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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

Evidence from Korea and Taiwan
Buch (gebunden)ca. 170.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The book opens the view on the subject of customers’ behavioural intentions of cross-buying banking services in East Asian countries.
April 2014, ca. 190 Seiten, Englisch
Taylor and Francis
978-0-415-82864-2

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