Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Rakesh Kumar

The Chip Age

How Chips Shaped Our Past and Will Define Our Future

*** THE NEW YORK TIMES BESTSELLER ***&nbsp;* WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING *&nbsp; What if the greatest business success story of the twenty-first century was hiding the West's gravest mistake?For two decades, Apple poured billions into China, training millions of workers and building the most advanced supply and manufacturing system in history. But those same investments transferred knowledge, skills and power, handing China the tools to challenge America's dominance and putting Apple in the middle of a new Cold War between two superpowers.Based on hundreds of exclusive interviews, Patrick McGee's gripping exposé reveals Apple's vulnerability for the first time - and shows how one company's triumph inadvertently reshaped the global balance of power.'Devastatingly clear'&nbsp;New York Times&nbsp;'Scrupulously reported'&nbsp;New Yorker&nbsp;'Absolutely riveting'&nbsp;Peter Frankopan &nbsp;'Disturbing and enlightening'&nbsp;Chris Miller&nbsp;'This is&nbsp;the best book about Apple ever written'&nbsp;Ben Thompson,&nbsp;Stratechery&nbsp;

The Capture of the World's Greatest Company

Apple in China

Political Science and International Studies (R0)

C. Y. Cyrus Chu

An Emerging Digital Wall

*** THE NEW YORK TIMES BESTSELLER ***&nbsp;* WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING *&nbsp; 'Absolutely riveting' Peter Frankopan, author of The Silk Roads 'Disturbing and enlightening' Chris Miller,&nbsp;author of&nbsp;Chip War 'Hugely important' Rana Foroohar,&nbsp;author of&nbsp;Makers and Takers 'A once-in-a-generation read' Robert D. Kaplan, author of&nbsp;Waste Land As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve. Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West. Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino's choice to anchor its supply chain in China has increasingly made it vulnerable to the regime's whims. Both an insider's historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone's global domination within an increasingly fraught geopolitical context. &nbsp;

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all. Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film. In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

The critically acclaimed and timely story of Tencent and China's tech ambition

Influence Empire

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, Data Culture sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures.After working as a senior executive in one of the UK's leading manufacturers, Alex Vail and a group of Chief Technology Officers conducted several research projects, including the largest ever study into the country's corporate AI capabilities. Through workshops, round tables, surveys and interviews with hundreds of C-suite technology, digital and AI leaders from FTSE350 companies, they explored why digital transformations succeed or fail; the data dependency of organisations; and how data-literate senior decision-makers really are.What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, to guarantee successful technology transformations. This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.

How to Succeed with Digital Transformation and Artificial Intelligence

Data Culture

Document from the year 2022 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: This report outlines a strategic business plan for Apple Inc, a renowned technology company that focuses on innovation and accessibility in all its products. The report begins with a background on the company, including its founders and the evolution of its products. The strategic analysis section of the report discusses the company's trends and directions in terms of its political, economic, socio-cultural, and technological contributions, as well as its core competencies. The report also analyzes the company's strategic planning, implementation, and control, as well as its information technology strategies. The report highlights the importance of Apple's innovation strategy, which has been powered by its founder Steve Jobs' empathy and driven passion for reinventing markets. The report concludes with a discussion of Apple's corporate priorities towards managing its technology and innovation, including its commitment to research and development investment and accelerated training environment. Overall, the report highlights the importance of innovation and strategic planning in driving the success of Apple Inc.

Bandar Hezam

Management Technology and Innovation. Strategic Business Plan for "Apple Inc."

An urgent, indispensable guide to why Taiwan matters - for China, the West and everyone's future'An erudite primer . . . Brown's mission to educate westerners about Taiwan and why it matters is a critical one, which makes this book well worth reading' SUNDAY TIMES ¿ 'Anyone with a care to avoid a third world war - between China and the US - should read this book' JACK STRAW ¿ 'An authoritative primer to all things Taiwan' BARBARA DEMICK When the bloody Chinese Civil War concluded in 1949, two Chinas were born. Mao's Communists won and took China's mainland; Chiang Kai-shek's Nationalists fled to Taiwan island. Since then, China and Taiwan have drifted into being separate political and cultural entities.Taiwan is now a flourishing democracy and an economic success story: just one of its companies produces over 90 per cent of the semiconductors that power the world's economy. It is a free and vibrant society. For the United States and the West, the island is a bastion of freedom against China's assertive presence in the region. And yet China, increasingly bellicose under Xi Jinping, insists Taiwan is part of its territory and must be returned to it. Should China blockade the island and mount an invasion, it would set off a chain reaction that would pitch it against the US - escalating a regional war into a global one. Taiwan is thus a geopolitical powder keg.The Taiwan Story helps us understand how and why we've arrived at this dangerous moment in history. With unparalleled access to Taiwan's political leaders and a deep understanding of the island's history and culture, Professor Kerry Brown provides a new reading of Taiwan, its twenty-three million people, and how they navigate being caught in this frightening geopolitical standoff. This is the essential book delving into Taiwan's unique story, buried beneath the headlines, told in an accessible, expert and urgent way.'As Brown shows so compellingly, anyone who thinks the Taiwan problem can be easily solved probably hasn't thought about it for long enough' FINANCIAL TIMES'Kerry Brown is one of our most perceptive and accurate foreign observers of China' JOHN SIMPSON'Written with great knowledge, passion and insight' MARTIN JACQUES

