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Anthony B: The Empire Builders Playbook

The Empire Builders Playbook

15 Business Titans, One Blueprint For Success

The haloed CEO role is a rarified position which takes a special combination of the right mindset, skillset and tools to succeed. Many people aspire to the elevated heights of a CEO and crave the experience and versatility of the best in business - yet few have a clear pathway to develop their skills and put themselves in the picture for a big leadership role. Now, in&nbsp;How to be a CEO, the experienced executive coach Ben Renshaw has conducted extensive research with CEOs from small, mid-size and large companies, Executive Committee members who work for CEOs and renowned Professors of Leadership, to distill the vital essence of what it takes to become a great CEO. In recent years the world of work has experienced unprecedented change causing organizations, leaders, teams and individuals to rethink about what work means and what they want. It has given everyone the license to ask questions about how to work in better ways and to expect straight answers from relevant stakeholders. Never has it been more important to equip aspiring leaders with the skills to succeed, as well as helping existing CEOs build robust succession plans to ensure the sustainability of their organizations. How to be a CEO&nbsp;outlines a compelling journey to leadership greatness. Based on a simple 3P Model:&nbsp;Purpose, People &amp; Performance&nbsp;it provides a practical guide to accelerate leadership development for those who want to be at the front of evolution in the uncertain world of work. The book will help unlock your thinking about what you stand for as a leader and the impact that you want to have. It will challenge you to leverage your strengths and address your development opportunities. It will invite the reader to create their own framework for becoming the best CEO candidate they can, to equip them for the role if they are in contention, and to challenge leaders at all levels to raise their game and lead greatly. All the leadership answers in one slim volume.

A successful CEO is a master practitioner of all the most important leadership skills. This book explains and unlocks seven critical steps to leadership greatness.

Purpose. People. Performance

How To Be A CEO

Unstoppable Small Business Owner

"From Stuck to Unstoppable" is a roadmap that provides small business owners with the essential knowledge, mindset, and practical exercises needed to transform their business.

This isn't just a how-to guide covering the basics of business; it's focused on developing the entrepreneurial mindset. It aims to equip them to face setbacks with resilience, think creatively in the face of challenges, and remain focused on their vision as they grow their business.

I've developed the S.W.E.A.T. principles to guide small business owners in their growth journey. S.W.E.A.T. stands for Strength, Weakness, Energy, Action, and Taking Control. These principles are crucial not only for business development but also for personal growth. A business can only reach its full potential when its owner does. Business success follows when the owner grows and implements effective strategies.

By the end of this enlightening book, readers will discover that true business growth starts when owners focus on steering their business, rather than just getting caught up in the daily tasks.

A Roadmap to Help Small Business Owners Move from Survival to Growth

From Stuck to Unstoppable

Is the Future of Your Business Driven by Fear or Faith?


If the past few years have taught us anything, it's that our tomorrows are filled with uncertainty. While we cannot control what is coming, we can be fully prepared. Adaptation enables us to get ahead of the shift and positions us to take advantage of it.


Gary Mottershead believes in a better future for your business. From launching and building a multi-million dollar venture to coaching and advising successful entrepreneurs for more than twenty-five years, Gary has discovered the simple yet profound approach to help entrepreneurs learn from their past, confidently adapt their mindset, and experience massive success as they move forward in an ever-changing world. Like strong relationships that stand the test of time, your business can do the same when you put in the work to cultivate it.


Nimble Future will teach you how to:

Create clarity of purpose and an effective communication strategy to ensure your business's success.
Learn to transition your fear to facts so you can experience success in any environment.
Learn from your failures to unlock new possibilities in creativity and innovation.
Build value through mutually beneficial long-term relationships.
Protect and nurture your greatest asset: your belief.




The difference in living a life or creating a business marked by failure or success has much to do with how we think about the challenges we face. Are you ready to face your adversities and succeed?


Create the future you've dreamed of-starting today.

Reinterpret Your Past, Protect Your Present, Engage in Your Future

Nimble Future

Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it—from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton.Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends—generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule—treat customers the way you would want a loved one
treated—at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of
industries.But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of
NPS.With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
Purpose is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business
success.

Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it—from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton.Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends—generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule—treat customers the way you would want a loved one
treated—at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of
industries.But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of
NPS.With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
Purpose is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business
success.

The Unbeatable Strategy of Loving Customers

Winning on Purpose

The AI revolution isn't waiting for you to catch up. Here is the blueprint to lead it.

A Practical Guide for Founders, Corporate Leaders, and Consultants

Artificial Intelligence has changed the rules of business. But realizing that potential requires more than just buying the technology; it requires a proven methodology for execution.

Accelerate is not a technical manual for engineers. It is a strategic playbook for leaders who need to implement AI safely, transparently, and profitably.

C. K. Anderson cuts through the noise of the AI hype to deliver a grounded framework. Moving beyond basic generative tools, this comprehensive guide equips you with the clarity and vocabulary to build trust with stakeholders, maintain regulatory compliance, and turn technological disruption into a sustainable competitive advantage.

