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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

The art of taking playful risks to fuel creativity, unlock potential and build success

Safe Danger

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

How to use the science of story to motivate and persuade

A Story is a Deal

Middle East Institute Policy Series

Uses a strategic framework to explain Iran's foreign policy and how Iran might behave in the future.

Strategic Interests, Power and Influence

Decoding Iran’s Foreign Policy

'Blending behavioural science with real-world insights, Your Next Move is a practical, inspiring guide to navigating career and life transitions with purpose and strategy.' Dr Tomas Chamorro-Premuzic&nbsp; &nbsp; Take control of your future with five proven rules to negotiate life on your terms.&nbsp; &nbsp; In today’s fast changing world, life is more uncertain than ever.¿The old road maps do not seem to work and many people are questioning what success really means. In moments like these, the ability to understand ourselves, define our dreams and negotiate our path forward is not a luxury: it is a necessity. &nbsp; &nbsp; Luckily, Associate Professor of Organisational Behaviour at University College, Dr Sunny Lee, can help you achieve these goals with five essential rules: &nbsp;<ul><li>Rule 1: Own your goals by identifying what success means to you and building a Goal Algorithm to prioritise decisions.&nbsp;</li><li>Rule 2: Master smart give-and-take by learning how to make strategic trade-offs and creating win-win outcomes.&nbsp;</li><li>Rule 3: Leverage your plan B by strengthening alternatives so you can walk away from bad deals without fear.&nbsp;</li><li>Rule 4: Manage ego to win what matters. Stay focused on interests, not pride, using the IRPIR model.&nbsp;</li><li>Rule 5: Play the long game by building trust and relationships that develop over time.&nbsp;</li></ul> Packed with real-life examples and practical exercises you can use immediately, this book is your DIY manual for navigating pay-rise conversations, setting boundaries, planning career moves and much, much more.&nbsp; &nbsp; Turn obstacles into leverage and build a life that works on your terms with Your Next Move.&nbsp;

Five Rules to Negotiate Life on Your Terms

Your Next Move

How to Make Sense of a Complex Future

The AI Paradox

You're doing excellent work -- but somehow, you're still not advancing.Too many talented women in STEM leave careers they once loved -- not because they aren't good enough, but because nobody taught them the unwritten rules.Through the story of a mentor and mentee making their way in a male-dominated world, Christina Brugger shares science-backed insights and practical tools for getting heard, recognized and promoted.Understanding the science behind the 5 keys -- confidence, resilience, power, authenticity and care -- puts you in control. When you understand why you get overlooked, you stop blaming yourself and make changes that last -- without becoming someone you're not.

An actionable guide for women in STEM

The 5 Keys to Your Potential

Author, curator and podcaster Bruno Giussani was the European director and global curator of the TED conferences for two decades (2005-24). In 
 Our Minds Under Siege,
 the specialist of digital culture writes about the "technologies of influence" and their social and political implications. In a world saturated with information, social media, artificial intelligence and strategies of cognitive influence, our capacity for thinking clearly and understanding reality is itself under threat. It is no longer only about disinformation and fake news: these technologies capture our attention, appropriate our data, analyze and exploit our emotions and challenge our autonomy of thought.
 Giussani decrypts how AI and other algorithmic technologies work and what their impacts are. He explains the nature of the relationship that is developing between us and these machines and the economic and power structures in which they exist. And he offers guidance to resisting against this technological takeover and for us to become competent users of AI without being used by it.

How to Avoid Being Manipulated in the Age of Artificial Intelligence

Our Minds Under Siege

If you're struggling to sell sustainability to boards, clients and teams, this book will show you how to go from merely conveying facts and data to influencing others to co-create new futures.

How to make sustainability irresistible

The Good Communicator

&lt;p&gt;&lt;strong&gt;Discover your potential with 99 prompts designed to lift you up and strengthen the skills to help land your next great career opportunity.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Whether you’ve been laid off, are actively seeking a career change, or are completely new to the job market, this guided journal is for you. The ninety-nine prompts in this journal will inspire you on the path to your new job, to explore your passions and prospects, and to use what you learn about yourself to take action. You’ll dive deep into topics like:&lt;/p&gt;
&lt;p&gt;Introspection, Goal Setting, Exploration, and Dream Job—to define what you &lt;em&gt;want and need&lt;/em&gt; from your next role.&lt;/p&gt;
&lt;p&gt;Resume Building, Interview Skills, and Connection—to build the &lt;em&gt;skills&lt;/em&gt; to land it.&lt;/p&gt;
&lt;p&gt;Motivation, Confidence, Gratitude, and Adaptability—to &lt;em&gt;keep you moving&lt;/em&gt; toward your goals.&lt;/p&gt;
&lt;p&gt;Filled with tips, tools, and practices for making the most of your search, and hard-won guidance from someone who’s been there, &lt;em&gt;Your Next Big Career Move&lt;/em&gt; is here to help you land your next job—one you can’t wait to start—in record time.&amp;#xa0;&lt;/p&gt;

Cara Bedick

A Guided Journal for Job Seekers

Your Next Big Career Move

"The economic case for self-interest at the outer limits of being morally good. Modern life is an exercise in discomfort. In the face of endless injustice, how much selfishness is permissible? How do we square suffering elsewhere with our hope to thrive at home? How does one strive for the greater good while guarding one's personal interests? The Price of Our Values argues that the answers to these questions are economic: by weighing our sense of the personal costs associated with the outer limits of our moral beliefs. These tradeoffs-the want to be good, the personal costs of being good, and the points at which people abandon goodness due to its costs-are somewhat unsettling. But as economists Augustin Landier and David Thesmar show, they are highly predictable, even justified. Our values guide us, but we are also forced to consider economic costs to settle decisions. The Price of Our Values is an economic reckoning with the universal unease of contemporary moral life. Wielding insights from the philosophical founders of the field, Landier and Thesmar provide frameworks for thinking about the place of values-justice, freedom, beauty- in the decisions of modern life. They do so in terms that seek to be consistent with both our good intentions and their limits"--

The Economic Limits of Moral Life

The Price of Our Values

Capstone Classics

DISCOVER PROVEN STRATEGIES FOR SUCCESS An icon of motivational and self-help literature, How to Win Friends and Influence People offers time-tested principles for confidence, influence, and relationship-building. Dale Carnegie's grounded and straightforward techniques, based on keen observations of human nature, show you how to be more persuasive and relatable, moving people toward your point of view without being annoying or pushy. Join the millions of people who have been inspired by Carnegie's book to fulfil their potential and achieve their goals.

How to Win Friends and Influence People

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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