Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Rakesh Kumar

The Chip Age

How Chips Shaped Our Past and Will Define Our Future

'A wake-up call ... fascinating' Scott Galloway, author of The Four'Please read this' Jaron Lanier, author of Ten Arguments For Deleting Your Social Media From the author of Move Fast and Break Things comes a withering takedown of four billionaires (from Andreessen to Zuckerberg) who are selling us fantasies while the world burns.At a time when multiple crises are compounding to create epic inequality, four billionaires are hyping schemes that are designed to divert our attention away from issues that really matter. Each scheme - from the metaverse to cryptocurrency, space travel and transhumanism - is an existential threat in moral, political, and economic terms.In The End of Reality¿ Jonathan Taplin shines a light on the enormous cultural power of Peter Thiel, Elon Musk, Mark Zuckerberg, and Marc Andreessen, questioning whether we want our society to be run by people who receive blood transfusions to stay young. Will we really want our children anywhere near the metaverse? Do we trust Musk to rule over Mars?Tech monopolies have hollowed out the middle class and brought unbounded public acrimony. Meanwhile, enormous amounts of taxpayer money are funnelled into dystopian ventures, the benefits of which accrue to billionaires. The End of Reality is both a scathing critique of the warped worldview of a tiny minority and a vision of a truly regenerative economics to build a sustainable society with healthy growth and full employment.

How Elon Musk and his Friends are Changing Your World

The End of Reality

Es diente als Truppenunterkunft auf den Falklandinseln, 'Hotel' für VW-Beschäftigte in Emden, Gefängnis im East River und Bleibe für Ölarbeiter in Nigeria: der schlichte Frachtkahn im Zentrum dieses Buchs. Mit modularen Containern ausgestattet- dem Inbegriff standardisierter Weltwirtschaft - wurde er zu dem, was der Markt gerade verlangte.Dem Historiker Ian Kumekawa gelingt das Kunststück, anhand der Stationen eines einzigen Schiffs die großen ökonomischen und politischen Umbrüche der letzten fünf Jahrzehnte greifbar zu machen. Eine Phase, die geprägt ist von Ölboom und Privatisierung, Deregulierung der Finanzmärkte, Arbeitsplatzverlagerung in Billiglohnländer und Masseninhaftierung. In dieser Mikrogeschichte wird auf fesselnde Weise deutlich, dass hinter abstrakten Begriffen wie Offshoring und Globalisierung, Kapitalismus und Neoliberalismus immer sehr konkrete Menschen und ihre Schicksale stecken.

SPIEGEL-Bestseller | »Ein fantastisches Buch!« Philippe Sands

Beliebige Fracht. Die Geschichte der globalen Wirtschaft, erzählt anhand eines Schiffs

Studienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie  &amp; Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Die Bekanntheit und die einzigartige Produktpolitik von Apple haben mich dazu bewegt, mich intensiv mit der Thematik "Produktpolitik am Beispiel von Apple" auseinander zu setzen.Neue innovative Technologien nehmen in unserer Zeit einen großen Stellenwert ein, so auch das Interesse an Apple-Produkten. Apple ist seit langem kein reiner Computerhersteller mehr, sondern ein Unternehmen, welches eine breite an Produkten in der Unterhaltungselektronik anbietet. Mac, iPod, iPhone, iPad, iTunes – all dies sind Produkte von Apple, die jedoch weit mehr als nur Standardprodukte für die Menschen sind. Ob Jung oder Alt, dass Interesse nach Apple-Produkten und an die Marke Apple ist groß, welches den Erfolgsfaktor und die Beliebtheit beweisen. Apple hat mit seinen Innovationen ganze Märkte auf den Kopf gestellt und die Bedürfnisse der Menschen komplett geändert. Längst ist Apple ein Unternehmen mit Kultprodukten geworden.Im Folgenden wird zunächst die Definition eines Produktes näher erläutert. Das Kapitel 2.2 gibt einen Überblick über die Produktprogramme eines Unternehmens. Kapitel 2.3 befasst sich mit der Produktlebenszyklusanalyse und deren unterschiedlichen Phasen und produktpolitischen Maßnahmen. Das Kapitel 2.4 sowie die Unterkapitel befassen sich mit den produktpolitischen Entscheidungen im Marketing-Mix, namentlich Produktinnovation, -variation, -differenzierung und -eliminierung. Im Kapitel 3.1 wird zunächst auf das Unternehmen Apple und deren Geschichte eingegangen. Kapitel 3.2 verdeutlicht das breite und tiefe Produktprogramm von Apple. Der Produktlebenszyklus wird am Beispiel von Apple in Kapitel 3.3 und am iPhone veranschaulicht. Ferner werden in Kapitel 3.4 und seinen Unterkategorien die produktpolitische Entscheidungen anhand von Apple und deren Strategie beispielhaft erläutert. Die Schlussbetrachtung in Form eines Fazits erfolgt in Kapitel 4.

