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Maney K: The Category Creation Formula

The Category Creation Formula

"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don't Trust Your Gut is a tour de force?an intoxicating blend of analysis, humor, and humanity.? ? Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing ?expert? advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement?such as who we marry, how to date, where to live, what makes us happy?based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don't Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life's biggest self-help puzzles. Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works?whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend's birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it's become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don't Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don't lie.

"Seth Stephens-Davidowitz is more than a data scientist. He is a prophet for how to use the data revolution to reimagine your life. Don’t Trust Your Gut is a tour de force—an intoxicating blend of analysis, humor, and humanity.”&nbsp;—&nbsp;Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is HumanBig decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.In Don’t Trust Your Gut, economist, former Google data scientist, and New York Times bestselling author Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives. In the past decade, scholars have mined enormous datasets to find remarkable new approaches to life’s biggest self-help puzzles.&nbsp;Data from hundreds of thousands of dating profiles have revealed surprising successful strategies to get a date; data from hundreds of millions of tax records have uncovered the best places to raise children; data from millions of career trajectories have found previously unknown reasons why some rise to the top.Telling fascinating, unexpected stories with these numbers and the latest big data research, Stephens-Davidowitz exposes that, while we often think we know how to better ourselves, the numbers disagree. Hard facts and figures consistently contradict our instincts and demonstrate self-help that actually works—whether it involves the best time in life to start a business or how happy it actually makes us to skip a friend’s birthday party for a night of Netflix on the couch. From the boring careers that produce the most wealth, to the old-school, data-backed relationship advice so well-worn it’s become a literal joke, he unearths the startling conclusions that the right data can teach us about who we are and what will make our lives better.Lively, engrossing, and provocative, the end result opens up a new world of self-improvement made possible with massive troves of data. Packed with fresh, entertaining insights, Don’t Trust Your Gut redefines how to tackle our most consequential choices, one that hacks the market inefficiencies of life and leads us to make smarter decisions about how to improve our lives. Because in the end, the numbers don’t lie.

Using Data to Get What You Really Want in Life

Don't Trust Your Gut

"Anyone pursuing success must read this book." ?Chris Voss, author of Never Split the DifferenceA master class in leadership from the world's top body language expertFrom internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful principles that set exceptional individuals apartJoe Navarro spent a quarter century with the FBI, pursuing spies and other dangerous criminals across the globe. In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by:Self-Mastery: To lead others, you must first demonstrate that you can lead yourself.Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation.Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire.Action: Build shared purpose and lead by example.Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro's decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro's FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.

"Anyone pursuing success must read this book."&nbsp;—Chris Voss, author of Never Split the DifferenceA master class in leadership from the world’s top body language expertFrom internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful principles that set exceptional individuals apartJoe Navarro spent a quarter century with the FBI, pursuing spies and other dangerous criminals across the globe. In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional&nbsp;distills a lifetime of experience into five principles that outstanding individuals live by:Self-Mastery: To lead others, you must first demonstrate that you can lead yourself.Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation.Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire.Action: Build shared purpose and lead by example.Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion,&nbsp;this&nbsp;is a new type of leadership book, one that will have the power to transform for years to come.

Master the Five Traits That Set Extraordinary People Apart

Be Exceptional

"From renowned life coach Rachel Luna, Permission to Offend is an empowering guide to teach readers how to unapologetically set their own boundaries and stop trying to live up to others"--

When you choose to become unfiltered and unafraid, YOUR LIFE WILL CHANGE.Looking at Rachel Luna today, you would never guess what she has been through. Both her parents died from AIDS, she survived a cancer diagnosis that upended her life, and she served for a decade in the United States Marine Corps. However, with every challenging experience, Rachel noticed herself becoming a more watered down version of her true self, questioning her every thought, decision, and action, and filtering each through the expectations of other people. She finally had a revelation: her life would stay the same until she became radically honest with herself and others.In Permission to Offend, certified master coach Rachel Luna reveals her “Permission Slips” for living in truth, faith, freedom, and abundance. She delivers actionable steps for ending validation addiction, recognizing your values and anchoring your life in them, defining your beliefs, accepting rejection, and activating your truth. Rachel introduces her Offender Identity Framework so you can get more of what you want without losing what matters most.If you have ever wondered what it would feel like to live completely unfettered by the opinions and judgments of others, Permission to Offend is for you. It’s time for you to step out of the corner and into the light.This book will show you how.

