviour at University College London, Dr Sunny Lee, can help you achieve these goals with five essential rules.&nbsp;Packed with real-life examples and practical exercises you can use immediately, this book is your DIY manual for navigating pay-rise conversations, setting boundaries, planning career moves and much, much more.&nbsp; Turn obstacles into leverage and build a life that works on your terms with Your Next Move.&nbsp; ----------------------------------------------------------------------------- 'Blending behavioural science with real-world insights, Your Next Move is a practical, inspiring guide to navigating career and life transitions with purpose and strategy.' – Dr Tomas Chamorro-Premuzic, bestselling author and organisational psychologist

Five Rules to Negotiate Life on Your Terms

Your Next Move

"2.5 Billion Heartbeats is not just a leadership book-it is a wake-up call. A reminder that leadership has never been about titles, corner offices, or authority, but about influence, intention, and the posture of our hearts. Every human life is given roughly 2.5 billion heartbeats, and the question this book dares to ask is simple and unsettling: What are you doing with yours? In a world exhausted by pressure, performance, and empty definitions of success, this book challenges us to slow down long enough to remember that "leadership is not what you do to people, but what you awaken within them."

Written for business leaders, parents, spouses, coaches, teachers, and everyday people who shape lives without ever holding a formal title, 2.5 Billion Heartbeats reframes leadership as deeply personal and profoundly human. This is a call to lead at work-but also at home. To understand that "who you are becoming matters more than what you are achieving," and that the way we show up for our families, our teams, and our communities leaves a legacy far beyond numbers or accolades. Through powerful stories, hard truths, and the H.E.A.R.T. leadership model, this book confronts the lie that leadership belongs to a few and boldly declares that "every heartbeat carries influence, and every life leaves a mark."

At its core, this book is an invitation-to live, love, and lead differently. To stop chasing applause and start building trust. To move from burnout to purpose, from control to compassion, from success defined by profit to success defined by people. As the book reminds us, "One day the noise will fade, the titles will disappear, and what will remain is the way you made people feel." 2.5 Billion Heartbeats will challenge you, stir you, and ultimately call you to lead from the heart-starting today, with the life and influence you already have."

2.5 BILLION HEARTBEATS

To paraphrase Picasso: the good borrow, but the truly great artists steal. The great masters of art earned their reputation for supposedly taking art in entirely new directions – for pioneering new techniques, breaking with tradition and busting norms – but behind almost every famous artwork you can find influence and inspiration artfully ‘stolen’ from elsewhere.Great Artists Steal takes 40 groundbreaking artworks throughout history and shows how in truth they have their roots firmly in the past or in other works. Andy Warhol was famously obsessed with repurposing and repeating famous images from across history, while visual motifs that originated thousands of years ago are still repeated in contemporary art today. Where does ‘stealing’ begin and copying end, and how do ideas, influence and creativity travel across different generations of artists and artworks?From the accidental to the purposeful, the innocent to the malicious, Great Artists Steal looks at all the ways famous artists have begged and borrowed their way to greatness. Whether you’re an art student, enthusiast or novice, this book will provide you with a new perspective on the history of art, and tell some fascinating stories along the way.

How Artists Really Get Their Ideas

Great Artists Steal

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there. To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon seven core principles: Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life. Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.

The art of taking playful risks to fuel creativity, unlock potential and build success

Safe Danger

Essential guidance for navigating the modern workplace and mastering the communication styles needed to advance at each stage of your career.

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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