Can Özhan

Produktpolitik des Unternehmens "Apple Inc."

'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

Fortnite, Musk, Spotify, and the Siege of Apple

iWar

*** THE NEW YORK TIMES BESTSELLER ***&nbsp;* WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING *&nbsp; What if the greatest business success story of the twenty-first century was hiding the West's gravest mistake?For two decades, Apple poured billions into China, training millions of workers and building the most advanced supply and manufacturing system in history. But those same investments transferred knowledge, skills and power, handing China the tools to challenge America's dominance and putting Apple in the middle of a new Cold War between two superpowers.Based on hundreds of exclusive interviews, Patrick McGee's gripping exposé reveals Apple's vulnerability for the first time - and shows how one company's triumph inadvertently reshaped the global balance of power.'Devastatingly clear'&nbsp;New York Times&nbsp;'Scrupulously reported'&nbsp;New Yorker&nbsp;'Absolutely riveting'&nbsp;Peter Frankopan &nbsp;'Disturbing and enlightening'&nbsp;Chris Miller&nbsp;'This is&nbsp;the best book about Apple ever written'&nbsp;Ben Thompson,&nbsp;Stratechery&nbsp;

The Capture of the World's Greatest Company

Apple in China

'Pulsing with wisdom and humanity... a masterpiece' ED YONG 'A hopeful, lyrical - even beautiful - hymn to the systems of mutual aid we embed in our material world' CORY DOCTOROW 'An extraordinary book' MARK MIODOWNIK 'You won't see the world the same after reading this book!' AUSTIN KLEON Every day, we are granted the power to travel at high speeds, fly, see in the dark, summon water from distant mountains and electricity from the sun. The systems that run our world are invisible to us until they fail. Infrastructure enables lives of astounding ease and freedom that would have been unimaginable just a century ago. These technological systems - the most complex and vast ever created by humans - have allowed us to work collectively for the public good. But these systems are now beginning to fail us. Engineering professor Deb Chachra takes readers on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, and just how much they shape our lives - but also the price they extract, who pays it and in what ways, as well as the threats to our infrastructure in a changing world. From Snowdonia's Electric Mountain to a solar plant in southern India, Chachra shows how we can rebuild our shared infrastructure to be not just functional but also equitable, resilient, and sustainable. We need to learn how to see these systems and to transform them, together, because the cost of not being able to rely on them is unthinkably high.

'Pulsing with wisdom and humanity, How Infrastructure Works is a masterpiece' Ed Yong 'You won't see the world the same after reading this book!' Austin Kleon Every day, we are granted the power to travel at high speeds, fly, see in the dark, summon water from distant mountains and electricity from the sun. The systems that run our world are invisible to us until they fail. Infrastructure enables lives of astounding ease and freedom that would have been unimaginable just a century ago. These technological systems - the most complex and vast ever created by humans - have allowed us to work collectively for the public good. But these systems are now beginning to fail us. Engineering professor Deb Chachra takes readers on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, and just how much they shape our lives - but also the price they extract, who pays it and in what ways, as well as the threats to our infrastructure in a changing world. From Snowdonia's Electric Mountain to a solar plant in southern India, Chachra shows how we can rebuild our shared infrastructure to be not just functional but also equitable, resilient, and sustainable. We need to learn how to see these systems and to transform them, together, because the cost of not being able to rely on them is unthinkably high.

Transforming our shared systems for a changing world

How Infrastructure Works

Aus der Reihe: e-fellows.net stipendiaten-wissen

Bachelor Thesis from the year 2022 in the subject Economics - International Economic Relations, grade: 1,0, FH OÖ Standort Steyr (University of Applied Sciences Upper Austria), language: English, abstract: The main objective of this bachelor thesis is to try to identify how cultural differences might affect the running of platform-based businesses in Russia and China. Moreover, this thesis attempts to offer a rationalization for bringing up new businesses in the respective countries. Aspects such as the main driving forces behind the imbalance faced today between the two respective markets will be investigated and its possible link to the respective culture will be discussed. The rise of the internet in the 1990s changed the business world to a great extent. A wave of new business models overtopped the economy, one of them the so-called platform-based business model. A platform-based business connects the customers directly with the traders, operating as a modern middleman. Especially C2C markets, consumer-to-consumer marketplaces, where the platform operates as a middle-man between two independent private parties, have increased in popularity. However, since then, a world without platform-based businesses seems unimaginable, as this business model affects all markets, including B2B, business to business, and B2C, business to consumer. Corporations like Amazon, Google, Facebook, and Alibaba are just a few of examples to illustrate the impact this business model created on everyday life. Especially to Millennials and Gen-Z, these companies serve as an attractive labor source and their outputs are used by them on a daily basis. Although the impact of this business model is universal, there are cultural distinguishing factors regarding expanding these businesses among countries. The thesis at hand tries to investigate the cultural differences in expanding a platform-based business in China and Russia.

