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Anthony B: The Empire Builders Playbook

The Empire Builders Playbook

15 Business Titans, One Blueprint For Success

You started your business because you wanted freedom. Then somehow you became the most overworked employee in the company.Building Freedom is your roadmap to creating a business that doesn't require you to become the most tired and underpaid worker.In this book, a powerhouse group of women business owners shares the lessons, strategies, and real-world experiences that helped them build thriving businesses. These women have lived the late nights, the tough decisions, the overwhelming feelings of doubt, and the Okay, what now? moments. Their insights cut through the noise and give you the tools to move forward with confidence.Building Freedom is more than a business book-it is an interactive business-building guide. Packed with expert insights from accomplished women business owners, every chapter includes a complimentary digital worksheet to help you apply what you've learned and take the meaningful action steps to implement the tools with confidence."If you're looking for one ultimate book that can help you unleash every facet of your business and self-success for the long-term, look no further. This book is built by a powerhouse group of women from different industries and is sure to provide a pragmatic approach to your growth while helping you maintain your internal peace." Marta Sauret Greca, Marketing and Financial Strategist "If you are a female entrepreneur, and looking for inspiration and insight, Building Freedom: A Roadmap for Women Building their Entrepreneurial Journey, is for you. Beautifully written chapters by several female entrepreneurs weave their wisdom throughout the pages. If you find yourself feeling alone on this entrepreneurial journey, the authors provide both clarity and comfort on how to successfully navigate the nuances women experience in business and leadership." Tabitha Johnson, LMFT, LCADC, an Entrepreneur and Leader in Behavioral Health

A Roadmap for Women Beginning their Entrepreneurial Journey

Building Freedom

THE NEW YORK TIMES BESTSELLER "A CRASH COURSE IN HOW TO BE AN EFFECTIVE CEO." --Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential and host of the podcast Re:ThinkingFrom leading global management consulting firm McKinsey &amp; Company and the minds behind the New York Times bestseller CEO Excellence comes a compact, insight-packed guide to navigating the distinct phases of leadership that every CEO must pass through on their way to mastery.In the high-stakes world of corporate leadership, becoming a Fortune 500 CEO is an Everest-like ascent - with only the savviest managing to avoid falling off the mountain. In A CEO for All Seasons you'll find an essential climbing route that will take you through every stage. Featured in this tip-dense guide is wisdom from some of the world's most iconic leaders, including Dell Technologies' Michael Dell, Merck's Ken Frazier, Nasdaq's Adena Friedman, Morgan Stanley's James Gorman, Blackstone's Steve Schwarzman, ASML's Peter Wennink, and Chevron's Mike Wirth.Unique in applying a number of sophisticated metrics to isolate the world's top 200 CEOs, reduce them to a representative sample, and then reap their wisdom, the McKinsey team, in A CEO for All Seasons, spotlights the specific stage-based hurdles that CEOs face. From preparing for the role to starting strong to sustaining momentum to ensuring a lasting legacy, the book leaves no segment of the journey unmapped. Along the way, it offers proven strategies for maintaining forward progress and, crucially, alerts readers to common blind spots that can sabotage success, as revealed by a detailed survey of thousands of executives.Whether you're an aspiring leader or a new-to-the-job CEO - or even a board member wanting to better steward your company's performance - this is the compact, hands-on guide you've needed. Its compendium of pressure-tested tips is a must-have game changer for leaders at all levels.

Mastering the Cycles of Leadership

A CEO for All Seasons

A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category. From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG). Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby &amp; child personal care brand. If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.

How to Build a Winning Brand

Making Business Child's Play

Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it—from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton.Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends—generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule—treat customers the way you would want a loved one
treated—at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of
industries.But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of
NPS.With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
Purpose is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business
success.

The Unbeatable Strategy of Loving Customers

Winning on Purpose

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today’s top executives, entrepreneurs, and leaders:&nbsp;pivot or die.As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become&nbsp;billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot.&nbsp;Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders in technology and beyond to stay flexible and agile:<ul><li>The startup pivot: how startups can shake up industries and maximize the advantage of new ideas</li><li>The forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands</li><li>The failure pivot: why failure can deliver better lessons than success and how to take those lessons forward</li><li>The success pivot: Beating the market by seizing opportunity and out-pivoting your competitors</li></ul>In laying out each of these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.

