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Rakesh Kumar

The Chip Age

How Chips Shaped Our Past and Will Define Our Future

LONGLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR AWARD 2026A NEW SCIENTIST BEST BOOK FOR OCTOBER 2026 'A tremendous contribution to a debate that is of existential importance to us all' NAOMI KLEIN'The book that Big Tech does not want you to read' MALCOM HARRIS'Excellent and timely' KAREN HAOThe cloud is an ethereal world of convenience and freedom. A place where memories and messages live nowhere and everywhere. But on the ground, sprawling server farms power our online world - while plundering our physical one. Delving into the labyrinthine industry of data centres that are now multiplying at an alarming rate, Hyperscale is an urgent exposé of the ruinous physical infrastructure of the digital age. In the race to meet the AI revolution, tech overlords are waging a resource war as they trade our future for their profit. Marx unmasks a civilisational time bomb in the making with razor-sharp reporting and analysis to show that the greatest threat is not the spectre of AI, but a global disaster that has already begun.

Ambition, Power and the Relentless Rise of Data Empires: LONGLISTED FOR THE FT BUSINESS BOOK AWARD 2026

Hyperscale

Vom Hype zum GeschäftsmodellSeit Januar 2021 ist Deutschland im Clubhouse-Fieber, die Audio-only-App gehört zu den meist heruntergeladenen. Immer mehr Unternehmer, Influencer, Journalisten, Schauspieler und Politiker tummeln sich in dem exklusiven Audio-Medium, aber auch immer mehr Nutzer schätzen das Angebot an Gesprächsrunden.Neben stammtischähnlichen Rooms und Politikern, die sich in der lockeren Atmosphäre um Kopf und Kragen reden, bieten Clubhouse und andere Hörmedien zunehmend eine perfekte Plattform, um Kunden oder Geschäftskontakte zu pflegen. Doch wie kann ich das Medium für mein Unternehmen nutzen? Was muss ich beachten? Was ist zu vermeiden? Felix Thönnessen, selbst User der ersten Stunde, und andere Experten erklären hier kompakt, wie man mit und auf Audio-Apps erfolgreich wird.Plus wertvollen Tipps von Deutschlands bekanntestem Clubhouse-Moderator Ralf Leister.

Felix Thönnessen

Wie man Audio-only-Apps nutzt und damit durchstartet

Erfolgreich mit Clubhouse & Co

An urgent, indispensable guide to why Taiwan matters - for China, the West and everyone's future 'An authoritative primer to all things Taiwan' BARBARA DEMICK ¿ 'A must-read for all who are concerned about the current state of our dangerous world' MICHAEL WOOD ¿ 'Written with great knowledge, passion and insight' MARTIN JACQUES ¿ 'Kerry Brown is one of our most perceptive and accurate foreign observers of China' JOHN SIMPSON ¿ ''Anyone with a care to avoid a third world war - between China and the US - should read this book'' JACK STRAW When the bloody Chinese Civil War concluded in 1949, two Chinas were born. Mao's Communists won and took China's mainland; Chiang Kai-shek's Nationalists fled to Taiwan island. Since then, China and Taiwan have drifted into being separate political and cultural entities. Taiwan is now a flourishing democracy and an economic success story: just one of its companies produces over 90 per cent of the semiconductors that power the world's economy. It is a free and vibrant society. For the United States and the West, the island is a bastion of freedom against China's assertive presence in the region. And yet China, increasingly bellicose under Xi Jinping, insists Taiwan is part of its territory and must be returned to it. Should China blockade the island and mount an invasion, it would set off a chain reaction that would pitch it against the US - escalating a regional war into a global one. Taiwan is thus a geopolitical powder keg. The Taiwan Story helps us understand how and why we've arrived at this dangerous moment in history. With unparalleled access to Taiwan's political leaders and a deep understanding of the island's history and culture, Professor Kerry Brown provides a new reading of Taiwan, its twenty-three million people, and how they navigate being caught in this frightening geopolitical standoff. This is the essential book delving into Taiwan's unique story, buried beneath the headlines, told in an accessible, expert and urgent way.

