The Global Sport Economy
Contemporary Issues
This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.
Mai 2019, ca. 338 Seiten, Routledge Research in Sport Business and Management, Englisch
Taylor and Francis
978-0-367-15105-8
Taylor and Francis
978-0-367-15105-8