How Leaders Thrive When Everything Changes

Pivot or Die

Routledge Revivals

First published in 1991, Lion's Share traces the journey made by Ralph Ketner, his brother Brown, and their friend Wilson Smith as they progressed from opening their first supermarket, Food Town, to running more than 800 stores as part of the Food Lion supermarket chain. The book explores the growth of Food Lion and the reasons for its success, using interviews with the company's founders and top executives, both those present at the time of publication and previous position holders, to provide a detailed account of its history and development.

Lion's Share

Shifting your mindset from making money by selling your nonfiction book to giving your nonfiction book away to make money is profound.


The irresistible offer of a free book has been used for over 120 years by savvy businesses to leverage the promise of a short, helpful book to identify ideal prospects and begin a mutually beneficial relationship.


Written for business owners, entrepreneurs, and corporate leaders, The Magic of Free Books shows readers how to build a profitable and sustainable marketing engine that constantly churns out qualified prospects 24 hours a day, 7 days a week, 52 weeks a year.


Inside this treasure chest of more than 60 smart and effective marketing and promotional tactics, lead generation book marketing expert Mike Capuzzi shares his most effective book-marketing tactics on how to use a free book profitably to attract new customers (clients, patients, students, members, etc.).


If you have already written a book to promote yourself and your business, or you are just about to start, you should study The Magic of Free Books from cover to cover to ensure your efforts pay off. Put a few of these tactics to work for you and see what happens!

The Magic of Free Books

Business Breakthrough Strategies

Your business is working. It's just not growing. 
You're putting in the hours. The effort is there, the late nights are there, and still the numbers have gone quiet. Meanwhile other businesses in your space seem to have found a gear you can't reach. 
Colin Cooper has spent 28 years on the other side of that problem. He's built and scaled businesses across 38 countries, hired and trained more than a thousand people, and sat across the table from owners at the exact point you're standing at now. And he's still growing and scaling his own companies today, using the exact systems in this book, from The Kids Book Company to the education businesses he's building. What's on these pages is what he's using this week. 
Insane Results is the system he uses and teaches. How to build an offer people can't ignore. How to price it properly. How to win customers and, the harder part, keep them. How to keep growing whether the economy is with you or against you. It works for online and offline businesses, for the first-time founder and for the owner who has been at it for twenty years. 
Inside, you'll learn how to: 
Build a unique selling proposition that genuinely sets you apart 
Turn one-time buyers into loyal customers who come back 
Grow on the ground and online, with practical moves you can use this week 
Run a repeatable system you can use again and again 
No fluff. No theory for the sake of theory. Real strategies, real examples, and a clear path from stuck to scaling. 
If you're ready to stop working harder and start growing smarter, this is where you start. 
Grab your copy and get to work on your insane results!

The practical guide to designing your success

Achieve Insane Results In Your Business

Disruption's far-reaching effects are inevitable, bringing both unprecedented challenges and opportunities to creatively shape our futures. Disrupt With Impact is the ultimate guide to thriving in today's complex business landscapes. It offers strategies that will allow you to navigate uncertainty and change through strategic decision-making. Covering major challenges such as sustainability, AI, geopolitics and cybersecurity, this book is your compass for exploring the uncharted waters of the future. Through fascinating research and original frameworks, Disrupt With Impact offers the knowledge and confidence you need to lead your business through disruption.