How a Small Island Will Dictate the Global Future

The Taiwan Story

&amp;apos;A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.&amp;apos;Walter Isaacson, no. 1 bestselling author of Steve JobsPerfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter TheilOut of PayPal&amp;apos;s ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. Yet for all their influence, the incredible story of where they started has gone largely untold.In The Founders, award-winning author Jimmy Soni narrates how a once-in-a-generation collaboration turned a scrappy start-up into one of the most successful businesses of all time. Facing bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s, their success was anything but certain. But they would go on to change our world forever.Informed by hundreds of interviews and unprecedented access to thousands of pages of internal material, The Founders explores how the seeds of so much of what drives the internet today were planted two decades ago.

Jimmy Soni

Elon Musk, Peter Thiel and the Company that Made the Modern Internet

Founders

Andrew Smith

A Coding Odyssey

Devil in the Stack

“Phenomenal…a jaw-dropping book.” —Jon Stewart, The Daily Show Named by The New York Times, The New Yorker, and Prospect magazine as a best book of the year, this “scrupulously reported” (The New Yorker) and “astonishing” (The Daily Telegraph, London) book rivets with its portrayal of how Apple allowed itself to become dependent on China for a huge percentage of its manufacturing, making it vulnerable and unwittingly laying the groundwork for the Asian superpower to rival the US in technological expertise. After struggling to build products on three continents, Apple turned to China’s seemingly endless supply of cheap labor. It soon deployed thousands of engineers, trained millions of workers, and invested hundreds of billions of dollars to create the most advanced global supply chain. These efforts fueled the iPhone’s dominance—but also laid the foundation for a powerful, state-supported Chinese electronics industry. What began as a business decision evolved into a cautionary tale of global trade, tech rivalry, and national security. Without intending to, Apple helped Beijing acquire technological influence that could now be weaponized—a central concern in the ongoing US-China tech war. Drawing on over two hundred interviews, Patrick McGee exposes never-before-reported details from Silicon Valley to Shenzhen: internal emails, secretive executive meetings, and overlooked voices inside the company’s China operations. You’ll meet the “Gang of Eight” executives tasked with appeasing Beijing, a Mormon missionary who launched Apple retail in China, and a veteran whose dreams of improving factory conditions were crushed by both Apple’s demands and Xi Jinping’s authoritarian crackdown. From Foxconn and Tim Cook to the Chinese Communist Party and Taiwan Semiconductor, this is a revelatory look at how Apple, in seeking efficiency, became entangled in the very politics it once claimed to challenge. For readers of Chip War, American Factory, and The Big Short, Apple in China is a searing examination of corporate power, Chinese nationalism, deglobalization, and the fragile relationship between Silicon Valley and the world’s rising superpower.

The Capture of the World's Greatest Company

Apple in China

Nanotechnology could be the key to future scientific and engineering breakthroughs, space travel and kickstarting a new industrial revolution. But what exactly is it?In this accessible and concise primer, Rahul Rao takes the reader on a journey to the hidden world of the nano realm. This world is invisible to the human eye, but without it, life as we know it simply wouldn't exist. Nanotechnology is the craft of editing, manipulating and shaping this parallel world in ways that can have profound impacts on a huge scale.Celebrating the power and potential of the small things, this book looks at a diverse range of examples of nanotechnology including super-strength carbon nanotubes, speciality nanoparticles and biological nanomachinery. It explains the science behind these breakthroughs and offers a tantalising glimpse at what may await us in the world of tomorrow.

