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The Hero Trap
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The Hero Trap

How to Win in a Post-Purpose Market by Putting People in Charge
Buch (broschiert)ca. 60.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.

Juni 2020, ca. 282 Seiten, Englisch
Taylor and Francis
978-0-367-24269-5

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