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Catalogue complet

Hong Jung Kee: The Influence of National
Culture on Customers' Cross-Buying Inte

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

Evidence from Korea and Taiwan

1. Introduction 2. Review of Literature 3. Conceptual Model and Methodology 4. Data Collection and Analysis 5. Discussion and Future Studies 6. Conclusion

Routledge Studies in Defence and Peace Economics

This book discusses the models used to explain economic growth and introduces the economic factors that could potentially lead to conflict, offering insights into the applicability of economic development theories to post conflict reconstruction.

Economic Development and Post Conflict Reconstruction

Capitalism has resulted in stupendous growth and prosperity in the Western world, underlining its importance as an engine for creation and innovation. Communism arose to counter capitalism's ills as a method of wealth distribution, as manifested through the increasing gap between the rich and poor even in the most prosperous nations. Yet no country is either truly capitalist or communist, and the simplistic polarization of the world into two camps ignores the vital importance of systems that promote both innovation and equitable distribution. This book offers an insightful discussion on the ills that capitalism and communism have meant to address, and the pitfalls of the two approaches, most importantly with regards to the misconceptions of "profit," the misfit child of economics and accounting. Analysis is also extended to consider behavioral theories from a needs perspective, including marginal theory and behavior based on fear. Finally, the concept of the new, "middle way" of entrepreneurism is advocated, in which the voices of all stakeholders (including the environment and the earth itself) are considered in any endeavor, thereby addressing the iniquities in distribution, while emphasizing the creative and innovative needs of all individuals.

Residual: A Sub-distributive System For The Market Economy

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Routledge Contemporary Corporate Governance

This key book analyzes the experience of alliance formation and governance in a number of international corporations in a range of industry sectors.

The Governance of Strategic Alliances

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics and Data to Optimize Marketing Strategies

Marketing Metrics

The Long Wait for the (Gen)AI Innovation Renaissance in Banking and What it Will Take to Finally Make it Happen

Are We There Yet?

Global Law and Sustainable Development

Given the significant developments in Indian economic and trade policymaking over the last two decades, this book provides an authoritative and timely analysis of the transformation and current state of India's foreign economic policy. The work presents a comprehensive, informed and critical overview of negotiating issues addressed in the recent period leading up to the substantial conclusion of the Trade Facilitation Agreement. The volume also takes into account the geopolitical considerations that influenced the negotiations. Finally, the reform steps being taken by India need to be understood in light of the structural changes in the economy, fuelling domestic compulsion, and the analysis covers this undercurrent in detail. The book will be a valuable guide to academics, researchers and policy-makers working in the areas of international trade law, development economics and global politics.

Deciphering the Law, Economics and Politics

India’s Foreign Economic Policy

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

World Scientific Lecture Notes In Economics And Policy

This book attempts to understand the operation and properties of 'market economies'. We do this by carefully examining, refining and in some cases extending the major theorems that Microeconomics has established in response to the Walrasian conjecture. We critically evaluate theorems and results, that assert the existence, uniqueness, stability, optimality and empirical relevance of Walrasian equilibrium states. As a result of our work, we attempt to comment on the wisdom of recommending that socio-economic systems operate as a collection of deregulated competitive markets.

Lectures In General Equilibrium Microeconomics

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services

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