Nanotechnology

Document from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This report outlines a strategic business plan for Apple Inc, a renowned technology company that focuses on innovation and accessibility in all its products. The report begins with a background on the company, including its founders and the evolution of its products. The strategic analysis section of the report discusses the company's trends and directions in terms of its political, economic, socio-cultural, and technological contributions, as well as its core competencies. The report also analyzes the company's strategic planning, implementation, and control, as well as its information technology strategies. The report highlights the importance of Apple's innovation strategy, which has been powered by its founder Steve Jobs' empathy and driven passion for reinventing markets. The report concludes with a discussion of Apple's corporate priorities towards managing its technology and innovation, including its commitment to research and development investment and accelerated training environment. Overall, the report highlights the importance of innovation and strategic planning in driving the success of Apple Inc.

Bandar Hezam

Management Technology and Innovation. Strategic Business Plan for "Apple Inc."

Aus der Reihe: e-fellows.net stipendiaten-wissen

Bachelor Thesis from the year 2022 in the subject Economics - International Economic Relations, grade: 1,0, FH OÖ Standort Steyr (University of Applied Sciences Upper Austria), language: English, abstract: The main objective of this bachelor thesis is to try to identify how cultural differences might affect the running of platform-based businesses in Russia and China. Moreover, this thesis attempts to offer a rationalization for bringing up new businesses in the respective countries. Aspects such as the main driving forces behind the imbalance faced today between the two respective markets will be investigated and its possible link to the respective culture will be discussed. The rise of the internet in the 1990s changed the business world to a great extent. A wave of new business models overtopped the economy, one of them the so-called platform-based business model. A platform-based business connects the customers directly with the traders, operating as a modern middleman. Especially C2C markets, consumer-to-consumer marketplaces, where the platform operates as a middle-man between two independent private parties, have increased in popularity. However, since then, a world without platform-based businesses seems unimaginable, as this business model affects all markets, including B2B, business to business, and B2C, business to consumer. Corporations like Amazon, Google, Facebook, and Alibaba are just a few of examples to illustrate the impact this business model created on everyday life. Especially to Millennials and Gen-Z, these companies serve as an attractive labor source and their outputs are used by them on a daily basis. Although the impact of this business model is universal, there are cultural distinguishing factors regarding expanding these businesses among countries. The thesis at hand tries to investigate the cultural differences in expanding a platform-based business in China and Russia.

Jakob Reisinger

The Cultural Differences of Expanding Platform-based Businesses in China and Russia

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,5, , Veranstaltung: Allgemeine BWL, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die strategischen Erfolgsfaktoren im Marketing-Mix anhand einer detaillierten Analyse der Apple Inc. Der Text beginnt mit einer Einführung in die Grundlagen des Marketing-Mix, gefolgt von einer eingehenden Betrachtung der einzelnen Elemente: Produktpolitik, Preis- und Konditionenpolitik, Distributionspolitik und Kommunikationspolitik. Besonderes Augenmerk liegt auf statischen und dynamischen Preisstrategien, sowie auf Direkt- und Indirektvertrieb. Anhand von Maßnahmen wie Sonderangeboten, Preisdifferenzierung, Rabatt- und Skontogewährung, sowie Konditionengewährung wird die optimale Gestaltung des Marketing-Mix beleuchtet. Die Analyse setzt sich fort mit einer Vorstellung der Apple Inc., gefolgt von einer detaillierten 4-P Analyse ihrer Produktpolitik, Preispolitik, Distributionspolitik und Kommunikationspolitik. Die Diskussion vertieft die Erkenntnisse und identifiziert Herausforderungen bei der optimalen Gestaltung des Marketing-Mix. Diese Arbeit bietet somit Einblicke in bewährte Praktiken und Herausforderungen im Bereich des Marketing-Mix, insbesondere anhand eines prominenten Unternehmens wie der Apple Inc.

 Anonymous

Strategische Erfolgsfaktoren im Marketing-Mix. Eine Analyse am Beispiel der Apple Inc.

'Highly readable' Financial Times From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal. Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas. In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly. iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

Fortnite, Musk, Spotify, and the Siege of Apple

iWar

The Chip Age

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