Achieve Business Success in an Unpredictable World

Disrupt With Impact

The haloed CEO role is a rarified position which takes a special combination of the right mindset, skillset and tools to succeed. Many people aspire to the elevated heights of a CEO and crave the experience and versatility of the best in business - yet few have a clear pathway to develop their skills and put themselves in the picture for a big leadership role. Now, in&nbsp;How to be a CEO, the experienced executive coach Ben Renshaw has conducted extensive research with CEOs from small, mid-size and large companies, Executive Committee members who work for CEOs and renowned Professors of Leadership, to distill the vital essence of what it takes to become a great CEO. In recent years the world of work has experienced unprecedented change causing organizations, leaders, teams and individuals to rethink about what work means and what they want. It has given everyone the license to ask questions about how to work in better ways and to expect straight answers from relevant stakeholders. Never has it been more important to equip aspiring leaders with the skills to succeed, as well as helping existing CEOs build robust succession plans to ensure the sustainability of their organizations. How to be a CEO&nbsp;outlines a compelling journey to leadership greatness. Based on a simple 3P Model:&nbsp;Purpose, People &amp; Performance&nbsp;it provides a practical guide to accelerate leadership development for those who want to be at the front of evolution in the uncertain world of work. The book will help unlock your thinking about what you stand for as a leader and the impact that you want to have. It will challenge you to leverage your strengths and address your development opportunities. It will invite the reader to create their own framework for becoming the best CEO candidate they can, to equip them for the role if they are in contention, and to challenge leaders at all levels to raise their game and lead greatly. All the leadership answers in one slim volume.

Purpose. People. Performance

How To Be A CEO

Freedom.

Most entrepreneurs begin with purpose, passion, and the desire to build something meaningful. They want to make a difference, create opportunities for others, and design a life defined by freedom.

But as the business grows, many founders find themselves trapped inside the very company they created-carrying the weight of every decision and wondering how the freedom they once imagined slipped away.

In Finding Freedom, entrepreneur and leadership coach Jean Moncrieff offers a practical roadmap for building a valuable company without losing the life you set out to create. Drawing on decades of experience building and scaling businesses, he shows how entrepreneurs can regain momentum, develop strong leadership teams, and create organizations that generate both impact and independence.

This book is inspired by conversations from Jean's podcast, The Freedom Experience, where he speaks with remarkable founders and leaders about building meaningful companies and living intentional lives. Distilling these insights, he reveals the mindset shifts and practical ideas that allow entrepreneurs to build companies that create lasting value and true freedom.

"Jean offers a thoughtful reminder that great companies are built from the inside out. Finding Freedom encourages leaders to reflect on who they are, what they stand for, and how to build organizations that create real and lasting value." 
-Paul Spiegelman, cofounder, Small Giants Community &amp; Kintsugi Village 

"Finding Freedom has the makings of a small-business bible. Jean Moncrieff has written a rare kind of guide-one that blends compelling stories, sharp analysis, and practical advice owners can actually use. It's a book for leaders of stuck companies who want to regain momentum, but it's also the kind of book you'll return to again and again as new challenges arise. What gives it real power is that Jean has lived every lesson he shares. His honesty about his own journey gives this book an authority-and humanity-that most business books lack." 
-Loren Feldman, founder, 21 Hats Media 

"The world is full of daring entrepreneurs who were once filled with purpose and passion, who now feel trapped and even embittered by the personal sacrifices they have had to make. In this transformative book, Jean Moncrieff brilliantly reveals how business owners can build and scale a valuable business, and find the freedom to exit without sacrificing the purpose, culture, and impact of what they spent most of their lives building." 
-Davin Salvagno, #1 bestselling author of Thieves of Purpose 

"In a world full of business books that tell you what to do, Finding Freedom goes deeper; it asks why you're doing it in the first place.
 The chapters on intentional growth and purpose alone are worth the price of the book. Whether you're just stepping into leadership or have been in the seat for decades, this book will challenge you in the best possible way." 
-Eric Rieger, founder &amp; CEO, WEBIT Services, Inc.

The Business Owners Guide to Building a Valuable Company and a Meaningful Life

Finding Freedom

Relationships can take you places marketing can't.
 
Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That's where the Referral Partner Transformation (RPT) System comes in. 
 
Instead of chasing fish (nagging for referrals), build a fishing fleet-a proactive system of partners and R.I.C.H. relationships that effortlessly generate referrals month after month. This refreshing, sustainable approach to business growth replaces cold calls, ads, and algorithms with genuine partnerships and trust.
 
Packed with proven, practical strategies, Beyond GIFT¿OLOGY helps you create a network of loyal allies who want to see you succeed. Whether you're a service professional, sales leader, or small business owner-solo or leading a team-Beyond GIFT¿OLOGY turns timeless ideas into a transformative system for lasting success. Stop chasing. Start building. And become blessed beyond measure.

Earn Endless Word of Mouth with a System That Turns Relationships Into Referral Partners

Beyond Giftology

The Empire Builders Playbook

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