The Compassionate Guide for Living Unfiltered and Unafraid

Permission to Offend

A renowned life coach's empowering guide that teaches you how to unapologetically define your own standards and stop trying to live up to others' expectations.What do you do when life seems to be against you? Rachel Luna has been asking herself this question ever since childhood. She lost both parents to AIDS, spent ten intense years in the Marine Corps, fought Triple Negative Breast Cancer, and faced racism and misogyny throughout her life. Any one of these setbacks could have derailed her life. Yet instead of surrendering to despair, she sought to discover techniques that would help her remain resilient and allow her best self to shine.Synthesizing everything she learned, the world-renowned life coach created a life-changing program called ?Permission Slips? to help anyone learn to let go and get in touch with their core self?to break free of their fear of judgment, have more meaningful conversations, and speak their truths. Following years of success with her clients, Luna now shares her program with the world.Refreshing, honest, and entertaining, Permission to Offend is filled with practical and manageable tools built around a seven-step framework you can use to set boundaries, stop caring about pleasing others, and go after what you truly want. Accompanied by stories from her life and practice and told in her warm, empathetic voice, Permission to Offend is a must-have guide for stepping into your power and embracing it.

When you choose to become unfiltered and unafraid, YOUR LIFE WILL CHANGE.   Looking at Rachel Luna today, you would never guess what she has been through.

The complete guide to building small habits to rewire our brains for success from life coach and host of the popular podcast, The Mindset Mentor.

“Packed with valuable insights, unique lessons, and practical steps, this book will help you break through your procrastination and take immediate action toward your goals.”—Jay Shetty, New York Times bestselling author of Think Like a Monk and 8 Rules of LoveLevel Up will revolutionize the way you approach your life and your goals. Rob Dial gives you a groundbreaking roadmap to break self-sabotaging patterns and unlock your full potential. When you understand the way the brain and body work together, you can begin to make positive changes. In this book, you will find:<ul><li>A proven system designed to revolutionize the way you approach your goals, success, and personal motivation.</li><li>Powerful secrets of highly successful individuals who have mastered the art of focus, defeated procrastination, and achieved extraordinary results.</li><li>Cutting-edge breakthroughs in brain research and psychology that unveil the science behind mental focus and motivation.</li><li>Techniques and tools that empower you to understand and control your mind like never before. </li></ul>Rob cracks the code to peak performance, teaching you how to apply these tools and insights to your own life. Level Up is not just another self-help book. It is a step-by-step guide that helps you quickly get from where you are now to the life you truly want.Whether you're struggling with distractions, overwhelmed by a chaotic schedule, or simply seeking a path to personal excellence, Level Up is the game-changer you've been waiting for.

How to Get Focused, Stop Procrastinating, and Upgrade Your Life

Level Up

Renowned behavioral psychologist, professor, and bestselling author Dan Ariely presents his most urgent and compelling book yet: a vital exploration of the phenomenon of misinformation, conspiracy theories, and what leads rational people to believe completely irrational things?no matter what it costs them.

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”—Yuval Harari, bestselling author of Sapiens“Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.”—Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretThe renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book—an eye-opening exploration of the human side of the misinformation crisis—examining what drives otherwise rational people to adopt deeply irrational beliefs.Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”—the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us—on the right&nbsp;and&nbsp;the left—and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely’s own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements—emotional, cognitive, personality, and social—that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.

What Makes Rational People Believe Irrational Things

Misbelief

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life. Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he'd honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man's transformation and how he achieved it.Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:Pain: start with what hurtsAmplify: determine how it will get worse before it gets betterStory: find the story of a better futureTransformation: choose the evidence worth believingOpportunity: discern where change can happenResponse: set up a system that makes transformation stickFor anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life. Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:Pain: start with what hurtsAmplify: determine how it will get worse before it gets betterStory: find the story of a better futureTransformation: choose the evidence worth believingOpportunity: discern where change can happenResponse: set up a system that makes transformation stickFor anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

Persuading Yourself to a Better Life

Read This or Die!

?An important reminder of simple everyday practices to improve how we all work together, which will lead to greater team and individual happiness and performance. Great results will follow.??Jack Dorsey, CEO of Twitter and Square?With just 30 changes, you can transform your work experience from bland and boring (or worse) to fulfilling, fun, and even joyful.??Daniel Pink, author of When and DriveThe vice president of Twitter Europe and host of the top business podcast Eat Sleep Work Repeat offers thirty smart, research-based hacks for bringing joy and fun back into our burned out, uninspired work lives.How does a lunch break spark a burst of productivity? Can a team's performance be improved simply by moving the location of the coffee maker? Why are meetings so often a waste of time, and how can a walking meeting actually get decisions made?As an executive with decades of management experience at top Silicon Valley companies including YouTube, Google, and Twitter, Bruce Daisley has given a lot of thought to what makes a workforce productive and what factors can improve the workplace to benefit a company's employees, customers, and bottom line. In his debut book, he shares what he's discovered, offering practical, often counterintuitive, insights and solutions for reinvigorating work to give us more meaning, productivity, and joy at the office.A Gallup survey of global workers revealed shocking news: only 13% of employees are engaged in their jobs. This means that burn out and unhappiness at work are a reality for the vast majority of workers. Managers?and employees themselves?can make work better. Eat Sleep Work Repeat shows them how, offering more than two dozen research-backed, user-friendly strategies, including:Go to Lunch (it makes you less tired over the weekend) Suggest a Tea Break (it increases team cohesiveness and productivity) Conduct a Pre-Mortem (foreseeing possible issues can prevent problems and creates a spirit of curiosity and inquisitiveness)?Let's start enjoying our jobs again,? Daisley insists. ?It's time to rediscover the joy of work.?

