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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

How the social organization of Europe and China shaped their divergent economic and political trajectories over the past millennium In the eleventh century, when Europe was still backward and poor, China was a rich and sophisticated civilization. Yet Europe became the birthplace of democracy and the Industrial Revolution, driving the Great Enrichment, while China stagnated until the end of the twentieth century and was always ruled by autocracies. Two Paths to Prosperity traces the emergence of two very different social organizations in premodern China and Europe--the clan and the corporation--showing how they were key factors in the economic and political divergence of these two great civilizations. In this landmark book, three leading economists offer a bold new account of why Europe and China evolved along such different trajectories. In the early Middle Ages, public goods like risk sharing, religious worship, education, and conflict resolution were provided by nonstate organizations in both societies. China increasingly relied on kin-based cooperation within clans, while weaker kinship ties in Europe gave rise to corporations such as guilds, universities, and self-governing towns. Despite performing similar functions, clans and corporations were built on very different principles--with lasting consequences until today. Providing a novel answer to a fundamental question in economic and political history, Two Paths to Prosperity shows how extended kinship in Chinese society facilitated the consolidation of autocracy and hindered innovation and economic development, and how corporations in Europe influenced emerging state institutions and set the stage for the Industrial Revolution.

Culture and Institutions in Europe and China, 1000–2000

Two Paths to Prosperity

“Schlink knows how to tell a gripping yarn . . . [The Granddaughter] is a rewarding and wonderfully readable novel.” —The Guardian“A brilliant dissection of a fragmented nation in which a glimmer of hope relieves a somber but wholly memorable tale.” —Kirkus (starred review)From the bestselling author of The Reader, a striking exploration of the past, told through the story of a German bookseller’s attempt to connect with his radicalized granddaughter.It is only after the sudden death of his wife, Birgit, that Kaspar discovers the price she paid years earlier when she fled East Germany to join him: she had to abandon her baby. Shattered by grief, yet animated by a new hope, Kaspar closes up his bookshop in present day Berlin and sets off to find her lost child in the east.His search leads him to a rural community of neo-Nazis, intent on reclaiming and settling ancestral lands to the East. Among them, Kaspar encounters Svenja, a woman whose eyes, hair, and even voice remind him of Birgit. Beside her is a red-haired, slouching, fifteen-year-old girl. His granddaughter? Their worlds could not be more different— an ideological gulf of mistrust yawns between them— but he is determined to accept her as his own.More than twenty-five years after The Reader, Bernhard Schlink once again offers a masterfully gripping novel that powerfully probes the past’s role in contemporary life, transporting us from the divided Germany of the 1960s to modern day Australia, and asking what unites or separates us.Translated from the German by Charlotte Collins

A Novel

The Granddaughter

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Master the Art of Story SellingSuccess demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable. Storytelling is not just an art—it’s a science rooted in brain chemistry.Story Selling explores how to activate the six key brain chemicals—Adrenaline, Endorphins, Dopamine, Serotonin, Oxytocin, and Cortisol—through strategic storytelling. Drawing from decades of research and speaking experience, Dan Clark reveals how to discover, structure, and deliver stories that resonate deeply and move people to action.More than a guide to public speaking, Story Selling is a blueprint for influence. Whether closing deals, inspiring teams, or building trust, the right story, told well, becomes a leader’s most powerful tool.Story Selling transforms speakers into storytellers—and storytellers into unforgettable leaders.

How to 5x Your Value, 10x Your Influence, and Turn Your Words Into Wealth

Story Selling

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

'This book will make you better at your job' - Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision - and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. In The Illusion of Choice, Richard Shotton, author of the acclaimed The Choice Factory, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. In this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. Full of marketing insights, The Illusion of Choice is essential for anyone seeking to understand consumer behaviour. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Illusion of Choice

Lead Beyond Titles invites readers to move from authority to authentic influence. Drawing on three decades of global leadership experience, PASH reveals how everyday roles can become extraordinary opportunities for impact.At the heart of the book are the Nine Anchors of Leadership-practical principles that help managers build credibility, empathy, and trust, enabling them to inspire commitment, strengthen teams, and lead with purpose beyond position.