Inside, you will discover how to:Master the Three Pillars of AI: Clearly distinguish between Agentic, Generative, and Predictive AI so you can apply the right tool to the right problem.
Govern with Confidence: Implement oversight frameworks that mitigate hallucination, bias, and regulatory risk without stifling innovation.
Scale for Value: Transform isolated pilots into powerful capabilities that become enterprise-wide engines of growth.
Future-Proof Your Workforce: Navigate the crucial human side of digital transformation to build a lasting culture of adoption and agility.

How AI Transforms Business Growth

Accelerate

Business Breakthrough Strategies

Your business is working. It's just not growing. 
You're putting in the hours. The effort is there, the late nights are there, and still the numbers have gone quiet. Meanwhile other businesses in your space seem to have found a gear you can't reach. 
Colin Cooper has spent 28 years on the other side of that problem. He's built and scaled businesses across 38 countries, hired and trained more than a thousand people, and sat across the table from owners at the exact point you're standing at now. And he's still growing and scaling his own companies today, using the exact systems in this book, from The Kids Book Company to the education businesses he's building. What's on these pages is what he's using this week. 
Insane Results is the system he uses and teaches. How to build an offer people can't ignore. How to price it properly. How to win customers and, the harder part, keep them. How to keep growing whether the economy is with you or against you. It works for online and offline businesses, for the first-time founder and for the owner who has been at it for twenty years. 
Inside, you'll learn how to: 
Build a unique selling proposition that genuinely sets you apart 
Turn one-time buyers into loyal customers who come back 
Grow on the ground and online, with practical moves you can use this week 
Run a repeatable system you can use again and again 
No fluff. No theory for the sake of theory. Real strategies, real examples, and a clear path from stuck to scaling. 
If you're ready to stop working harder and start growing smarter, this is where you start. 
Grab your copy and get to work on your insane results!

The practical guide to designing your success

Achieve Insane Results In Your Business

New Business Intelligence Theories and Paradigms

Business Programming Techniques

Relationships can take you places marketing can't.
 
Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That's where the Referral Partner Transformation (RPT) System comes in. 
 
Instead of chasing fish (nagging for referrals), build a fishing fleet-a proactive system of partners and R.I.C.H. relationships that effortlessly generate referrals month after month. This refreshing, sustainable approach to business growth replaces cold calls, ads, and algorithms with genuine partnerships and trust.
 
Packed with proven, practical strategies, Beyond GIFT¿OLOGY helps you create a network of loyal allies who want to see you succeed. Whether you're a service professional, sales leader, or small business owner-solo or leading a team-Beyond GIFT¿OLOGY turns timeless ideas into a transformative system for lasting success. Stop chasing. Start building. And become blessed beyond measure.

Earn Endless Word of Mouth with a System That Turns Relationships Into Referral Partners

Beyond Giftology

Are you ready to quit your job, become your own boss, and create the life you've always wanted? 
 
Are you sick and tired of being stuck in a 9-to-5 job that drains you? Are you dreaming of being your own boss, setting your own schedule, and finally chasing your dreams? Are you ready to transform your life? 
 
Because this book will teach you how! 
 
You'll learn: 
 
· What "Rise2Boss" means and why it's the best way to live your life
· About the four cornerstones of business growth that will help you achieve success
· How to master the skills and mindset of a BOSS (Business Optimization Success Strategist) and lead with confidence, clarity, and purpose
· How to overcome the challenges and obstacles that every entrepreneur faces; including fear, doubt, stress, and burnout
· Tools to balance your work and personal life, while enjoying the freedom and fulfillment that comes with being successfully unemployed
· Tips to make a lasting impact on your customers, your community, and the world by creating value and solving problems
· And much, more...
Based on the real-life experiences of the author-who went from corporate cog to visionary entrepreneur mentored by the legendary Myron Golden-this book offers the real advice you need. Get access to exclusive resources and tools, take action, and learn from the author's insights, tips, and strategies. 
 
Whether you're just starting out or already have a business idea, this book will empower you to rise above and become a BOSS. Don't settle for less than you deserve. Get your copy today and start your journey today and build the life you've always dreamed of.

From Employee to Successfully Unemployed

Rise2Boss

Most business books promise shortcuts to success.This one delivers something better: a battle-tested blueprint for scaling, selling, and surviving as an entrepreneur &amp; business leader.
 
 In Failing My Way to Success, Phillip Cantrell takes you inside four decades of founding and leading various businesses, some of which grew to hundreds of millions in annual revenue. Along the way, he shares hard-won lessons from failure, the mindset of resilience, and the strategic frameworks that turn mistakes into momentum. Inside you'll discover:How an average student became a successful entrepreneur, founding or controlling 10 separate businesses. Many built from scratch.
A mergers &amp; acquisitions roadmap: from preparing clean P&amp;Ls and balance sheets for due diligence, to negotiating letter of intent (LOI) terms, to navigating earn-out periods and post-sale integration.
Real-world real estate business strategies and scaling a brokerage with discipline.
Why knowing your cash position daily and running on a "zero accounts receivables" model can protect your business from collapse.
The often-overlooked realities of life after selling a business-how founders stay engaged during earn-outs, protect their legacy, and rediscover purpose once the deal is done.
The four cornerstones of sustainable leadership: delegation, observation, working smart, and compassion.