How a Small Island Will Dictate the Global Future

The Taiwan Story

An urgent, indispensable guide to why Taiwan matters - for China, the West and everyone's future 'An authoritative primer to all things Taiwan' BARBARA DEMICK ¿ 'A must-read for all who are concerned about the current state of our dangerous world' MICHAEL WOOD ¿ 'Written with great knowledge, passion and insight' MARTIN JACQUES ¿ 'Kerry Brown is one of our most perceptive and accurate foreign observers of China' JOHN SIMPSON ¿ ''Anyone with a care to avoid a third world war - between China and the US - should read this book'' JACK STRAW When the bloody Chinese Civil War concluded in 1949, two Chinas were born. Mao's Communists won and took China's mainland; Chiang Kai-shek's Nationalists fled to Taiwan island. Since then, China and Taiwan have drifted into being separate political and cultural entities. Taiwan is now a flourishing democracy and an economic success story: just one of its companies produces over 90 per cent of the semiconductors that power the world's economy. It is a free and vibrant society. For the United States and the West, the island is a bastion of freedom against China's assertive presence in the region. And yet China, increasingly bellicose under Xi Jinping, insists Taiwan is part of its territory and must be returned to it. Should China blockade the island and mount an invasion, it would set off a chain reaction that would pitch it against the US - escalating a regional war into a global one. Taiwan is thus a geopolitical powder keg. The Taiwan Story helps us understand how and why we've arrived at this dangerous moment in history. With unparalleled access to Taiwan's political leaders and a deep understanding of the island's history and culture, Professor Kerry Brown provides a new reading of Taiwan, its twenty-three million people, and how they navigate being caught in this frightening geopolitical standoff. This is the essential book delving into Taiwan's unique story, buried beneath the headlines, told in an accessible, expert and urgent way.

Es diente als Truppenunterkunft auf den Falklandinseln, 'Hotel' für VW-Beschäftigte in Emden, Gefängnis im East River und Bleibe für Ölarbeiter in Nigeria: der schlichte Frachtkahn im Zentrum dieses Buchs. Mit modularen Containern ausgestattet- dem Inbegriff standardisierter Weltwirtschaft - wurde er zu dem, was der Markt gerade verlangte.Dem Historiker Ian Kumekawa gelingt das Kunststück, anhand der Stationen eines einzigen Schiffs die großen ökonomischen und politischen Umbrüche der letzten fünf Jahrzehnte greifbar zu machen. Eine Phase, die geprägt ist von Ölboom und Privatisierung, Deregulierung der Finanzmärkte, Arbeitsplatzverlagerung in Billiglohnländer und Masseninhaftierung. In dieser Mikrogeschichte wird auf fesselnde Weise deutlich, dass hinter abstrakten Begriffen wie Offshoring und Globalisierung, Kapitalismus und Neoliberalismus immer sehr konkrete Menschen und ihre Schicksale stecken.

SPIEGEL-Bestseller | »Ein fantastisches Buch!« Philippe Sands

Beliebige Fracht. Die Geschichte der globalen Wirtschaft, erzählt anhand eines Schiffs

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,5, , Veranstaltung: Allgemeine BWL, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die strategischen Erfolgsfaktoren im Marketing-Mix anhand einer detaillierten Analyse der Apple Inc. Der Text beginnt mit einer Einführung in die Grundlagen des Marketing-Mix, gefolgt von einer eingehenden Betrachtung der einzelnen Elemente: Produktpolitik, Preis- und Konditionenpolitik, Distributionspolitik und Kommunikationspolitik. Besonderes Augenmerk liegt auf statischen und dynamischen Preisstrategien, sowie auf Direkt- und Indirektvertrieb. Anhand von Maßnahmen wie Sonderangeboten, Preisdifferenzierung, Rabatt- und Skontogewährung, sowie Konditionengewährung wird die optimale Gestaltung des Marketing-Mix beleuchtet. Die Analyse setzt sich fort mit einer Vorstellung der Apple Inc., gefolgt von einer detaillierten 4-P Analyse ihrer Produktpolitik, Preispolitik, Distributionspolitik und Kommunikationspolitik. Die Diskussion vertieft die Erkenntnisse und identifiziert Herausforderungen bei der optimalen Gestaltung des Marketing-Mix. Diese Arbeit bietet somit Einblicke in bewährte Praktiken und Herausforderungen im Bereich des Marketing-Mix, insbesondere anhand eines prominenten Unternehmens wie der Apple Inc.

 Anonymous

Strategische Erfolgsfaktoren im Marketing-Mix. Eine Analyse am Beispiel der Apple Inc.

From the award-winning and Sunday Times bestselling author of Material World, a story that will take you from ancient civilizations, empire and globalisation through to the most influential geopolitical issue of our times. The story of trade is the story of humanity. From the copper in Mesopotamian ploughs to the silicon atoms within the chip inside your smartphone, intricate global trading networks have evolved over millennia to fulfil the distinctly human desire to buy and sell.Today, the volume of trade bestriding the planet is unprecedented. Yet, as fractures in the global order emerge - from an era of globalisation and untrammelled flows of goods and money to a new world of restrictions, intervention and, possibly, war - understanding this fundamental shift to the dominant economic consensus is more important than ever.Ed Conway tells this extraordinary story through these three commonplace products - bread, cloth and cars. With a compelling blend of economic history and first-hand access to key figures and institutions, he takes us from policy treaties to ground level to show us the people who make, ship and sometimes smuggle the products we buy on a daily basis.Discover the hidden, shifting trade world behind everything you see around you.

The Ties That Bound Our Past and Could Unravel Our Future

Trade World

The Chip Age

Autres titres sur ce thème