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Uju Ogu

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

A Meta-Analysis of Existing Literature and Public Data

For the first time ever, one of the world's most iconic business leaders shares the story of his remarkable life and career.Ken Chenault has lived his life at the confluence of the historical forces that have shaped modern America, keenly aware of both the burdens of its past and the dynamic potential of its future. Born in 1951, when segregation was still inscribed in the laws of the land, he ascended to the peak of corporate America over the course of the next fifty years. In his thoughtful and wide-ranging memoir, Chenault reflects on his personal journey, the mentors who shaped him, and his lifelong quest to realize his own potential and make a meaningful difference in people's lives. Equal to the Task is a classic American story for our times.After joining American Express, Chenault steadily worked his way up to the very top. He led the company for almost two decades, driving market-leading innovations, before stepping down and making another surprising life choice. Eschewing the more traditional roles for former CEOs, he joined a dynamic venture capital firm, seeking to help build enduring companies that leverage technology for both profit and purpose. Over the past years, he has continued to be a steady voice of moral clarity in the public and private sectors."In these pages, I share how I managed the opportunities and challenges encountered over the course of my life and career. In doing so, I hope to convey the values I hold most dear. Values passed down to me by my ancestors, my parents, my teachers, my heroes, and my mentors. These values have guided me throughout my journey, and I consider them pivotal to meeting these extraordinary times as my country wrestles with its own identity, its future, and its role in the 21st century."

A Leadership Memoir

Equal to the Task

Pray for your future husband now (even if you haven't met him yet!) so you can enjoy a godly and fulfilling marriage.It's not too soon to start praying for your husband! If you're a woman single and waiting, in the midst of dating, or on her way to the altar--this guided prayer journal from author and podcaster Christian Bevere, provides a space to bless your future husband and prayerfully prepare for your marriage.When all her friends were getting engaged and she felt her options had run out, Christian Bevere turned to a new way to wait with expectation and date with a vision--praying for her future husband. By turning to God with her dreams, doubts, and decisions--she found a tangible hope navigating singleness and a powerful tool for a coming marriage. That same method you can use now!With the insights she gained from those precious prayers, she offers this valuable resource for women to use in the weeks, months, or even years before the wedding day.The Dear Future Husband Prayer Journal includes: <ul><li>Prompts and topics for interceding over your future marriage and spouse</li><li>Encouragement for authentically drawing near to God in the waiting season</li><li>Sample prayers to inspire and lead your own for your future husband</li><li>Interactive quizzes, talking points, and date-night adventures to use after you're married</li><li>Wisdom for preparing for the marriage you're praying for</li><li>Dedicated journal space to write letters to your future husband and your wedding vows</li></ul> A perfect gift for young women, those who are dating, or those newly engaged--wherever you find yourself on the dating and marriage journey--these beautiful journal pages will help you intercede for your future husband now and watch the blessings God unveils along the way.

A Journaling Devotional for Christian Women Who Are Single, Dating, or Engaged to Prepare for Their Future Marriage

Dear Future Husband Prayer Journal

Use Storytelling to Become a Better Public Speaker

How To Speak So Others Listen

Celebrated Harvard Kennedy School Professor and behavioral scientist Julia Minson has devoted her career to understanding the psychology of disagreement and its relevance to negotiations, conflict-resolution, and decision-making. In this revolutionary book, Minson reveals the counterintuitive secret to living a life of less drama and more impact How many times have you tried to resolve a dispute by overwhelming someone with a flood of facts, appealing to your counterpart’s emotions, or pointing out the hypocrisy of their arguments only to end up in an even deeper disagreement than when you started? Julia Minson’s two decades of research into the science of disagreement uncovers two insights that can change every disagreement: persuasion doesn’t work nearly as well as we think it does, and displaying receptiveness to opposing views is the key to not only preventing conflict, but also to forging stronger relationships and making better decisions. The science shows that receptive individuals don’t just fight less, they also get more done—they are better negotiators, better peacemakers, and yes, better influencers than the rest of us. Through original research and case studies, How to Disagree Better will show you: <ul><li>Why persuasion doesn’t work as well as you think it does</li><li>How you can reach better conflict outcomes simply by signaling receptiveness</li><li>That disagreeing well is a skill all of us can learn</li><li>How to apply these ideas at home with your partner and kids, as well as at work in your negotiations and decision-making</li></ul> By practicing receptiveness, you’ll see your conflicts soften, your conversations deepen, and your relationships grow stronger. You will create a richer, wiser, kinder life for yourself and for those around you—and you will find them agreeing with you a little more often, too.

