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The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last.Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners.This book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward.Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success.Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks and embracing digital change to unlock new opportunities.

How to Negotiate and Persuade in a Disrupted World

Magnetic Influence

NEW YORK TIMES BESTSELLER • The internationally bestselling author of The Happiness Advantage and Big Potential illuminates how harnessing our beliefs can influence our success in the real world. Same world. Different beliefs. Different outcomes. The greatest predictor of your future is the beliefs you hold about the world. In this extraordinary book, world-renowned researcher and author Shawn Achor illuminates how beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path. Drawing on two decades of research, as well as his work with NASA, the NFL, and over a third of the Fortune 100 companies, Shawn has discovered that the predictive power of beliefs has increased significantly. Beliefs about ourselves, money, the world, politics, faith, and work do more than shape the lens through which we see the world. They shape what happens next. Scientifically speaking, beliefs don’t just reflect reality. Beliefs bend reality. Unfortunately, our beliefs can be empowering or they can be destructive. During what Achor calls the Great Drift, we have seen the staggering rise of the Four Horsemen of the Modern World: burnout, anxiety, loneliness, and depression. We are underperforming our true potential. But there is hope. Stunning new research in this book reveals the seven most predictive “core beliefs” that alter our future health, success, wealth, and education. Scientifically, these core beliefs take the cap off our potential, enrich us, strengthen us, and heal us. Shawn explores the six main ways of changing your and others’ beliefs using research-based strategies he has tested everywhere from Wall Street to impoverished schools in Africa, from Camp Pendleton to Camp David: • The Disaster Elevator: change what part of the brain processes the world. • The Memory DeLorean: change the memory. • Stopping Negative Mantras: change the language. • Creating a Neural Tribe: change the sources. • Starting the Wave: change the contagious actions. • Common Texts, Common Action: change the texts. The Power of Beliefs shows how seven core beliefs predict your present, bend the probability of future success, and, in the modern world, are the key to creating a better life for you and for others.

How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

The Power of Beliefs

Master the Art of Story SellingSuccess demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable. Storytelling is not just an art—it’s a science rooted in brain chemistry.Story Selling explores how to activate the six key brain chemicals—Adrenaline, Endorphins, Dopamine, Serotonin, Oxytocin, and Cortisol—through strategic storytelling. Drawing from decades of research and speaking experience, Dan Clark reveals how to discover, structure, and deliver stories that resonate deeply and move people to action.More than a guide to public speaking, Story Selling is a blueprint for influence. Whether closing deals, inspiring teams, or building trust, the right story, told well, becomes a leader’s most powerful tool.Story Selling transforms speakers into storytellers—and storytellers into unforgettable leaders.

How to 5x Your Value, 10x Your Influence, and Turn Your Words Into Wealth

Story Selling

Harriman House Essentials

The Illusion of Choice

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

Two Friends and the Catalog That Changed the Sneaker Business Forever

The Book of Eastbay

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Influence rarely fails because of a lack of intelligence, preparation, or expertise.
More often, it falters in subtle moments.
 When pressure enters the room.
 When resistance appears.
 When the conversation becomes more complex than expected.
In those moments, influence is shaped by three elements working together:

Who you are being.
 The clarity you bring.
 And what you choose to do.

This is the foundation of the Be-Do-Influence Framework.

Be 
Influence starts with who you are being. Your ability to stay grounded, aware, and steady in the moment. When your presence is anchored, you don't react to pressure - you hold yourself with clarity and intention.

Clarity
Once you are anchored, influence needs direction. Clarity is what turns presence into movement. It means knowing precisely what you want, where your limits are, what is non-negotiable, and where you are flexible - while also understanding what matters to others.

Do 
Only then does action truly matter. This is where you move conversations forward, make proposals, handle resistance, and shape outcomes - not by pushing or giving in, but by staying steady and leading the direction.

When these three elements work together, influence becomes intentional rather than accidental.

This book offers 52 practical tips to strengthen the three pillars of influence.
They are small, practical tools you can apply in real conversations - whether you are navigating leadership discussions, complex decisions, negotiations, or moments of resistance.
Each tip is designed to be clear, direct, and immediately usable.

Be 
 Developing the inner steadiness that allows you to stay present under pressure. Strengthening self-awareness, emotional regulation, and the ability to show up in conversations with grounded confidence.
Clarity
 Learning how to prepare for important conversations: defining what you want with precision, identifying limits and flexibility, opening conversations effectively, asking questions that reveal what truly matters, and communicating consequences in a way that is firm and respectful.
Do 
Practicing the practical skills that shape real outcomes: holding the line, making clear proposals, trading instead of over-giving, navigating pushback, and guiding conversations forward even when there is tension or competing agendas.

