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Business and Management (R0)

Jonas Rashedi

Dirk Rohweder

The Future of Online Targeting

Driving Sustainable Growth with First-Party Data

&lt;p&gt;Fundamental terminology and theoretical foundations.- Principles for data management in online marketing.- The previous role of third‑party cookies.- Developments related to third‑party data cookies.- Strategies and solution approaches: first‑party data strategy.- Strategies and solution approaches for matching.- Recommendations for the stakeholders.- Best practices for publishers and advertising companies.&lt;/p&gt;

Wirtschaftsrecht und Wirtschaftspolitik

Das Werk behandelt grundlegend einige der drängendsten Fragen betreffend den Wettbewerb auf digitalen Märkten aus juristischer und ökonomischer Sicht. Neben einem u.a. von GAin Juliane Kokott verfassten Überblick über die aktuelle Rechtsprechung der Unionsgerichte zum Missbrauchsverbot widmet sich das interdisziplinäre Autorenteam der Analyse ökonomischer Ansätze in der Rechtsprechung, der Subsumtion verstärkt auf Digitalmärkten beobachteter Verhaltensweisen unter das Kartell- und Missbrauchsverbot (algorithmische Kollusion, Tarifverhandlungen von Plattformarbeitern, Abwerben von Mitarbeitern, Selbstbevorzugung), der Marktstrukturkontrolle (Killer Acquisitions, § 32f GWB) sowie der Regulierung großer Digitalplattformen (§ 19a GWB, Digital Markets Act).
Mit Beiträgen von
Jun.-Prof. Dr. Tabea Bauermeister | Dr. Björn Christian Becker | Prof. Dr. Oliver Budzinski | Ass.-Prof. Dr. Sophia Gaenssle | Jun.-Prof. Dr. Jan-Frederick Göhsl | Ass.-Prof. Dr. Lena Hornkohl | Prof. Dr. Dr. Dres. h.c. Juliane Kokott | PD Dr. Daniel Könen | PD Dr. Carsten König | Prof. Dr. Sarah Legner | Jun.-Prof. Dr. Juliane Mendelsohn | Prof. Dr. Tristan Rohner | Ass.-Prof. Maria José Schmidt-Kessen | Mariya Serafimova | Dr. Annika Stöhr

Das Werk behandelt grundlegend einige der drängendsten Fragen betreffend den Wettbewerb auf digitalen Märkten aus juristischer und ökonomischer Sicht. Neben einem u.a. von GAin Juliane Kokott verfassten Überblick über die aktuelle Rechtsprechung der Unionsgerichte zum Missbrauchsverbot widmet sich das interdisziplinäre Autorenteam der Analyse ökonomischer Ansätze in der Rechtsprechung, der Subsumtion verstärkt auf Digitalmärkten beobachteter Verhaltensweisen unter das Kartell- und Missbrauchsverbot (algorithmische Kollusion, Tarifverhandlungen von Plattformarbeitern, Abwerben von Mitarbeitern, Selbstbevorzugung), der Marktstrukturkontrolle (Killer Acquisitions, § 32f GWB) sowie der Regulierung großer Digitalplattformen (§ 19a GWB, Digital Markets Act).
Mit Beiträgen von
Jun.-Prof. Dr. Tabea Bauermeister | Dr. Björn Christian Becker | Prof. Dr. Oliver Budzinski | Dr. Sophia Gaenssle | Jun.-Prof. Dr. Jan-Federick Göhsl | Ass.-Prof. Dr. Lena Hornkohl | Prof. Dr. Dres. h.c. Juliane Kokott | PD Dr. Daniel Könen | PD Dr. Carsten König | Prof. Dr. Sarah Legner | Jun.-Prof. Dr. Juliane Mendelsohn | Prof. Dr. Tristan Rohner | Ass.-Prof. Maria José Schmidt-Kessen | Mariya Serafimova | Dr. Annika Stöhr

Wettbewerb auf digitalen Märkten

As the digital revolution rapidly transforms society it's crucial for legal practitioners to stay ahead of these fundamental changes. Addressing the key challenges faced by businesses, policymakers and individuals in the metaverse, this practitioner's guide provides a holistic approach to the idea of the metaverse, the rule of law, its regulation, and governance. It takes key 'real life' legal issues such as buying and selling property, family law, consumer rights, business law, disputes, estate planning and criminal law, and explains how these should be addressed in the metaverse now, as well as looking at its future evolution, regulation and governance. With opinions and contributions from a range of specialist lawyers and technologists, topics covered include: virtual property rights, NFT, DAO, intellectual property, privacy, consumer protection, sports and entertainment law, digital currency, and digital identity. Protection from harm, issues with conflict of laws and jurisdiction and enforcement of rights are also examined. Offering practical considerations and insights into best practice, this title ensures that legal practitioners are best placed to advise clients facing challenges or seeking advice on conduct and opportunities within the metaverse. This title is included in Bloomsbury Professional's Cyber Law online service.

As the digital revolution rapidly transforms society it’s crucial for legal practitioners to stay ahead of these fundamental changes.

Addressing the key challenges faced by businesses, policymakers and individuals in the metaverse, this practitioner’s guide provides a holistic approach to the idea of the metaverse, the rule of law, its regulation, and governance.

It takes key ‘real life’ legal issues such as buying and selling property, family law, consumer rights, business law, disputes, estate planning and criminal law, and explains how these should be addressed in the metaverse now, as well as looking at its future evolution, regulation and governance.

With opinions and contributions from a range of specialist lawyers and technologists, topics covered include: virtual property rights, NFT, DAO, intellectual property, privacy, consumer protection, sports and entertainment law, digital currency, and digital identity. Protection from harm, issues with conflict of laws and jurisdiction and enforcement of rights are also examined.
  
Offering practical considerations and insights into best practice, this title ensures that legal practitioners are best placed to advise clients facing challenges or seeking advice on conduct and opportunities within the metaverse.

This title is included in Bloomsbury Professional's Cyber Law online service.

Law in the Metaverse

Business and Economics (German Language)

Manfred Bruhn

Karsten Hadwich

Band 2: Plattformen, Geschäftsmodelle, Nachhaltigkeit

Digitale Serviceinnovationen

Law and Criminology (R0)

Roberto Bocchini

Volume 1

Digital Platforms - From Technical Foundations to Legal and Economic Implications

Colja M. Dams

Wie digitale Doppelgänger die Eventplanung revolutionieren

Data-driven Live-Marketing

Liangfei Qiu

Exploring Internal and External Strategy

AI-Empowered Corporate Social Media

Benjamin O'Daniel

Fabian Jaeckert

Von SEO zu GEO - eine Einführung für Unternehmen

Generative Engine Optimization: Sichtbar in KI-Systemen

Brighton Nyagadza

Opportunities, Challenges and Transformative Futures

Digital Marketing in Africa

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today's public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources. Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Law, Policy and the Internet

Marco Nirschl

Lisa Duschner

Grundlagen, Strategien und Erfolgsfaktoren

Einstieg in das Influencer Marketing

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today's public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources. Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Band 1: Künstliche Intelligenz, Servicegestaltung, Innovationsdesign

The Future of Online Targeting

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