How to Disagree Better

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last. Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners. This book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward. Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence and tech savvy for lasting success. Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks and embracing digital change to unlock new opportunities.

How to Negotiate and Persuade in a Disrupted World

Magnetic Influence

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if: <ul><li>Your calendar's packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul> We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn: <ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul> Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

A Counterintuitive Guide for Humans to Have More by Doing Less

Unhinged Habits

The Quiet Power of Influence and Execution Persuasive Communication for Modern Leadership

Fashion and Beauty examines the role that innovation has played throughout fashion history. Moving beyond innovation as mere buzzword, Sutton looks at case studies of moments in history where innovation has initiated fundamental change. In the fashion and beauty industries-where relevance is everything-innovation is critical to survival and is often shaped by specific historical, cultural, economic, and sociological contexts. But innovation has become a buzzword, overused and generalized. Fashion and Beauty: Case Studies in Innovation identifies the various factors that define innovation, and innovation theories such as Schumpeter's, using a case study approach to explore innovative events in fashion and beauty ranging from the creation of maternity and plus-size women's apparel (Lane Bryant) and new textiles (DuPont's Kevlar) to the development of luxury streetwear (Dapper Dan), creative upcycling (feed sacks), and new markets in cosmetics (Fashion Fair) and business models in beauty (Weleda, Dr. Hauschka). The case studies incorporate salient contextual elements that factor into innovative developments as well as the entrepreneurial impulse both inside and outside of traditional economic systems. Sutton explores case studies of moments in history where innovation has initiated fundamental change, including recognition of new market segmentation (the rise of streetwear, beauty's turn to inclusivity), trends that turn into classics (athleisure wear), the creation of entirely new categories of apparel (maternity, plus-size), the use of technology for convenience and efficiency (e-commerce and social media), product improvement (advances in science of skin care), and as part of potential solutions to current fashion industry challenges (plant-based/upcycled products). Ultimately, each chapter considers the historical, political, and social context of each innovation along with its cultural meaning and impact.

Case Studies in Innovation

Fashion and Beauty

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

A year's worth of quick, practical management advice from Harvard Business Review--all in one place.How to exude gravitas. Present with style. Talk to your team about AI. Overcome overthinking. Give difficult feedback. To succeed at work, you need accessible, actionable--and succinct--ideas to help you solve your most common challenges. Drawing from Management Tip of the Day, HBR's most popular newsletter, these concise, handy annual collections are packed with easy-to-read tips on a broad range of topics. Each book puts the best management practices and insights from top thinkers in the field right at your fingertips. Pick one up any time you have a few minutes to spare, and you'll have a fresh, powerful idea you can immediately put into action.

Management Tips 2027: From Harvard Business Review

How to Make Sense of a Complex Future

The AI Paradox

<div>'Brilliant. A fresh and highly engaging look at how Rome still shapes the world today.' Jonn Elledge 'This book will change the way you think about world history.'&nbsp; Raphael Cormack'Authoritative and engaging.' Subhadra Das'A fascinating and entertaining analysis of how Rome’s propaganda has colonized our collective imaginations.'Eleanor Janega 'Eloquent, well-researched and witty.' David M. Perry How many times a day do you think about the Roman Empire? The general consensus seems to be an awful lot. All Roads Lead to Rome explains why. Rome is more than just a city; it’s an enduring idea, a symbol of identity, power and legitimacy that has shaped the course of history for over 1,500 years. From ancient emperors to modern world leaders, Rome’s influence in building the world we know today is undeniable.&nbsp; In All Roads Lead to Rome, author and historian Rhiannon Garth Jones embarks on a fascinating exploration of how the idea of Rome has been seized by emperors, modern governments, religious leaders and even pop-culture icons. &nbsp; Each chapter examines how Rome’s famous history, politics and mythology have been reimagined through the centuries, and explores how these interpretations continue to shape our modern world. Whether you’re interested in history, contemporary global issues or simply curious about why Rome remains relevant, this book offers a fresh perspective on the lasting significance of one of history’s most famous civilisations.&nbsp; Dive into the history of Rome and its pervasive influence and gain a deeper understanding of the forces shaping the global landscape today.&nbsp;</div>

Why we think of the Roman Empire daily

All Roads Lead to Rome

The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions

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