52 Reasons You Don't Move Forward- and How to Fix Them

Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we're willing to do to get there. To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon seven core principles: Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life. Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you'll be better prepared to take important risks when the opportunities arise.

The art of taking playful risks to fuel creativity, unlock potential and build success

Safe Danger

By the New York Times’s Global Economics Correspondent, an extraordinary journey to understand the worldwide supply chain—exposing both the fascinating pathways of manufacturing and transportation that bring products to your doorstep, and the ruthless business logic that has left local communities at the mercy of a complex and fragile network for their basic necessities."A tale that will change how you look at the world."&nbsp;—Mark LeibovichNamed a Best Book of the Year by Foreign Policy and The Aspen Institute * Longlisted for the Porchlight Business Book AwardHow does the wealthiest country on earth run out of protective gear in the middle of a public health catastrophe? How do its parents find themselves unable to locate crucially needed infant formula? How do its largest companies spend billions of dollars making cars that no one can drive for a lack of chips?The last few years have radically highlighted the intricacy and fragility of the global supply chain. Enormous ships were stuck at sea, warehouses overflowed, and delivery trucks stalled. The result was a scarcity of everything from breakfast cereal to medical devices, from frivolous goods to lifesaving necessities. And while the scale of the pandemic shock was unprecedented, it underscored the troubling reality that this system built on Just in Time principles was fundamentally at risk of descending into chaos all along. And it still is. Sabotaged by financial interests, a loss of transparency in markets, and worsening working conditions for the people tasked with keeping the gears turning, our global supply chain has become perpetually on the brink of collapse.In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes readers deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains. Through their stories, Goodman weaves a powerful argument for reforming a supply chain to become truly reliable and resilient, demanding a radical redrawing of the bargain between labor and shareholder interests, and deeper attention paid to how we get the things we need.From one of the most respected voices in economic journalism working today, How the World Ran Out of Everything is a fiercely smart, deeply informative look at how our supply chain operates, and why its reform is crucial—not only to avoid dysfunction in our day to day lives, but to protect the fate of our global fortunes.&nbsp;This riveting work of economic journalism breaks down the complexities of modern globalization and reveals: <ul><li>The Just in Time Fallacy: Discover how a sensible manufacturing philosophy was twisted to prioritize shareholder interests over resilience, setting the stage for global shortages and widespread inflation.</li><li>Human Cost of Efficiency: Journey from factories in Asia to the highways of the Great Plains and meet the human players—from truck drivers to railroad workers—exploited to keep the gears of commerce turning.</li><li>Monopoly Power and Price Hikes: Investigate how decades of deregulation allowed a few monopolistic companies to dominate key industries, engineering scarcity to boost profits during a worldwide catastrophe.</li><li>The Future of the Supply Chain: Explore the urgent arguments for reforming the system through reshoring and nearshoring to build a more reliable and resilient network for the things we need.</li></ul>

Inside the Global Supply Chain

How the World Ran Out of Everything

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

"2.5 Billion Heartbeats is not just a leadership book-it is a wake-up call. A reminder that leadership has never been about titles, corner offices, or authority, but about influence, intention, and the posture of our hearts. Every human life is given roughly 2.5 billion heartbeats, and the question this book dares to ask is simple and unsettling: What are you doing with yours? In a world exhausted by pressure, performance, and empty definitions of success, this book challenges us to slow down long enough to remember that "leadership is not what you do to people, but what you awaken within them."

Written for business leaders, parents, spouses, coaches, teachers, and everyday people who shape lives without ever holding a formal title, 2.5 Billion Heartbeats reframes leadership as deeply personal and profoundly human. This is a call to lead at work-but also at home. To understand that "who you are becoming matters more than what you are achieving," and that the way we show up for our families, our teams, and our communities leaves a legacy far beyond numbers or accolades. Through powerful stories, hard truths, and the H.E.A.R.T. leadership model, this book confronts the lie that leadership belongs to a few and boldly declares that "every heartbeat carries influence, and every life leaves a mark."

At its core, this book is an invitation-to live, love, and lead differently. To stop chasing applause and start building trust. To move from burnout to purpose, from control to compassion, from success defined by profit to success defined by people. As the book reminds us, "One day the noise will fade, the titles will disappear, and what will remain is the way you made people feel." 2.5 Billion Heartbeats will challenge you, stir you, and ultimately call you to lead from the heart-starting today, with the life and influence you already have."

2.5 BILLION HEARTBEATS

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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