Jakob Reisinger

The Cultural Differences of Expanding Platform-based Businesses in China and Russia

*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022* *A TIMES BUSINESS BOOK OF THE YEARS 2022* *A NEW YORK TIMES BEST BUSINESS BOOK 2022* *A FORBES ESPANA TOP TEN BOOK 2022* *A PROJECT SYNDICATE 2022 BEST READ* 'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - Guardian 'Vital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' New York Times 'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything Store ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________ In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all. Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence. In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China. __________ 'There's so much fascinating detail here.' -- The Times 'Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change.' -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power 'A book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.' -- David Barboza, The Wire

A fascinating behind-the-scenes look at one of the world's biggest tech companies

The critically acclaimed and timely story of Tencent and China's tech ambition

Influence Empire

LONGLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR AWARD 2026A NEW SCIENTIST BEST BOOK FOR OCTOBER 2026 'A tremendous contribution to a debate that is of existential importance to us all' NAOMI KLEIN'The book that Big Tech does not want you to read' MALCOM HARRIS'Excellent and timely' KAREN HAOThe cloud is an ethereal world of convenience and freedom. A place where memories and messages live nowhere and everywhere. But on the ground, sprawling server farms power our online world - while plundering our physical one. Delving into the labyrinthine industry of data centres that are now multiplying at an alarming rate, Hyperscale is an urgent exposé of the ruinous physical infrastructure of the digital age. In the race to meet the AI revolution, tech overlords are waging a resource war as they trade our future for their profit. Marx unmasks a civilisational time bomb in the making with razor-sharp reporting and analysis to show that the greatest threat is not the spectre of AI, but a global disaster that has already begun.

Ambition, Power and the Relentless Rise of Data Empires: LONGLISTED FOR THE FT BUSINESS BOOK AWARD 2026

Hyperscale

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all. Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022* *A TIMES BUSINESS BOOK OF THE YEARS 2022* *A NEW YORK TIMES BEST BUSINESS BOOK 2022* *A FORBES ESPANA TOP TEN BOOK 2022* *A PROJECT SYNDICATE 2022 BEST READ* 'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - Guardian 'Vital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' New York Times 'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything Store ORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________ In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all. Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence. In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China. __________ 'There's so much fascinating detail here.' -- The Times 'Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change.' -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power 'A book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.' -- David Barboza, The Wire

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, Data Culture sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.After working as a senior executive in one of the UK's leading manufacturers, Alex Vail and a group of Chief Technology Officers conducted several research projects, including the largest ever study into the country's corporate AI capabilities. Through workshops, round tables, surveys and interviews with hundreds of C-suite technology, digital and AI leaders from FTSE350 companies, they explored why digital transformations succeed or fail; the data dependency of organisations; and how data-literate senior decision-makers really are.What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, to guarantee successful technology transformations. This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.

How to Succeed with Digital Transformation and Artificial Intelligence

Data Culture

"INCREDIBLY USEFUL AND ENTERTAINING" - Rory Sutherland, Vice Chairman of Ogilvy and author of Alchemy"PUNCHY, WITTY, AND PROVOCATIVE" - Gillian Tett, Financial Times columnist and author of Anthro-Vision"FASCINATING AND INDISPENSIBLE" - Annie Duke, Decision strategist and author of Thinking in Bets and Quit------------------------------------------------------ Even the smartest investors lose their minds - and their money.Why do investors chase AI stocks that bleed losses? Why do they ignore glaring opportunities hiding in plain sight? Why does the stock market fall after a football defeat, or rise on a sunny day?In The Madness of Markets, Professor Alex Edmans reveals how mood, emotion and social contagion lead even seasoned professionals to make irrational decisions.But their mistakes can become your advantage. Edmans uncovers how you can protect yourself from costly mishaps and capitalise when others misstep. You'll learn how to think sharper, invest smarter and recognise when the crowd has lost the plot.From one of the world's leading finance professors, this is a compelling guide to beating the market in a world that thinks fast, loud and wrong.

Why Smart Investors Make Crazy Decisions – And How to Exploit Them

The Madness of Markets

The Chip Age

Weitere Titel zum Thema