 This is not theory. It's the inside story of the decisions, negotiations, and systems that separate businesses that burn out from those that endure-and thrive.
 
 Whether you're scaling a company, preparing to sell one you've built, or simply learning how to turn setbacks into stepping stones, Failing My Way to Success gives you a clear-eyed, practical path forward.

Lessons from Forty-Two Years of Winning (and Losing) in Business

Failing My Way to Success

Freedom.

Most entrepreneurs begin with purpose, passion, and the desire to build something meaningful. They want to make a difference, create opportunities for others, and design a life defined by freedom.

But as the business grows, many founders find themselves trapped inside the very company they created-carrying the weight of every decision and wondering how the freedom they once imagined slipped away.

In Finding Freedom, entrepreneur and leadership coach Jean Moncrieff offers a practical roadmap for building a valuable company without losing the life you set out to create. Drawing on decades of experience building and scaling businesses, he shows how entrepreneurs can regain momentum, develop strong leadership teams, and create organizations that generate both impact and independence.

This book is inspired by conversations from Jean's podcast, The Freedom Experience, where he speaks with remarkable founders and leaders about building meaningful companies and living intentional lives. Distilling these insights, he reveals the mindset shifts and practical ideas that allow entrepreneurs to build companies that create lasting value and true freedom.

"Jean offers a thoughtful reminder that great companies are built from the inside out. Finding Freedom encourages leaders to reflect on who they are, what they stand for, and how to build organizations that create real and lasting value." 
-Paul Spiegelman, cofounder, Small Giants Community &amp; Kintsugi Village 

"Finding Freedom has the makings of a small-business bible. Jean Moncrieff has written a rare kind of guide-one that blends compelling stories, sharp analysis, and practical advice owners can actually use. It's a book for leaders of stuck companies who want to regain momentum, but it's also the kind of book you'll return to again and again as new challenges arise. What gives it real power is that Jean has lived every lesson he shares. His honesty about his own journey gives this book an authority-and humanity-that most business books lack." 
-Loren Feldman, founder, 21 Hats Media 

"The world is full of daring entrepreneurs who were once filled with purpose and passion, who now feel trapped and even embittered by the personal sacrifices they have had to make. In this transformative book, Jean Moncrieff brilliantly reveals how business owners can build and scale a valuable business, and find the freedom to exit without sacrificing the purpose, culture, and impact of what they spent most of their lives building." 
-Davin Salvagno, #1 bestselling author of Thieves of Purpose 

"In a world full of business books that tell you what to do, Finding Freedom goes deeper; it asks why you're doing it in the first place.
 The chapters on intentional growth and purpose alone are worth the price of the book. Whether you're just stepping into leadership or have been in the seat for decades, this book will challenge you in the best possible way." 
-Eric Rieger, founder &amp; CEO, WEBIT Services, Inc.

The Business Owners Guide to Building a Valuable Company and a Meaningful Life

Finding Freedom

THE NEW YORK TIMES BESTSELLER "A CRASH COURSE IN HOW TO BE AN EFFECTIVE CEO." --Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential and host of the podcast Re:ThinkingFrom leading global management consulting firm McKinsey &amp; Company and the minds behind the New York Times bestseller CEO Excellence comes a compact, insight-packed guide to navigating the distinct phases of leadership that every CEO must pass through on their way to mastery.In the high-stakes world of corporate leadership, becoming a Fortune 500 CEO is an Everest-like ascent - with only the savviest managing to avoid falling off the mountain. In A CEO for All Seasons you'll find an essential climbing route that will take you through every stage. Featured in this tip-dense guide is wisdom from some of the world's most iconic leaders, including Dell Technologies' Michael Dell, Merck's Ken Frazier, Nasdaq's Adena Friedman, Morgan Stanley's James Gorman, Blackstone's Steve Schwarzman, ASML's Peter Wennink, and Chevron's Mike Wirth.Unique in applying a number of sophisticated metrics to isolate the world's top 200 CEOs, reduce them to a representative sample, and then reap their wisdom, the McKinsey team, in A CEO for All Seasons, spotlights the specific stage-based hurdles that CEOs face. From preparing for the role to starting strong to sustaining momentum to ensuring a lasting legacy, the book leaves no segment of the journey unmapped. Along the way, it offers proven strategies for maintaining forward progress and, crucially, alerts readers to common blind spots that can sabotage success, as revealed by a detailed survey of thousands of executives.Whether you're an aspiring leader or a new-to-the-job CEO - or even a board member wanting to better steward your company's performance - this is the compact, hands-on guide you've needed. Its compendium of pressure-tested tips is a must-have game changer for leaders at all levels.

Mastering the Cycles of Leadership

A CEO for All Seasons

The Empire Builders Playbook

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