Transform Everyday Roles into Extraordinary Impact

Lead Beyond Titles

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Leaders of Influence brings together a rare line up of influential leaders, each writing from the front lines of their own experience. 
No recycled theory. No generic motivation. Just real-world insights on what actually moves people: how trust is earned, how momentum is created, how culture is shaped, and how leaders turn uncertainty into action.
Across these chapters, you will find practical lessons you can use immediately: communicate with precision, respond faster than your competitors, personalise how you lead and how you serve, measure what is working, and refine what is not. 
Because leadership today is not about having the perfect plan. It is about building impact at the pace your world demands.
Whether you lead a team of two or two thousand, this book is your field guide to becoming the person others follow, remember, and choose. 
Because you have impacted them, and inspired them.

Insights to inspirational impact

Leaders of Influence

THE GROUNDBREAKING GUIDE TO DECODING THE HIDDEN LANGUAGE OF MODERN LIFE Why do some people command attention the moment they walk into a room while others go unnoticed? What if you could spot the hidden dynamics that shape every conversation, meeting and negotiation?In How to Read the Room, bestselling author and behavioural scientist Pamela Meyer combines cutting-edge research with techniques inspired by intelligence agencies to teach you how to read people with confidence. Her practical four-step framework reveals how to recognise power shifts, uncover hidden motivations, build trust and understand what people are really communicating. Whether you're pitching an idea, interviewing for a job, leading a team or navigating everyday relationships, you'll learn to see what others miss, respond with greater influence and make better decisions.When you can read the room, you can change the outcome.'A book that will help you listen and be heard more' - Daniel H. Pink 'A delightfully useful guide to understanding the people in your orbit' - Adam Grant

How To Read The Room

Your ideas are good enough. Is your conversation letting them win?

Every raise, deal, and promotion is decided in a conversation - not a spreadsheet. Yet most professionals never learn how to open a meeting with authority, pitch an idea so it actually lands, negotiate without flinching, or ask for what they're worth. The Conversation Advantage fixes that, chapter by chapter, with frameworks you can use in your very next meeting.

Written for individual contributors, managers, and founders alike, this practical guide breaks business communication into learnable, repeatable skills - no natural charisma required. Each chapter pairs a clear framework with real dialogue you can adapt, common mistakes to avoid, and a short practice exercise, so you're not just reading about better conversations, you're rehearsing them.

What's inside:

- The pre-conversation checklist top negotiators use before every high-stakes meeting
- A four-part pitch structure that gets decisions instead of "let's circle back"
- How to read the room: the nonverbal signals that reveal what people won't say out loud
- A step-by-step negotiation framework for getting to yes without giving up value
- Exactly how to ask for a raise or promotion - with the evidence, timing, and script
- Networking that never feels transactional, built on genuine follow-up
- The Situation-Behavior-Impact method for feedback people can actually hear
- Leadership conversations that keep teams aligned, honest, and motivated
- Client conversations that build trust instead of just closing deals
- A 30-day practice plan that turns every framework into habit

The Conversation Advantage

Leadership isn't about being the loudest voice in the room. It's about being the steady one when everyone else is looking for direction.In The Quiet Professional: Leadership, Excellence, and the Art of the Pivot, retired law enforcement sergeant David Ratner draws on more than 28 years of leadership in high-stakes environments to reveal what truly separates exceptional leaders from everyone else. Co-authored with James Snow, this practical and deeply personal book explores the habits, mindset, and character required to lead with humility, integrity, and unwavering purpose.From critical incidents and split-second decisions to mentoring future leaders and rebuilding identity after retirement, Ratner demonstrates that the best leaders rarely seek attention-they earn trust through consistency, competence, and service.Inside you'll discover how to: <ul><li>Lead with influence rather than authority.</li><li>Make difficult decisions with confidence, even when information is incomplete.</li><li>Build a culture where excellence becomes contagious.</li><li>Develop resilient teams that thrive under pressure.</li><li>Navigate criticism, failure, and uncertainty without losing your mission.</li><li>Reinvent yourself when one chapter of life ends and another begins.</li><li>Create a legacy measured not by titles or rank, but by the people you develop.</li></ul>Filled with real-world stories, practical leadership lessons, and timeless principles, The Quiet Professional is written for leaders at every level-from law enforcement, military, and first responders to business executives, educators, coaches, and anyone responsible for guiding others through challenge and change.Whether you're leading an organization, a team, or your own family, this book will challenge you to pursue excellence, embrace humility, and understand that true leadership is often at its most powerful when it is practiced quietly.Because rank is temporary. Character is permanent. And the quiet professional leaves a legacy that speaks long after the uniform comes off.

Leadership, Excellence, and the Art of the Pivot

The Quiet Professional

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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