“An important reminder of simple everyday practices to improve how we all work together, which will lead to greater team and individual happiness and performance. Great results will follow.”—Jack Dorsey, CEO of Twitter and Square“With just 30 changes, you can transform your work experience from bland and boring (or worse) to fulfilling, fun, and even joyful.”—Daniel Pink, author of When and DriveThe vice president of Twitter Europe and host of the top business podcast Eat Sleep Work Repeat offers thirty smart, research-based hacks for bringing joy and fun back into our burned out, uninspired work lives.How does a lunch break spark a burst of productivity? Can a team’s performance be improved simply by moving the location of the coffee maker? Why are meetings so often a waste of time, and how can a walking meeting actually get decisions made?As an executive with decades of management experience at top Silicon Valley companies including YouTube, Google, and Twitter, Bruce Daisley has given a lot of thought to what makes a workforce productive and what factors can improve the workplace to benefit a company’s employees, customers, and bottom line. In his debut book, he shares what he’s discovered, offering practical, often counterintuitive, insights and solutions for reinvigorating work to give us more meaning, productivity, and joy at the office.A Gallup survey of global workers revealed shocking news: only 13% of employees are engaged in their jobs. This means that burn out and unhappiness at work are a reality for the vast majority of workers. Managers—and employees themselves—can make work better. Eat Sleep Work Repeat shows them how, offering more than two dozen research-backed, user-friendly strategies, including:Go to Lunch (it makes you less tired over the weekend) Suggest a Tea Break (it increases team cohesiveness and productivity) Conduct a Pre-Mortem (foreseeing possible issues can prevent problems and creates a spirit of curiosity and inquisitiveness)“Let’s start enjoying our jobs again,” Daisley insists. “It’s time to rediscover the joy of work.”

30 Hacks for Bringing Joy to Your Job

Eat Sleep Work Repeat

Two startup company founders and angel investors take us inside eighteen companies founded by Harvard Business School graduates, uncovering surprising things - both lessons for success, and unexpected pitfalls - that aspiring entrepreneur readers can learn from.

Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs. Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.The real story is a bit more unconventional—and much more interesting.Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them &nbsp;about what they discovered along the way and what they wish they had known beforehand. &nbsp;The authors bring &nbsp;these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee &nbsp;&nbsp;No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, &nbsp;and inspiration &nbsp;they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.

What Every Entrepreneur Needs to Know--Advice from 18 Harvard Business School Founders

Smart Startups

Using Data to Get What You Really Want in LIfe

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks. From Google and Amazon, to one-person online software companies?companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal?building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates&nbsp;a new&nbsp;playbook for unleashing&nbsp;the full potential of software developers&nbsp;in any organization,&nbsp;showing how to help management utilize&nbsp;this coveted and valuable workforce to enable growth,&nbsp;solve a wide range of business problems,&nbsp;and drive&nbsp;digital transformation.From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success. As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences. How to compete in the digital economy? In short: Ask Your Developer.

How to Harness the Power of Software Developers and Win in the 21st Century

Ask Your Developer

"A guide to protecting your skill in a world filling with AI and robots"--

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?Whatever your job – plumber, attorney, teacher, surgeon – decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.Today, this essential bond is under threat. In our grail-like quest to optimize productivity with intelligent technologies like AI and robots, we are separating junior workers from experts in workplaces around the world. It’s a looming multi-trillion-dollar problem that few are addressing, until now.In The Skill Code, researcher and technologist Matt Beane reveals the hidden code that underwrites every successful expert-novice relationship. Beane has spent the last decade examining this unique bond in a variety of settings, from warehouses to surgical suites. He’s found that just as the four amino acids are the building blocks of DNA, the three C’s—challenge, complexity, and connection—are the basic components of how we develop our most valuable skills.Whether you’re an expert or a novice, this book will show you how to build skill more effectively – and how to make intelligent technologies part of the solution, not the problem. The Skill Code is an insightful must-read, with significant implications for how we will work and build skill in the twenty-first century—a guide to help you not only survive but thrive.

How to Save Human Ability in an Age of Intelligent Machines

The Skill Code

The Category Creation Formula

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